BuzzSumo vs. SARAL

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BuzzSumo
Score 9.8 out of 10
N/A
BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).
$199
per month
SARAL
Score 0.0 out of 10
N/A
SARAL simplifies the influencer marketing workflow by automating the boring work like finding influencers and sending outreach. It puts all creator relationships in one place and with the “full stack” of influencer marketing. With SARAL, brands can build full-stack influencer programs and run any type of campaign desired. Discover Influencers: The search engine can find any influencer in the world and presents their metrics like engagement rate, and…
$499
per month per installation
Pricing
BuzzSumoSARAL
Editions & Modules
Content Creation
$199
per month
PR & Comms
$299
per month
Suite
$499
per month
Enterprise
$999
per month
Smart
$499
per month per installation
Premium
$999
per month per installation
Experts
Tailored
Offerings
Pricing Offerings
BuzzSumoSARAL
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSaral also offers a quarterly plan
More Pricing Information
Community Pulse
BuzzSumoSARAL
Best Alternatives
BuzzSumoSARAL
Small Businesses
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
Mention
Mention
Score 9.4 out of 10
Medium-sized Companies
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
Meltwater
Meltwater
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BuzzSumoSARAL
Likelihood to Recommend
9.4
(0 ratings)
-
(0 ratings)
Usability
9.0
(0 ratings)
-
(0 ratings)
Support Rating
8.4
(0 ratings)
-
(0 ratings)
User Testimonials
BuzzSumoSARAL
Likelihood to Recommend
It's well suited for marketing agencies of all sizes who need to quickly monitor the placements of their clients in the media. It's helpful to professional content creators to see how existing content and topics are performing online. It's perhaps less appropriate for a single freelance user with a limited budget who could do much of that work for free online, albeit with far greater consumption of their most valuable resource - time.
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Pros
  • From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all.
  • Helps me find the best topics for content writing, allows my organization to track word patterns.
  • Finding influencers and researching topics.
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Cons
  • Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
  • It could have better backlink data to include more backlinks that each content piece has.
  • One or two more pricing tiers might work.
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Usability
The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
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Support Rating
The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
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Alternatives Considered
  • Sprout Social and Salesforce are extremely expensive and don't offer the same powerful content marketing features that Buzzsumo offers for a third of the price
  • The crisis monitoring and social listening tools within Buzzsumo are much more user-friendly
  • The permissions in Sprout Social get very confusion and setup has been a pain and the content analysis features aren't that intuitive
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Return on Investment
  • It has had a positive return as it has allowed us to create better content and gain popularity online.
  • Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
  • Helps us find influencers for campaigns.
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ScreenShots

SARAL Screenshots

Screenshot of Video guides to ease onboardingScreenshot of the influencers discovery interfaceScreenshot of the applications page, used to invite customers to apply to become ambassadorsScreenshot of Saral's Shopify connection, used to track sales and ROASScreenshot of the email functionality, used to send personalised emails and automated follow-ups with inbuilt templates