TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BuzzSumo

    Score9.9 out of 10
    N/ABuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

    $159

    per month

    Pricing
    BuzzSumo
    Editions & Modules
    Content Creation
    $199
    per month
    PR & Comms
    $299
    per month
    Suite
    $499
    per month
    Enterprise
    $999
    per month
    Offerings
    Pricing Offerings
    BuzzSumo
    Free Trial
    Yes
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    BuzzSumo
    Considered Both Products
    Cision
    Chose BuzzSumo
    Current trending stories/ topics feature
    Incentivized
    Chose BuzzSumo
    We still use Semrush for our SEO and content department and don't use BuzzSumo much for social media these days so what BuzzSumo does for our agency it does better than the competitors and that's primarily advanced monitoring and the relevant data associated with placements …
    Incentivized
    Chose BuzzSumo
    We have used TapInfluence and it is definitely better for finding influencers, but it does lack a lot of the other capabilities that are available with BuzzSumo.
    Incentivized
    Chose BuzzSumo
    BuzzSumo is an excellent tool because it incorporates a lot of different software functions into one.
    Incentivized
    Chose BuzzSumo
    BuzzSumo is a great software because it does a little bit of everything, but it does not do some of the focuses super well, such as influencer marketing, etc.
    Incentivized
    Chose BuzzSumo
    We have used TapInfluence which is much more expensive. It is definitely better in the influencer category, but BuzzSumo provides more functionality beyond that.
    Incentivized
    Chose BuzzSumo
    I am not really sure of another software out there that does all of these things within one. It really is diverse and saves on additional subscriptions.
    Incentivized
    Chose BuzzSumo
    BuzzSumo is really the only solution for a fully functional social media application to help you succeed.
    Incentivized
    Chose BuzzSumo
    Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.

    Incentivized
    Chose BuzzSumo
    BuzzSumo is really the only platform we have used in the influencer niche, but it definitely works well for us.
    Incentivized
    Chose BuzzSumo
    Hootsuite is lacking in some of the features available to help plan your content strategy which Buzzsumo helps to fill in the gaps.
    Incentivized
    Chose BuzzSumo
    Buzzsumo seems pretty far ahead of many of its competitors. Specifically, I find that its data pool is much more extensive and in-depth compared to mainstream competitors. For example, Buzzsumo seems to be more aware overall of tangential topics that are relevant to–but not …
    Incentivized
    Chose BuzzSumo
    Mention was a lot more expensive and was very limited in the number of search terms. It also didn't count shared by content piece.
    Incentivized
    Chose BuzzSumo
    Buzzsumo is really easy to understand and does give a clear insight on trends and subjects to keep an eye on. It's a general tool that not only keeps up with keywords but with the subject in general, which is very convenient. Also, it doesn't need a big tutorial to get through, …
    Incentivized
    Chose BuzzSumo
    • Sprout Social and Salesforce are extremely expensive and don't offer the same powerful content marketing features that Buzzsumo offers for a third of the price
    • The crisis monitoring and social listening tools within Buzzsumo are much more user-friendly
    • The permissions in Sprout …
    Incentivized
    Chose BuzzSumo
    I have found Buzzsumo to be great regarding its social aspect (finding influencers, popular content and getting shares), but in order to reach out to influencers you need to use other tools.

    Also, Buzzsumo can be used to find socially popular content but other tools might be …
    Incentivized
    Chose BuzzSumo
    I selected BuzzSumo because it had a few insights that Google Trends didn't. However, because Google Trends is free, I would recommend it to anyone who wants similar features, but can't afford to pay the price for BuzzSumo.
    Incentivized
    Chose BuzzSumo
    Buzzsumo is probably the best tool when it comes to social shares. Other tools like Ahrefs and Mention can get you similar data, but those tools have other focuses (social mentions and baclinks). If you want accurate social share counts for your blog and other companies, …
    Incentivized
    Chose BuzzSumo
    Analytics only provides info on what is performing on our own site, Buzzsumo searches all of the internet to do that.
    Incentivized
    Chose BuzzSumo
    Google Trends is amazing, but Busssumo gives you influencers. Trends will influence what you write. Buzzsumo influence who you write to. It is a difficult one to answer. Both are great, but I would happily pay for Buzzsumo.
    Incentivized
    Chose BuzzSumo
    Buzzsumo solves for the media monitoring challenge better than any alternatives.
    Incentivized
    Chose BuzzSumo
    Buzzsumo is much better than SocialBro at identifying industry influencers on social media.
    Incentivized
    Chose BuzzSumo
    We use them in tandem. We’ve found little crossover between the two.
    Incentivized
    Chose BuzzSumo
    Buzzsumo has more features when compared to Followerwonk. I only ever used Followerwonk to find new followers on Twitter and build out targeted lists. Buzzsumo I use endlessly for competitive research (social media, back links, social media influencers as well as top performing …
    Incentivized
    Chose BuzzSumo
    While they show similar metrics to Buzzsumo, I like the visual aspect of Buzzsumo and the breakdown it has per channel. It's simple, but effective.
    Incentivized
    Key User Insights
    Would buy again
    94%
    Would buy again
    17 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    17 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    15 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    18 Answers
    Best Alternatives
    BuzzSumo
    Small Businesses
    Help a Reporter Out (HARO), discontinued
    Score5 out of 10
    Medium-sized Companies
    Cision Communications Cloud
    Score6.9 out of 10
    Enterprises
    Meltwater
    Score8.1 out of 10
    All AlternativesView all alternatives
    User Ratings
    BuzzSumo
    Likelihood to Recommend
    9.4
    (34 ratings)
    Usability
    9.0
    (6 ratings)
    Support Rating
    8.4
    (7 ratings)
    User Testimonials
    BuzzSumo
    Likelihood to Recommend
    Cision
    Pros
    • The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).
    Cons
    • The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.
    Incentivized
    Read full review
    Pros
    Cision
    • Monitors for client PR placements and notifies via email and Slack alerts
    • Helps us research potential journalists writing about the topics relevant to our clients
    • Displays trending web and social content clearly with relevant metrics
    • Allows us to view what's working for our clients' competitors in the media
    Incentivized
    Read full review
    Cons
    Cision
    • Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
    • It could have better backlink data to include more backlinks that each content piece has.
    • One or two more pricing tiers might work.
    Incentivized
    Read full review
    Usability
    Cision
    The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
    Incentivized
    Read full review
    Support Rating
    Cision
    The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
    Incentivized
    Read full review
    Alternatives Considered
    Cision
    Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.
    I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.
    Incentivized
    Read full review
    Return on Investment
    Cision
    • It has had a positive return as it has allowed us to create better content and gain popularity online.
    • Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
    • Helps us find influencers for campaigns.
    Incentivized
    Read full review
    ScreenShots