TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BuzzStream

    Score7 out of 10
    N/ABuzzstream is the eponymous SEO and influencer marketing platform from the Austin-based company of the same name.N/A

    BuzzSumo

    Score9.9 out of 10
    N/ABuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

    $159

    per month

    Pricing
    BuzzStreamBuzzSumo
    Editions & Modules
    No answers on this topic
    Content Creation
    $199
    per month
    PR & Comms
    $299
    per month
    Suite
    $499
    per month
    Enterprise
    $999
    per month
    Offerings
    Pricing Offerings
    BuzzStreamBuzzSumo
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    BuzzStreamBuzzSumo
    Considered Both Products
    BuzzStream
    Chose BuzzStream
    Buzzsumo is strictly a 'research & brand-watch' based tool whereas BuzzStream helps me to be actionable. Google Drive is used primarily for the organizational aspect, but BuzzStream is like 1000x better as we can see when things are done and not depend on people to fill it out …
    Incentivized
    Chose BuzzStream
    BuzzStream is more of an in-depth system while Buzzsumo is great to use for finding topics and influencers in certain industries. BuzzStream keeps accurate records while Buzzsumo is merely a side tool to use when searching online does not suffice. Buzzsumo does help more than …
    Incentivized
    Chose BuzzStream
    I have never used a competitor's tool.
    Incentivized
    Chose BuzzStream
    BuzzStream is better for larger teams whereas Streak is great for smaller teams or those who are just getting started with personalized outreach/link building.
    Incentivized
    Cision
    Chose BuzzSumo
    I personally like Buzzsumo the most when it comes to content research and analysis because it's easy to use and it presents the necessary data in a clear manner. It's also good to see what's trending in the industry or pertaining to a certain keyword, and so we can develop more …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    94%
    Would buy again
    17 Answers
    Delivers good value for the price
    No answers on this topic
    94%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    No answers on this topic
    94%
    Happy with the feature set
    17 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    94%
    Lived up to sales and marketing promises
    15 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    18 Answers
    Features
    BuzzStreamBuzzSumo
    SEO
    Comparison of SEO features of BuzzStream and BuzzSumo
    Feature
    BuzzStream
    8.1
    17 Ratings
    5% above category average
    BuzzSumo
    -
    Ratings
    Keyword analysis9.05 Ratings00 Ratings
    Backlink management9.017 Ratings00 Ratings
    SERP ranking tracking8.05 Ratings00 Ratings
    Page grader9.08 Ratings00 Ratings
    Competitive analysis7.05 Ratings00 Ratings
    Site audit / diagnostics7.05 Ratings00 Ratings
    Site recommendations8.05 Ratings00 Ratings
    Task management8.014 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of BuzzStream and BuzzSumo
    Feature
    BuzzStream
    8.5
    6 Ratings
    11% above category average
    BuzzSumo
    -
    Ratings
    Local SEO7.05 Ratings00 Ratings
    Social SEO9.05 Ratings00 Ratings
    Mobile SEO9.04 Ratings00 Ratings
    Global SEO9.05 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of BuzzStream and BuzzSumo
    Feature
    BuzzStream
    8.0
    11 Ratings
    6% below category average
    BuzzSumo
    -
    Ratings
    Multi-domain support8.010 Ratings00 Ratings
    Integration with web analytics tools8.08 Ratings00 Ratings
    Best Alternatives
    BuzzStreamBuzzSumo
    Small Businesses
    Nozzle
    Score10 out of 10
    Help a Reporter Out (HARO), discontinued
    Score5 out of 10
    Medium-sized Companies
    Advanced Web Ranking
    Score8.2 out of 10
    Cision Communications Cloud
    Score6.9 out of 10
    Enterprises
    Google Search Console
    Score9 out of 10
    Meltwater
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BuzzStreamBuzzSumo
    Likelihood to Recommend
    7.6
    (18 ratings)
    9.4
    (34 ratings)
    Usability
    9.2
    (2 ratings)
    9.0
    (6 ratings)
    Support Rating
    8.1
    (2 ratings)
    8.4
    (7 ratings)
    User Testimonials
    BuzzStreamBuzzSumo
    Likelihood to Recommend
    BuzzStream
    BuzzStream works for anyone that is working in the SEO field! It has literally saved me hours of time and is my go-to tool for all link building needs. The speed that I'm able to research a site, save the key information and launch a pre-crafted email is head spinning (In a good way)! This is one of the SEO tools that I can't live without--it makes link building and link tracking a whole lot easier. BuzzStream likely wouldn't be a good fit for anyone that isn't particularly working in the SEO field. I can't imagine this would replace a dedicated email tracking system or be used to send email drips.
    Incentivized
    Read full review
    Cision
    Pros
    • The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).
    Cons
    • The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.
    Incentivized
    Read full review
    Pros
    BuzzStream
    • Communication Organization: It provides a simple communication format for even the most novice of users to understand. All messages are kept in nice order, even placed in folders if needed, to alleviate the pain of losing messages in normal email.
    • Locating Contact Information: I love that BuzzStream aids in finding additional contact information for people. From social accounts to other emails, we can make sure we reach out to people via the correct channels.
    • Building a Consistent Voice: BuzzStream allows you to save templates that have worked or failed when conducting outreach. These templates can have autofill parameters added to them and are accessible to all users.
    Incentivized
    Read full review
    Cision
    • Monitors for client PR placements and notifies via email and Slack alerts
    • Helps us research potential journalists writing about the topics relevant to our clients
    • Displays trending web and social content clearly with relevant metrics
    • Allows us to view what's working for our clients' competitors in the media
    Incentivized
    Read full review
    Cons
    BuzzStream
    • The search function needs to be more accurate in returning results when searching for existing prospects the platform only display exact match results - www.websitename.com vs websitename.com. In reality, the two websites are the same prospects.
    • Customer service assistance needs to be more instantaneous when seeking out help a response can take up to 24 hours.
    • Importing large CSV files of websites takes time as well.
    Incentivized
    Read full review
    Cision
    • Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
    • It could have better backlink data to include more backlinks that each content piece has.
    • One or two more pricing tiers might work.
    Incentivized
    Read full review
    Usability
    BuzzStream
    Buzzstream is great to help identify sites to get links from, and it makes this process so efficient, easy and personal to all, the ones who are using it and the ones that are receiving. Flawless navigation, good outlook, 10/10!
    Incentivized
    Read full review
    Cision
    The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
    Incentivized
    Read full review
    Support Rating
    BuzzStream
    Support is one of the best aspects of BuzzStream. I know their support team is small and somehow they are able to get back to us right away in a super helpful, friendly fashion. I've had many questions - sometimes they release a new feature, sometimes a feature isn't working correctly and they are quick to answer but also help explain it in a way that makes sense.
    Incentivized
    Read full review
    Cision
    The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
    Incentivized
    Read full review
    Alternatives Considered
    BuzzStream
    BuzzStream stacks up quite well compared to its competitors. In particular, Hootsuite and HubSpot. BuzzStream has many of the same capabilities that its competitors do, at a fraction of the cost. We selected BuzzStream because it had a fairly flexible contract, and it was sufficient for our needs. It was a good intermediate-level tool.
    Incentivized
    Read full review
    Cision
    Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.
    I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.
    Incentivized
    Read full review
    Return on Investment
    BuzzStream
    • It's had a positive impact in keeping our entire agency organized. Especially when employees leave, all of their communication is in one place, so it's pretty easy to have someone take over the process.
    • You can test different messaging for prospects and then determine the most successful.
    Incentivized
    Read full review
    Cision
    • It has had a positive return as it has allowed us to create better content and gain popularity online.
    • Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
    • Helps us find influencers for campaigns.
    Incentivized
    Read full review
    ScreenShots