BuzzStream vs. BuzzSumo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BuzzStream
Score 7.0 out of 10
N/A
Buzzstream is the eponymous SEO and influencer marketing platform from the Austin-based company of the same name.N/A
BuzzSumo
Score 9.8 out of 10
N/A
BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).
$199
per month
Pricing
BuzzStreamBuzzSumo
Editions & Modules
No answers on this topic
Content Creation
$199
per month
PR & Comms
$299
per month
Suite
$499
per month
Enterprise
$999
per month
Offerings
Pricing Offerings
BuzzStreamBuzzSumo
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BuzzStreamBuzzSumo
Features
BuzzStreamBuzzSumo
SEO
Comparison of SEO features of Product A and Product B
BuzzStream
8.1
Ratings
5% above category average
BuzzSumo
-
Ratings
Keyword analysis9.00 Ratings00 Ratings
Backlink management9.00 Ratings00 Ratings
SERP ranking tracking8.00 Ratings00 Ratings
Page grader9.00 Ratings00 Ratings
Competitive analysis7.00 Ratings00 Ratings
Site audit / diagnostics7.00 Ratings00 Ratings
Site recommendations8.00 Ratings00 Ratings
Task management8.00 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BuzzStream
8.5
Ratings
11% above category average
BuzzSumo
-
Ratings
Local SEO7.00 Ratings00 Ratings
Social SEO9.00 Ratings00 Ratings
Mobile SEO9.00 Ratings00 Ratings
Global SEO9.00 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BuzzStream
8.0
Ratings
6% below category average
BuzzSumo
-
Ratings
Multi-domain support8.00 Ratings00 Ratings
Integration with web analytics tools8.00 Ratings00 Ratings
Best Alternatives
BuzzStreamBuzzSumo
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
Enterprises
Conductor
Conductor
Score 8.6 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BuzzStreamBuzzSumo
Likelihood to Recommend
7.6
(0 ratings)
9.4
(0 ratings)
Usability
9.2
(0 ratings)
9.0
(0 ratings)
Support Rating
8.1
(0 ratings)
8.4
(0 ratings)
User Testimonials
BuzzStreamBuzzSumo
Likelihood to Recommend
This is [well-suited] for a smaller agency or a small team. I feel that our team (around 5 people) is the perfect size, as we are all on the same page regarding what everyone is working on. When there are more people and more projects/communications going out, it can become a little chaotic to use.
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It's well suited for marketing agencies of all sizes who need to quickly monitor the placements of their clients in the media. It's helpful to professional content creators to see how existing content and topics are performing online. It's perhaps less appropriate for a single freelance user with a limited budget who could do much of that work for free online, albeit with far greater consumption of their most valuable resource - time.
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Pros
  • Get access to data of prospects such as domain authority that can guide you on whether to pursue the website or not.
  • Create templates for outreach communication.
  • Automates your email communication with prospects through sequences.
  • Schedule outreach and email responses to maximize interaction with prospects.
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  • From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all.
  • Helps me find the best topics for content writing, allows my organization to track word patterns.
  • Finding influencers and researching topics.
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Cons
  • Sometimes BuzzStream can have glitches but the BuzzStream team is super responsive and receptive to helping you resolve any issues.
  • There are a lot of clicks and stages you have to get through to save a contact or change a status. It would be nice if BuzzStream developed an autosave option whereby you didn't have to click 'save'every time you change something or update a contact.
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  • Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
  • It could have better backlink data to include more backlinks that each content piece has.
  • One or two more pricing tiers might work.
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Usability
Buzzstream is great to help identify sites to get links from, and it makes this process so efficient, easy and personal to all, the ones who are using it and the ones that are receiving. Flawless navigation, good outlook, 10/10!
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The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
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Support Rating
Support is one of the best aspects of BuzzStream. I know their support team is small and somehow they are able to get back to us right away in a super helpful, friendly fashion. I've had many questions - sometimes they release a new feature, sometimes a feature isn't working correctly and they are quick to answer but also help explain it in a way that makes sense.
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The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
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Alternatives Considered
I evaluated a few different software solutions before settling on BuzzStream. What made me choose BuzzStream? It was easy--I found that BuzzStream was the easiest of the bunch to get a template and campaign started. Their Chrome extension was easy to use and the customization features were something that (at the time) the competitors did not have. Finally, the cost of BuzzStream was a lot less than the competitors, but it didn't sacrifice features. I actually had a subscription to SpyFu and after using BuzzStream for a few months, canceled it because I found that I never logged in or used SpyFu.
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  • Sprout Social and Salesforce are extremely expensive and don't offer the same powerful content marketing features that Buzzsumo offers for a third of the price
  • The crisis monitoring and social listening tools within Buzzsumo are much more user-friendly
  • The permissions in Sprout Social get very confusion and setup has been a pain and the content analysis features aren't that intuitive
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Return on Investment
  • It's had a positive impact in keeping our entire agency organized. Especially when employees leave, all of their communication is in one place, so it's pretty easy to have someone take over the process.
  • You can test different messaging for prospects and then determine the most successful.
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  • It has had a positive return as it has allowed us to create better content and gain popularity online.
  • Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
  • Helps us find influencers for campaigns.
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ScreenShots