Buffer vs. Wrike

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Buffer
Score 8.4 out of 10
Small Businesses (1-50 employees)
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$0
Wrike
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.
$0
per month per user
Pricing
BufferWrike
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
Wrike Free
$0
per month per user
Wrike Team
$10
per month (billed annually) per user (2-15 users)
Wrike Business
$25
per month (billed annually) per user (5-200 users)
Wrike Enterprise
Request a quote
per month per user
Pinnacle
Request a quote
per month per user
Offerings
Pricing Offerings
BufferWrike
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing.Every premium plan begins with a 14-day trial period.
More Pricing Information
Community Pulse
BufferWrike
Features
BufferWrike
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
8.6
Ratings
7% above category average
Wrike
-
Ratings
Content planning and scheduling9.00 Ratings00 Ratings
Content optimization8.00 Ratings00 Ratings
Workflow management8.80 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
8.3
Ratings
5% above category average
Wrike
-
Ratings
Campaign success analytics8.30 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
9.0
Ratings
12% above category average
Wrike
-
Ratings
Role-based user permissions & privileges9.00 Ratings00 Ratings
Mobile access9.00 Ratings00 Ratings
Project Management
Comparison of Project Management features of Product A and Product B
Buffer
-
Ratings
Wrike
8.0
Ratings
4% above category average
Task Management00 Ratings8.90 Ratings
Resource Management00 Ratings8.30 Ratings
Gantt Charts00 Ratings8.70 Ratings
Scheduling00 Ratings8.10 Ratings
Workflow Automation00 Ratings8.40 Ratings
Team Collaboration00 Ratings8.70 Ratings
Support for Agile Methodology00 Ratings7.40 Ratings
Support for Waterfall Methodology00 Ratings8.40 Ratings
Document Management00 Ratings7.30 Ratings
Email integration00 Ratings7.30 Ratings
Mobile Access00 Ratings8.00 Ratings
Timesheet Tracking00 Ratings7.50 Ratings
Change request and Case Management00 Ratings7.70 Ratings
Budget and Expense Management00 Ratings7.40 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
Buffer
-
Ratings
Wrike
7.8
Ratings
3% above category average
Quotes/estimates00 Ratings8.20 Ratings
Invoicing00 Ratings7.30 Ratings
Project & financial reporting00 Ratings7.50 Ratings
Integration with accounting software00 Ratings8.30 Ratings
Best Alternatives
BufferWrike
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Stackby
Stackby
Score 9.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
InEight
InEight
Score 8.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
InEight
InEight
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BufferWrike
Likelihood to Recommend
8.8
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
8.0
(0 ratings)
8.2
(0 ratings)
Usability
9.0
(0 ratings)
8.4
(0 ratings)
Availability
8.2
(0 ratings)
7.9
(0 ratings)
Performance
8.0
(0 ratings)
7.5
(0 ratings)
Support Rating
6.1
(0 ratings)
6.9
(0 ratings)
In-Person Training
-
(0 ratings)
8.2
(0 ratings)
Online Training
-
(0 ratings)
7.6
(0 ratings)
Implementation Rating
8.0
(0 ratings)
7.6
(0 ratings)
Configurability
10.0
(0 ratings)
9.0
(0 ratings)
Ease of integration
-
(0 ratings)
6.9
(0 ratings)
Product Scalability
8.6
(0 ratings)
7.8
(0 ratings)
Vendor post-sale
-
(0 ratings)
5.9
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
BufferWrike
Likelihood to Recommend
It is a very interesting tool for entrepreneurs or CEOs of startups who do not have much time to manage social media communication and also have few resources at the beginning of their venture. It can also be convenient for small companies that do not have specific personnel with training in community management and require easy-to-use tools to carry out the basic actions of scheduled publication on social media.
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Negotiations often involve long timelines and multiple rounds of discussion. Wrike allows us to assign clear ownership, track due dates, and monitor progress so that nothing stalls or gets lost. Redlines, proposals, and finalized agreements can be stored and shared within Wrike, reducing reliance on scattered email chains and ensuring everyone is working from the most current version.
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Pros
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
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  • different views to accommodate different users workflow
  • predecessors and successors to tie tasks together and adjust dates as a group
  • Being able to see other people's workloads so when I am planning my projects for the upcoming quarter, I can set a project delivery date that is better suited to workload and is more realistic
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Cons
  • Analytics-- The analytics on the Pro plan are limited at best. You can simply review your posts from the past 30 days, but you can't access any analysis (or even simple tallying of Likes, Shares, etc.) without upgrading to the Premium or Business plans, which are otherwise more than we need at the moment.
  • Publish+Reply+Analyze-- It's a bit tedious to have these basic social media functions/tools separated out as three distinct products, as well as overkill for a small nonprofit without a dedicated social media team. I imagine each tool is good at its job if you need 'em.
  • Linking to Accounts-- Buffer seems to lose touch with Facebook and LinkedIn somewhat frequently. It's vaguely annoying but very simple to fix, so I just roll with it.
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  • Templating.
  • For example, let's say we are onboarding a new client. There are certain tasks that need to be done. It would be great to be able to create a new project and have certain tasks preloaded.
  • Importing.
  • Importing may seem easy, but there is so much nuance to it. The fact that you need to make sure the parent task comes before child tasks is very difficult to do without the help of AI. Also, I am not sure it is possible if you have a thousand tasks to import, to make sure that you have a folder structure and parent/child tasks.
  • I also find that the documentation is lacking and the 2 import methods lacking as well.
  • Customize my inbox. When I log into Wrike, my Inbox is the first thing I see, but this doesn't show the full picture of what I want it.
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Likelihood to Renew
Ease of use, affordability, time saved and just love for the app and the team. It's not a miracle tool that will suddenly increase your company's value or leads, you still need to put in quality posts, thoughts and content but when used regularly and with thought, you'll be happy in the long run
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I wish that Wrike had more drag and drop functionality that would be connected to assignee and also I wish that the finish date of a task would update to the date where you checked completed. It does not do that. Also finishing a task doesn't move the start date of the next task it "protects your time in that way", but our management team wants us to quickly see what we have down the pipeline rather than having to scroll down the list of upcoming tasks.
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Usability
Easy enough to use even my boss got it right away. It helps to off-set the workload to less active times, and we can preschedule way in advance, which also helps to keep the team on track as we know what we have planned and want to reach our milestones before posts go online.
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I love the way task management is designed within Wrike. The full overview, followed by sequential updates, really works for us - this way, we don't need to go into individual people's work subtasks to find what's happening with a project. That's very useful from a project management perspective. The to-do feature also lets everyone access info in one place.
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Reliability and Availability
Buffer is always on hand and very reliable, their software suite rarely has outages
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Over two years of (almost) daily usage without outages. Don't remember any errors. I give it 9 only because some Wrike plugins (for online document edit) are based on NPAPI architecture. These types of plugins are being phased out in new browsers, and NPAPI plugins are disabled by default in recent versions of Chrome so you have to do some browser adjustments when you switch browsers or move to another computer.
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Performance
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
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Wrike tasks loads fine, but I hate clicking files and wait for a bit of time since it is powerpoint or word, Wrike assumes I want to open those on Wrike. My suggestion is to link it to office 365 so we do not need Wrike based decoder for PPTX and DOCX
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Support Rating
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
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We've had so many questions during the establishment of Wrike for our team, and the Wrike support team has exceeded our expectations. Our team is naturally curious, and the Wrike support team has always been willing to hold conversations about how we can make an idea work, to show us hidden features that delight us, and to help us plan ways to build out projects efficiently. They meet our questions with multiple solutions and best practices
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In-Person Training
No answers on this topic
We had staff in person provide some training
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Online Training
No answers on this topic
I love the Wrike training options. Wrike Discover has tons of courses, learning plans, certifications, etc. This is an area where Wrike definitely shines! I wish these resources were more in your face for new people, because it seems like a lot of coworkers didn't know all of this training was available to them.
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Implementation Rating
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
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There are a lot of bells and whistles in Wrike, and not all of it is easy or intuitive to understand once it's plopped in your lap. It's easier when there are a few choice people who understand Wrike as a platform and articulate it in such a way where it makes it easy to pass it along to others in the group
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Alternatives Considered
Both of them are great at their own levels but I find Buffer quite easy to go and the way they perform every task is quite like my way of work so I personally like Buffer more, it has helped me save my most of the time hence improved my work efficiency and also the creativity they put into my work is outstanding. The support I get whenever I run into problems they provide a quick response every time.
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Jira did not at all help us get our work done as content creators. I think that was because Jira wasn't quite right for our uses. Wrike fits our needs so much better. I can't tell you enough the relief I felt when we adopted Wrike and I never had to use Jira again.
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Scalability
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
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Wrike has significantly enhanced our workflow and productivity, ensuring accuracy and efficiency meet high standards. Our work now reflects professionalism and top quality. Other departments have taken notice of how organized we are thanks to Wrike, and we take great pride in our work—all made possible by this platform
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Return on Investment
  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
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  • Wrike has improved our resource management significantly.
  • Wrike has improved the request intake process for us.
  • One negative impact of using Wrike is that we had to include Workato for some customised automations, which were not supported by Unito, but this can be on a need-to basis.
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ScreenShots

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

Wrike Screenshots

Screenshot of DashboardsScreenshot of DashboardsScreenshot of DashboardsScreenshot of DashboardsScreenshot of Space workflowsScreenshot of Space workflows