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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Acquisio

    Score9 out of 10
    N/AAcquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click. The vendor’s value proposition is that this unique high frequency, predictive…N/A

    Broadlume

    Score10 out of 10
    N/ABuilt by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.N/A
    Pricing
    AcquisioBroadlume
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AcquisioBroadlume
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    AcquisioBroadlume
    Ad Network Integration
    Comparison of Ad Network Integration features of Acquisio and Broadlume
    Feature
    Acquisio
    -
    Ratings
    Broadlume
    10.0
    1 Ratings
    30% above category average
    Data Transfer00 Ratings10.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Acquisio and Broadlume
    Feature
    Acquisio
    -
    Ratings
    Broadlume
    10.0
    1 Ratings
    26% above category average
    Ad dashboards00 Ratings10.01 Ratings
    Ad conversion tracking00 Ratings10.01 Ratings
    Cross-channel ad management00 Ratings10.01 Ratings
    Ad forecasting and optimization00 Ratings10.01 Ratings
    Best Alternatives
    AcquisioBroadlume
    Small Businesses
    WordStream
    Score6.9 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    WordStream
    Score6.9 out of 10
    Google Campaign Manager 360
    Score9 out of 10
    Enterprises
    No answers on this topic
    Adobe Advertising Cloud
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AcquisioBroadlume
    Likelihood to Recommend
    6.0
    (15 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    5.4
    (6 ratings)
    -
    (0 ratings)
    Usability
    6.0
    (2 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.2
    (3 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    AcquisioBroadlume
    Likelihood to Recommend
    Newfold Digital (Endurance + Web.com)
    Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
    Incentivized
    Read full review
    Broadlume
    Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
    Incentivized
    Read full review
    Pros
    Newfold Digital (Endurance + Web.com)
    • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
    • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
    • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
    Read full review
    Broadlume
    • Great UI
    • Accurate reporting
    • Strong data points
    Incentivized
    Read full review
    Cons
    Newfold Digital (Endurance + Web.com)
    • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
    • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
    • LinkedIn: No LinkedIn integration available
    Read full review
    Broadlume
    • Ability to look at two campaigns at once (comparative stats)
    • Only available for Facebook or G+
    • No export feature for reporting
    Incentivized
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    Likelihood to Renew
    Newfold Digital (Endurance + Web.com)
    I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
    Incentivized
    Read full review
    Broadlume
    No answers on this topic
    Usability
    Newfold Digital (Endurance + Web.com)
    The updates they have recently made have been time consuming to keep up with
    Incentivized
    Read full review
    Broadlume
    AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
    Incentivized
    Read full review
    Support Rating
    Newfold Digital (Endurance + Web.com)
    Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
    Read full review
    Broadlume
    No answers on this topic
    Implementation Rating
    Newfold Digital (Endurance + Web.com)
    They handled it well.
    Incentivized
    Read full review
    Broadlume
    No answers on this topic
    Alternatives Considered
    Newfold Digital (Endurance + Web.com)
    We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
    Incentivized
    Read full review
    Broadlume
    AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
    Incentivized
    Read full review
    Return on Investment
    Newfold Digital (Endurance + Web.com)
    • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
    • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
    • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
    Incentivized
    Read full review
    Broadlume
    • Ad optimization data
    • Simplified ad management
    • Audience understanding
    Incentivized
    Read full review
    ScreenShots

    Acquisio Screenshots

    Screenshot of Client Center, view of Key Performance Metrics targets

    Broadlume Screenshots

    Product screenshotProduct screenshotProduct screenshot