Acquisio

Acquisio is a really good platform to manage search and display campaigns, but it is probably not the best if you want to manage social advertising. If you are really savvy with reporting I would strongly recommend the use of Acquisio. You can make custom reports and send them automatically to your customers. That gives you more time to focus on optimization instead of reporting.

• Easy to create reports for digital campaigns
• Easy to make bulk changes to paid search campaigns
• Easy to ensure consistency of paid search campaigns across Google and Bing
• Ability to automate reports and email them to specific users on a scheduled basis
• Bid and budget automation for paid search campaigns is successful at hitting CPA targets

Incentivized

• Support isn't horrible, but it could be better.
• Report template creation could be a little easier. Right now, when you create a component, it goes to the bottom and you have to drag it up to where you want it to be. This feels inefficient.

Incentivized

I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.

Incentivized

It's solid but definitely a bit gliche and I feel could be easier to navigate

Incentivized

Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.

They handled it well.

Incentivized

Although Kenshoo might be a good fit for some agencies, Acquisio is an infinitely better fit for ours. Acquisio has allowed us to automate and scale in a way that simply would not have been possible with Kenshoo. Also, in my opinion, Acquisio offers a far superior bid optimization and budget management system.

Incentivized

• Acquisio has helped us to improve relationships with our PPC clients.
• The customizable reports have helped our consultants gain better insight into how to help their clients as well.
• The standards we were able to reach using this platform have enabled us to be the top provider in our market.