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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BrightTALK

    Score6.1 out of 10
    N/ABrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth. BrightTALK is a subsidiary of TechTarget.N/A

    Social Chat

    N/AN/ASocial Chat helps brands to forge meaningful connections with their customers. Through Live Commerce - embedding Live Video Shopping into customers' purchase experiences - brands can create onsite communities where customers can learn, converse and connect with the brand. In turn, brands get the data behind the interactions and conversions to further optimize the experiences for the users both on the site and through CRM channels for best-in-class branding and performance ROI. Social…

    $49

    per month

    Pricing
    BrightTALKSocial Chat
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BrightTALKSocial Chat
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsIntended to grow and scale with your Live Commerce strategy, Social Chat plans are a mix for all sizes of business.
    More Pricing Information
    Features
    BrightTALKSocial Chat
    Reporting & Analytics
    Comparison of Reporting & Analytics features of BrightTALK and Social Chat
    Feature
    BrightTALK
    8.2
    2 Ratings
    9% above category average
    Social Chat
    -
    Ratings
    Dashboards8.52 Ratings00 Ratings
    Data exportability8.01 Ratings00 Ratings
    Performance & Compatibility of Online Events Software
    Comparison of Performance & Compatibility of Online Events Software features of BrightTALK and Social Chat
    Feature
    BrightTALK
    8.7
    2 Ratings
    8% above category average
    Social Chat
    -
    Ratings
    High quality audio9.52 Ratings00 Ratings
    Mobile support8.01 Ratings00 Ratings
    Online Meetings / Events
    Comparison of Online Meetings / Events features of BrightTALK and Social Chat
    Feature
    BrightTALK
    9.1
    2 Ratings
    12% above category average
    Social Chat
    -
    Ratings
    Calendar integration10.02 Ratings00 Ratings
    Record meetings / events8.52 Ratings00 Ratings
    Slideshows10.02 Ratings00 Ratings
    Event registration8.02 Ratings00 Ratings
    Online Events Collaboration
    Comparison of Online Events Collaboration features of BrightTALK and Social Chat
    Feature
    BrightTALK
    7.5
    2 Ratings
    10% below category average
    Social Chat
    -
    Ratings
    Audience polling7.01 Ratings00 Ratings
    Q&A8.02 Ratings00 Ratings
    Online Events Security
    Comparison of Online Events Security features of BrightTALK and Social Chat
    Feature
    BrightTALK
    7.8
    2 Ratings
    5% below category average
    Social Chat
    -
    Ratings
    Participant roles & permissions7.52 Ratings00 Ratings
    Confidential attendee list8.01 Ratings00 Ratings
    Online Events Marketing
    Comparison of Online Events Marketing features of BrightTALK and Social Chat
    Feature
    BrightTALK
    9.0
    1 Ratings
    15% above category average
    Social Chat
    -
    Ratings
    Branding options8.01 Ratings00 Ratings
    Integration to Marketing Automation10.01 Ratings00 Ratings
    Best Alternatives
    BrightTALKSocial Chat
    Small Businesses
    GoTo Webinar
    Score8.1 out of 10
    OBS Studio
    Score8.9 out of 10
    Medium-sized Companies
    Webex Webinars
    Score9.1 out of 10
    No answers on this topic
    Enterprises
    BlueJeans Events (discontinued)
    Score9.8 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrightTALKSocial Chat
    Likelihood to Recommend
    8.5
    (5 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    3.1
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BrightTALKSocial Chat
    Likelihood to Recommend
    BrightTALK
    BrightTalk is well suited for those who cannot always attend live webinars, and can browse through many uploaded webinars. It integrates well with other organizations and provides an ease for what your organization might want to promote. I believe BrightTalk would be best suited for companies with a large employee base.
    Incentivized
    Read full review
    Social Chat
    No answers on this topic
    Pros
    BrightTALK
    • Training
    • Product explanation.
    • Suggestive referrals.
    Incentivized
    Read full review
    Social Chat
    No answers on this topic
    Cons
    BrightTALK
    • Our sphere is healthcare and I would appreciate even more customization to this sector.
    • Sometimes a shorter webinar would be preferred, an hour is a long time in today's demanding marketplace.
    • More of the local live events, love these.
    Incentivized
    Read full review
    Social Chat
    No answers on this topic
    Usability
    BrightTALK
    BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless
    Incentivized
    Read full review
    Social Chat
    No answers on this topic
    Support Rating
    BrightTALK
    We have not had to contact support.
    Incentivized
    Read full review
    Social Chat
    No answers on this topic
    Alternatives Considered
    BrightTALK
    GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.
    Incentivized
    Read full review
    Social Chat
    No answers on this topic
    Return on Investment
    BrightTALK
    • For identifying qualified leads and bringing people through the buyer's journey, BrightTALK has proved to have strong ROI.
    • Existing and potential customers, as well as partners, stay engaged with our content on BrightTALK. This is a big positive for us.
    • This allows us to easily connect with our audience and the platform is low maintenance for us.
    Incentivized
    Read full review
    Social Chat
    No answers on this topic
    ScreenShots

    Social Chat Screenshots

    Screenshot of Host Live Shopping Events Directly on a Website: Events remain on the website after the live has ended providing engaging content for customers to view in perpetuity.Screenshot of Frictionless Checkout Experience: Add to car is placed directly on the livestream interface, providing customers with a seamless checkout experience.Screenshot of Live Events Remain on the Website: Past live events remain on het website as evergreen content.Screenshot of Advanced Engagement Analytics: A suite of first party data, including conversion rate, average order values and add to cart rate to optimize live events.Screenshot of Engage Customers in Real Time: Interact with customers via live chat to answer questions and make product suggestions in real time.Screenshot of Drive Traffic to Events: Send personalized invitation emails, use pop-ups and embed product banners to maximize attendance.