BrightLocal vs. LocaliQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightLocal
Score 10.0 out of 10
N/A
BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
$39
per month
LocaliQ
Score 9.0 out of 10
N/A
LocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.N/A
Pricing
BrightLocalLocaliQ
Editions & Modules
Track Plan
$39
per month
Manage Plan
$49
per month
Grow Plan
$59
per month
No answers on this topic
Offerings
Pricing Offerings
BrightLocalLocaliQ
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsBrightLocal offers custom enterprise plans for businesses with more than 50 locations.LocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.
More Pricing Information
Community Pulse
BrightLocalLocaliQ
Features
BrightLocalLocaliQ
SEO
Comparison of SEO features of Product A and Product B
BrightLocal
6.7
Ratings
14% below category average
LocaliQ
-
Ratings
Keyword analysis7.00 Ratings00 Ratings
Backlink management4.00 Ratings00 Ratings
SERP ranking tracking7.70 Ratings00 Ratings
Page grader7.50 Ratings00 Ratings
Competitive analysis7.60 Ratings00 Ratings
Site audit / diagnostics9.90 Ratings00 Ratings
Site recommendations6.60 Ratings00 Ratings
Task management3.50 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightLocal
8.6
Ratings
12% above category average
LocaliQ
-
Ratings
Local SEO8.60 Ratings00 Ratings
Social SEO7.90 Ratings00 Ratings
Mobile SEO10.00 Ratings00 Ratings
Global SEO7.70 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightLocal
9.2
Ratings
8% above category average
LocaliQ
-
Ratings
Multi-domain support8.50 Ratings00 Ratings
Integration with web analytics tools9.90 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
BrightLocal
-
Ratings
LocaliQ
7.6
Ratings
3% above category average
WYSIWYG email editor00 Ratings7.30 Ratings
Dynamic content00 Ratings6.60 Ratings
Ability to test dynamic content00 Ratings8.00 Ratings
Landing pages00 Ratings6.70 Ratings
A/B testing00 Ratings8.00 Ratings
Mobile optimization00 Ratings7.30 Ratings
Email deliverability reporting00 Ratings9.00 Ratings
List management00 Ratings7.10 Ratings
Triggered drip sequences00 Ratings8.60 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
BrightLocal
-
Ratings
LocaliQ
7.6
Ratings
12% above category average
Lead nurturing automation00 Ratings8.40 Ratings
Lead scoring and grading00 Ratings6.70 Ratings
Data quality management00 Ratings8.20 Ratings
Automated sales alerts and tasks00 Ratings7.20 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
BrightLocal
-
Ratings
LocaliQ
7.8
Ratings
5% below category average
Calendaring00 Ratings9.50 Ratings
Event/webinar marketing00 Ratings6.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
BrightLocal
-
Ratings
LocaliQ
7.8
Ratings
16% above category average
Social sharing and campaigns00 Ratings8.10 Ratings
Social profile integration00 Ratings7.60 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BrightLocal
-
Ratings
LocaliQ
8.0
Ratings
16% above category average
Dashboards00 Ratings7.80 Ratings
Standard reports00 Ratings8.10 Ratings
Custom reports00 Ratings8.20 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
BrightLocal
-
Ratings
LocaliQ
9.0
Ratings
33% above category average
Customizability00 Ratings9.00 Ratings
Best Alternatives
BrightLocalLocaliQ
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.8 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.8 out of 10
Enterprises
Google Search Console
Google Search Console
Score 9.0 out of 10
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrightLocalLocaliQ
Likelihood to Recommend
8.6
(0 ratings)
8.9
(0 ratings)
Usability
-
(0 ratings)
8.5
(0 ratings)
Support Rating
7.5
(0 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
8.5
(0 ratings)
User Testimonials
BrightLocalLocaliQ
Likelihood to Recommend
I recently broke away from corporation gyms and decided to start my own personal training business in Plano, TX. Looking to expand my visibility in order to bring in new clients, I signed up for BrightLocal after taking a Udemy class on optimizing my Google Business Page. I have not even had BrightLocal for a week and I have already seen a tripling increase in views on my Google Business Page and an increase in the number of people who have reached out to me. I signed up for the citation builder campaign and the campaign isn't even finished. BrightLocal also set me up with a customer service executive named Becki who was absolutely lovely! She gave me lots of things to think about and action steps to take to further expand the reach of my business. I haven't even been with BrightLocal for a month and I'm already so grateful for them! I highly recommend them and their services to help you grow your business!
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LocaliQ is phenomenal at s multichannel marketing approach. It is incredibly effective and efficient to run all of these simultaneous campaigns through one company. As a small nonprofit, we would not have been able to have the reach LocaliQ gave us if we had opted to use multiple companies. It would have been too much for our staff to handle.
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Pros
  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
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  • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
  • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
  • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
  • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
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Cons
  • BrightLocal can very difficult to communicate with, especially when it comes to reporting bugs / defects, and also when it comes to finding out whether they are working on those bugs.
  • BrightLocal's reports, other then the ranking reports, have far too many bugs and they seem to either have little QA or poor QA practices, considering how many defects there are.
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  • The email content editor could use some additional bells and whistles, it cannot handle some more advanced functions, but for the basics it is more than adequate.
  • Options for website creation are a bit limited and the turnaround time can be a bit lengthy at times because of the volume they do.
  • Tracked phone lines can be a bit pricey, but not exorbitant.
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Usability
No answers on this topic
Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested
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Support Rating
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
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No answers on this topic
Alternatives Considered
We used to use RavenTools but left several years ago as we needed a software platform more geared towards Local SEO, which is exactly what BrightLocal specializes in. Both of these have multiple features and great reporting options, but in the end, BrightLocal offered more features for Local SEO and also offered better reporting for clients as the reports were very easy to read and understand.
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LocaliQ is more economical that marketing agencies we've used in the past. Our dollar goes farther. We've also used services from phonebook providers that were getting into the online advertising field. At the time, it was just being introduced so the reps knowledge on the topic was quiet limited.
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Scalability
No answers on this topic
As mentioned prior, their ability to utilize and maximize our resources so that we receive the best results on all avenues of marketing and advertising. We see better lead generation, brand recognition and top of mind awareness due to LocaliQ efforts
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Return on Investment
  • Positive because it makes our local clients happy and want to renew with us.
  • Positive for the price. I didn't manage the budget, but we were always happy to have the service so I know we were getting value from it.
  • Positive to see local rankings up
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  • Local print advertising enhanced our community presence and strengthened brand loyalty.
  • The automation of PPC and display campaigns has saved our marketing team at least 15-20 hours per week of work monitoring campaigns.
  • Service fees feel steep for the campaigns we run, especially for a business with constrained budgets.
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ScreenShots

BrightLocal Screenshots

Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation Tracker

LocaliQ Screenshots

Screenshot of the Dash lead management dashboard and engagement centerScreenshot of the Marketing Dashboard, which provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard with the purchase of any other products at no additional cost. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology includes expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with lower cost or premium options.Screenshot of the AI-powered Dash SMS Agent that qualifies leads and convert customers. AI responses are generated using website content to provide a customer experience as good or better than a human interaction.