BrightEdge vs. Yoast

BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.

For quick WordPress installations and configurations, Yoast is fast to set up and helps guide you through the common configuration options. It tries to be helpful whether you are coming at things from a technical or non-technical background. The emphasis on white hat SEO topics like improved content, keywords, descriptions, and titles is really appreciated by someone like me who doesn't utilize gray and black hat SEO tactics.

If you are an SEO expert, and you want finite control of each individual aspect of your site, Yoast, like most plugins, engines, tools, etc, hides a lot from you or gives you limited options. It really is meant for someone who wants to apply a general strategy to a whole site. That being said, you can manage Yoast per page on a WordPress site, but even then, I know some SEO experts prefer other tools that are meant for very specific purposes.

Overall, Yoast is the best plugin for SEO in WordPress when applied as a whole.

Incentivized

• Strong analytics
• Integrates with other tools
• Instant provides real time research, ranking and recommendations
• The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
• Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
• Onboard process is very thorough and customized

Incentivized

• Readability - makes it easy for you to assess the reading level of your piece to ensure it is correct for your intended audience.
• SEO tips - red/orange/green traffic light system to provide tips on what aspects need improving to be SEO-focussed.
• Redirect tool - easy, automated detection and setup.

Incentivized

• The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
• I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
• The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

Incentivized

• Yoast Wordpress SEO Plugin is really good at copy and link scanning and optimizing, however, I have not been able to find any assistance on image optimization on our pages and posts. That would be a good update!
• Yoast Wordpress SEO Plugin is good at ranking pages and posts individually. I would like to see an overall dashboard of your entire website/blog's SEO health according to the software.
• N/A

Incentivized

BrightEdge has provided our company with more than any other tool/platform could dream of. We've been extremely happy with its use, and have really tailored our strategies and internal workflow around the data in BrightEdge. I could not imagine having a successful, streamlined SEO service without BrightEdge

I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.

Incentivized

Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.

It's super easy to use. Really, it requires little-to-know tutorials or walkthroughs at all — it explains everything you need to know in the description and tooltips built straight into the tool. I've never had to google a how-to or tutorial to use Yoast — it just works, and it works well

Incentivized

This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.

I gave it a 4 just because it is helpful if you are just getting started with SEO, it guides you and shows you what you need to do in order for your website to be up and running properly. As a seasoned SEO analyst I wouldn't recommend it just because I can do things better my way.

Incentivized

For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.

BrightEdge has better reports and customizable charts and is better for larger teams. Semrush, you have to pay per user, but it does give you access to a variety of tools. BrightEdge is more focused on SEO, but the tools they have are great, and some of them are the most accurate and thorough.

Incentivized

Yoast Wordpress SEO Plugins was a little easier to understand and offered a real-time guided plugin that helped me write throughout my drafting process. Semrush was much more helpful as a reporting tool, not so much in content creation. Both tools are useful in different ways, it is just a matter of knowing each one's strengths and weaknesses.

Incentivized

• SEO as best source of deals in Q1 2024.
• An increase of organic traffic of 30% after using Brightedge to identify keywords to build articles for a blog.
• 20% increase in visits to listings of or marketplaces after refining descriptions with the right keywords.

Incentivized

• Findability: I love few things more than hearing, "I just found you on Google!" and knowing that they found us on Google because our SEO is on point.
• Using the Yoast SEO Plugin over time has taught me to create better, more optimized content from the start, rather than having to edit that content after I realize it's not very SEO friendly. This saves a lot of time and lets me put my energy into other things.
• The plugin has helped us make our sometimes-dense content more readable and sharable, which absolutely improves stakeholder engagement.

Incentivized