Bright Pattern Contact Center vs. Salesforce Service Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bright Pattern Contact Center
Score 9.1 out of 10
Enterprise companies (1,001+ employees)
Bright Pattern provides an AI-powered omnichannel contact center software. With the purpose of making customer service, sales, and marketing brighter and faster, Bright Pattern offers an advanced omnichannel cloud platform with embedded AI. Bright Pattern’s platform can be…N/A
Salesforce Service Cloud
Score 8.4 out of 10
N/A
Service Cloud is a customer service platform that helps businesses manage and resolve customer inquiries and issues. It provides tools for case management, knowledge base, omni-channel support, automation, and analytics, enabling companies to deliver exceptional customer service experiences.
$25
per month
Pricing
Bright Pattern Contact CenterSalesforce Service Cloud
Editions & Modules
Omnichannel CX
-
per month per seat
Call Center Standard
-
per month per seat
Digital CX
-
per month per seat
Starter Suite
$25
per month
Pro Suite
$100
per month per user
Enterprise
$165
per month per user
Unlimited
$330
per month per user
Agentforce 1
$550
per month per user
Offerings
Pricing Offerings
Bright Pattern Contact CenterSalesforce Service Cloud
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsOne-time set-up fee includes 45 hours of services for workflow implementation and training: Discovery and Design Workshop; Configuration and Customization to customer requirements; Testing and Evaluation; Agent and Supervisor Training; Administration Mentoring & Knowledge Transfer
More Pricing Information
Community Pulse
Bright Pattern Contact CenterSalesforce Service Cloud
Features
Bright Pattern Contact CenterSalesforce Service Cloud
Contact Center Software
Comparison of Contact Center Software features of Product A and Product B
Bright Pattern Contact Center
7.9
Ratings
5% below category average
Salesforce Service Cloud
-
Ratings
Agent dashboard8.10 Ratings00 Ratings
Validate callers8.10 Ratings00 Ratings
Outbound response8.10 Ratings00 Ratings
Call forwarding8.10 Ratings00 Ratings
Click-to-call (CTC)8.00 Ratings00 Ratings
Warm transfer8.20 Ratings00 Ratings
Predictive dialing9.00 Ratings00 Ratings
Interactive voice response8.30 Ratings00 Ratings
REST APIs7.40 Ratings00 Ratings
Call scripts8.30 Ratings00 Ratings
Call tracking8.10 Ratings00 Ratings
Multichannel integration7.20 Ratings00 Ratings
CRM software integration6.20 Ratings00 Ratings
Workforce Optimization (WFO)
Comparison of Workforce Optimization (WFO) features of Product A and Product B
Bright Pattern Contact Center
7.9
Ratings
4% below category average
Salesforce Service Cloud
-
Ratings
Inbound call routing8.30 Ratings00 Ratings
Omnichannel inbound routing8.10 Ratings00 Ratings
Recording8.90 Ratings00 Ratings
Quality management7.20 Ratings00 Ratings
Call analytics8.10 Ratings00 Ratings
Historical reporting8.10 Ratings00 Ratings
Live reporting7.20 Ratings00 Ratings
Customer surveys8.10 Ratings00 Ratings
Customer interaction analytics7.10 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Bright Pattern Contact Center
-
Ratings
Salesforce Service Cloud
8.8
Ratings
9% above category average
Organize and prioritize service tickets00 Ratings9.40 Ratings
Expert directory00 Ratings8.50 Ratings
Subscription-based notifications00 Ratings8.60 Ratings
ITSM collaboration and documentation00 Ratings8.20 Ratings
Ticket creation and submission00 Ratings9.30 Ratings
Ticket response00 Ratings9.10 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Bright Pattern Contact Center
-
Ratings
Salesforce Service Cloud
8.7
Ratings
10% above category average
External knowledge base00 Ratings8.40 Ratings
Internal knowledge base00 Ratings8.90 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Bright Pattern Contact Center
-
Ratings
Salesforce Service Cloud
8.7
Ratings
11% above category average
Customer portal00 Ratings7.90 Ratings
IVR00 Ratings8.80 Ratings
Social integration00 Ratings8.90 Ratings
Email support00 Ratings9.20 Ratings
Help Desk CRM integration00 Ratings8.80 Ratings
Best Alternatives
Bright Pattern Contact CenterSalesforce Service Cloud
Small Businesses
CloudTalk
CloudTalk
Score 7.2 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
CloudTalk
CloudTalk
Score 7.2 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
Google Cloud Contact Center AI
Google Cloud Contact Center AI
Score 7.0 out of 10
SysAid
SysAid
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Bright Pattern Contact CenterSalesforce Service Cloud
Likelihood to Recommend
9.1
(0 ratings)
8.3
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
6.2
(0 ratings)
Usability
8.3
(0 ratings)
8.0
(0 ratings)
Availability
10.0
(0 ratings)
9.5
(0 ratings)
Performance
9.0
(0 ratings)
8.6
(0 ratings)
Support Rating
9.1
(0 ratings)
7.0
(0 ratings)
In-Person Training
8.0
(0 ratings)
10.0
(0 ratings)
Online Training
7.0
(0 ratings)
9.0
(0 ratings)
Implementation Rating
8.2
(0 ratings)
7.0
(0 ratings)
Configurability
8.0
(0 ratings)
-
(0 ratings)
Ease of integration
9.0
(0 ratings)
5.0
(0 ratings)
Product Scalability
9.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
8.0
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
8.0
(0 ratings)
User Testimonials
Bright Pattern Contact CenterSalesforce Service Cloud
Likelihood to Recommend
Bright Pattern has been fantastic in allowing us to automate voice and chat contacts, and we're currently building out scenarios that will allow us to automate even more. It's super simple to collect data from customers, and using some API calls provides the answers they're looking for without a human needing to get involved. There is less functionality currently for emails. Emails can be routed to queues based on keywords, and auto-replies can be sent, but it's pretty basic functionality. We'd love to see some of the enhanced capabilities offered in voice and chat scenarios for email.
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This cloud is a good option for attracting large numbers of customers for mid-scale and large-scale organizations. However, it’s not suitable for small companies or startups due to its high cost. For use cases where real-time input from customers is taken and then processed on the cloud to give them output, this platform is a must.
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Pros
  • AI platform integration - IBM Watson, Google Dialogflow, for example
  • Quality Management - out of the box sentiment anlysis
  • Unified agent desktop - ability to see all channels in one pane of glass
  • Robust analytic widgets that can also drive wall boards
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  • Super fast set-up of the service from design through to production.
  • Robust method of release management from sandbox, to test, to production.
  • User access controls can be fine grain, which is great for GDPR requirements, limiting access to only necessary data.
  • Simple api integrations with other third party systems
  • Broad range of features and functionality
  • Einstein search features provides faster information mining for our agents as they help to resolve customer requests.
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Cons
  • Realtime reporting is good but there should be a pop out if supervisor or a manager wants to see his whole team.
  • Wallboard needs to have some calculations option. Ofcourse APIs are there but still we recommend
  • Wallboard needs to have more options to customise
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  • A free trial would be extremely valuable to customers who are not able to commit to a full plan.
  • The pricing of this program is not priced competitively with other similar services.
  • Can be quite time consuming to maintain.
  • Not user friendly if you aren’t tech savvy/familiar with software.
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Likelihood to Renew
Es una plataforma confiable, en la que ya tengo bastante tiempo utilizando y conociendola. Entonces me siento confiada en volver a utilizarla dentro de la empresa e igual que al ofrecer a mis clientes internos y externos, además con el roadmap que nos brindan estoy segura que seguirá innovando cada vez
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Professional edition works best for a small company with lower call volumes and is very useful but as you grow exponetially I think it has limited ability to do all the things we want to - SLA management, defect, release management to name a few. Reports and dashboards being available in real time.
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Usability
It's pretty simple for agents to pick up quickly, it takes a bit longer for supervisors to get familiar with. QA tools are pretty barebones but functional enough. It can be as simple or complex as you need it to be, if you spend some time configuring the settings or working with Bright Pattern's support team to build out what you need.
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I love that the Salesforce Service cloud provides all of the functionality that I need when implementing business processes for our customer support representatives. It even has enough functions and features that allow us to customize and expand upon our current processes, giving us the ability to go above and beyond what we've thought we could ever do. Using cases coupled with Salesforce's automation tools help ease the workload and keeps our data integrity intact.
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Reliability and Availability
It is always on. The only outage to date that I have experienced was with an upstream telco provider a few years ago. The inbound leg telco was hit by a DDOS attack which led to delays in routing calls to the platform. This was not the fault of the Bright Pattern platform but the telco provider. We have had a few minor carrier issues with call quality, or a handful of brief drops, but Bright Pattern is quick to identify these and change carriers when it starts to happen.
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Salesforce's Trust Center clearly communicates occasional issues to anyone who subscribes, down to an organization's cloud instance. Bundled sandboxes ease updates, and seasonal upgrades are seamless, scheduled well in advance with plenty of information about what's coming. Support agents have noticed intermittent Omni-Channel disconnects due to internet connections, and these are clearly notified.
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Performance
All pages load when expected, and reports render either in the web browser or as a download. I never really have issues with accessing the admin or agent desktop sites. It just works.
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Load times can be slow, but this is also based on how much customization you have done. We added a lot of custom fields which could cause additional slowness in loading. This was never anything that affected our overall efficiency. I did not notice that Service Cloud slowed down any of the systems we had it integrated with
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Support Rating
People are accessible. You are able to talk to the relevant subject matter experts that can address your specific problem. Everyone we deal with comes across as knowledgeable in their field and where they cannot solve specific problem they put you in contact with someone that can. You never feel like you are just a number even though you might be a small client or partner.
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Salesforce offers support, although it generally gets routed to overseas support teams first, and once they are unable to help, it gets escalated up the chain to higher tiers. Frequently, the answer back from support is that there is no native solution, and we either have to turn to the AppExchange for some solution provided by another developer, or custom build our own solution.
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In-Person Training
In-person and virtual training was great, but Bright Pattern could use some online training videos similar to other platforms. I would welcome online training videos to keep the steady flow of new agents up to date. Admin training is one of the largest areas that need video. The static documentation is great. It is pretty easy to follow and configure your contact center as you progress through each step. The documentation is available online on an easy to use knowledgebase or wiki style site. You do not need a user account to access the help docs, meaning that users at any level can freely access the materials to learn about the platform.
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Our in-person training was provided by our implementation partner and it was quite good. This was in part because we were already working with them and so it naturally leant itself to a good training relationship. And because they were building our customizations and configuring things, they could then provide training on those things naturally.
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Online Training
Online training is documentation based only. It is thorough and step by step, but no videos. It would also be helpful to have more information within the help docs on custom reporting. I find that many of the Bright Pattern specific configurations for the Jasper Reporting Server have to be "stumbled" across through existing report templates and they are not clearly listed out somewhere. In person training will not generally go into great depth on report customizations.
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Trailheads are great but it was often unclear what actually applied to our organization. This made it difficult to get a whole lot out of it. Part of it is that because the basic Salesforce features didn't quite work for us, we had to add customizations, which then nullified a lot of the training.
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Implementation Rating
As an implementor, I have found the Bright Pattern Contact Center very easy to work with. The platform operates in the manner which I think. Therefore, everything I do seems logical and works exactly as expected. Many solutions are much more difficult to work with and make implementations difficult
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I would go through an implementation very differently knowing what I know now. It was difficult coming from systems we liked in post-sales service and having to adapt to the clunky and underwhelming feature set in Salesforce. I would trim back our expectations
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Alternatives Considered
Bright Pattern offers many more options for scalability and the pricing is always best. The agent desktop and quick support is supirior in many ways but more importantly for us the price is best all while offering the same features and in some cases even more than its competitors
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I honestly prefer Zendesk to Salesforce Service Cloud. I find that Zendesk is easier to manage both on the support ticket side, as well as the knowledge center side. It looks and feels easier to use than Salesforce Service Cloud. Salesforce Service Cloud is fine, but it is expensive as well.
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Scalability
Very flexible and will scale without any intervention from my team. Scaling at the carrier/telco layer is handled by Bright Pattern, if you use their offered telecom
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The product has scaled up with our company growth just fine. No issues here other than slowness in clicking around and running reports
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Return on Investment
  • Bright Pattern Contact Center' reliability has allowed us to improve the overall SLA we offer
  • Bright Pattern Contact Center has allowed us to win business that we could not have done with other platforms
  • Bright Pattern Contact Center has enabled us to expand our product offering into new market spaces.
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  • We have cut our service team in half over the past 5 years due to the efficiency of the tool
  • The amount of direct inquiries to our technical team is less than 10% compared to the number support tickets that get entered in the system for them to work in a more organized manner
  • Responses are 100% more timely because tickets can be responded to by any individual in the queue or on the team, as opposed to direct emails to just one person
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ScreenShots

Bright Pattern Contact Center Screenshots

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Salesforce Service Cloud Screenshots

Screenshot of Workflows and OrchestrationScreenshot of Service CatalogScreenshot of Contact Center