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Bright Pattern Contact Center vs. Salesforce Service Cloud

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bright Pattern Contact Center

    Score9.1 out of 10
    Enterprise companies (1,001+ employees)
    Bright Pattern provides an AI-powered omnichannel contact center software. With the purpose of making customer service, sales, and marketing brighter and faster, Bright Pattern offers an advanced omnichannel cloud platform with embedded AI. Bright Pattern’s platform can be…N/A

    Salesforce Service Cloud

    Score8.4 out of 10
    N/AService Cloud is a customer service platform that helps businesses manage and resolve customer inquiries and issues. It provides tools for case management, knowledge base, omni-channel support, automation, and analytics, enabling companies to deliver exceptional customer service experiences.

    $25

    per month

    Pricing
    Bright Pattern Contact CenterSalesforce Service Cloud
    Editions & Modules
    Omnichannel CX
    -
    per month per seat
    Call Center Standard
    -
    per month per seat
    Digital CX
    -
    per month per seat
    Starter Suite
    $25
    per month
    Pro Suite
    $100
    per month per user
    Enterprise
    $165
    per month per user
    Unlimited
    $330
    per month per user
    Agentforce 1
    $550
    per month per user
    Offerings
    Pricing Offerings
    Bright Pattern Contact CenterSalesforce Service Cloud
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsOne-time set-up fee includes 45 hours of services for workflow implementation and training: Discovery and Design Workshop; Configuration and Customization to customer requirements; Testing and Evaluation; Agent and Supervisor Training; Administration Mentoring & Knowledge Transfer—
    More Pricing Information
    Community Pulse
    Bright Pattern Contact CenterSalesforce Service Cloud
    Considered Both Products
    Bright Pattern, Inc.
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    32 Answers
    88%
    Would buy again
    36 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    31 Answers
    82%
    Delivers good value for the price
    28 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    32 Answers
    90%
    Happy with the feature set
    37 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    30 Answers
    81%
    Lived up to sales and marketing promises
    21 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    30 Answers
    83%
    Implementation went as expected
    24 Answers
    Features
    Bright Pattern Contact CenterSalesforce Service Cloud
    Contact Center Software
    Comparison of Contact Center Software features of Bright Pattern Contact Center and Salesforce Service Cloud
    Feature
    Bright Pattern Contact Center
    7.9
    31 Ratings
    5% below category average
    Salesforce Service Cloud
    -
    Ratings
    Agent dashboard8.130 Ratings00 Ratings
    Validate callers8.128 Ratings00 Ratings
    Outbound response8.128 Ratings00 Ratings
    Call forwarding8.127 Ratings00 Ratings
    Click-to-call (CTC)8.024 Ratings00 Ratings
    Warm transfer8.230 Ratings00 Ratings
    Predictive dialing9.025 Ratings00 Ratings
    Interactive voice response8.328 Ratings00 Ratings
    REST APIs7.427 Ratings00 Ratings
    Call scripts8.224 Ratings00 Ratings
    Call tracking8.126 Ratings00 Ratings
    Multichannel integration7.226 Ratings00 Ratings
    CRM software integration6.227 Ratings00 Ratings
    Workforce Optimization (WFO)
    Comparison of Workforce Optimization (WFO) features of Bright Pattern Contact Center and Salesforce Service Cloud
    Feature
    Bright Pattern Contact Center
    7.9
    29 Ratings
    4% below category average
    Salesforce Service Cloud
    -
    Ratings
    Inbound call routing8.328 Ratings00 Ratings
    Omnichannel inbound routing8.127 Ratings00 Ratings
    Recording8.929 Ratings00 Ratings
    Quality management7.227 Ratings00 Ratings
    Call analytics8.124 Ratings00 Ratings
    Historical reporting8.129 Ratings00 Ratings
    Live reporting7.227 Ratings00 Ratings
    Customer surveys8.126 Ratings00 Ratings
    Customer interaction analytics7.121 Ratings00 Ratings
    Incident and problem management
    Comparison of Incident and problem management features of Bright Pattern Contact Center and Salesforce Service Cloud
    Feature
    Bright Pattern Contact Center
    -
    Ratings
    Salesforce Service Cloud
    8.8
    77 Ratings
    9% above category average
    Organize and prioritize service tickets00 Ratings9.475 Ratings
    Expert directory00 Ratings8.553 Ratings
    Subscription-based notifications00 Ratings8.663 Ratings
    ITSM collaboration and documentation00 Ratings8.260 Ratings
    Ticket creation and submission00 Ratings9.375 Ratings
    Ticket response00 Ratings9.174 Ratings
    Self Help Community
    Comparison of Self Help Community features of Bright Pattern Contact Center and Salesforce Service Cloud
    Feature
    Bright Pattern Contact Center
    -
    Ratings
    Salesforce Service Cloud
    8.7
    72 Ratings
    10% above category average
    External knowledge base00 Ratings8.463 Ratings
    Internal knowledge base00 Ratings8.970 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Bright Pattern Contact Center and Salesforce Service Cloud
    Feature
    Bright Pattern Contact Center
    -
    Ratings
    Salesforce Service Cloud
    8.7
    77 Ratings
    11% above category average
    Customer portal00 Ratings7.954 Ratings
    IVR00 Ratings8.834 Ratings
    Social integration00 Ratings8.947 Ratings
    Email support00 Ratings9.276 Ratings
    Help Desk CRM integration00 Ratings8.866 Ratings
    Best Alternatives
    Bright Pattern Contact CenterSalesforce Service Cloud
    Small Businesses
    Nextiva Contact Center
    Score9.7 out of 10
    Help Scout
    Score7.9 out of 10
    Medium-sized Companies
    Genesys Multicloud CX (discontinued)
    Score8 out of 10
    LiveAgent
    Score9.7 out of 10
    Enterprises
    Google Cloud Contact Center AI
    Score7 out of 10
    Front
    Score7.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Bright Pattern Contact CenterSalesforce Service Cloud
    Likelihood to Recommend
    9.1
    (31 ratings)
    8.3
    (83 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    6.1
    (8 ratings)
    Usability
    8.3
    (31 ratings)
    8.0
    (12 ratings)
    Availability
    10.0
    (1 ratings)
    9.5
    (28 ratings)
    Performance
    9.0
    (1 ratings)
    8.6
    (7 ratings)
    Support Rating
    9.1
    (31 ratings)
    7.0
    (20 ratings)
    In-Person Training
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    Online Training
    7.0
    (1 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    8.3
    (5 ratings)
    7.0
    (1 ratings)
    Configurability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    9.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    5.0
    (1 ratings)
    Product Scalability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Bright Pattern Contact CenterSalesforce Service Cloud
    Likelihood to Recommend
    Bright Pattern, Inc.
    Bright Pattern has been fantastic in allowing us to automate voice and chat contacts, and we're currently building out scenarios that will allow us to automate even more. It's super simple to collect data from customers, and using some API calls provides the answers they're looking for without a human needing to get involved. There is less functionality currently for emails. Emails can be routed to queues based on keywords, and auto-replies can be sent, but it's pretty basic functionality. We'd love to see some of the enhanced capabilities offered in voice and chat scenarios for email.
    Incentivized
    Read full review
    Salesforce
    It is a helpful tool, but it can be a bit cumbersome to manage. It is also a bit expensive, but we already use CRM for Salesforce and it is convenient to be able to immediately tag contacts and accounts when the tickets come into the system and tie them directly to the account. I do know an integration with Jira is possible (we use Jira internally for our engineering team to escalate issues) but it is not configured right now so managing the connection between support tickets and Jira tickets is manual and hard to keep up with
    Incentivized
    Read full review
    Pros
    Bright Pattern, Inc.
    • AI platform integration - IBM Watson, Google Dialogflow, for example
    • Quality Management - out of the box sentiment anlysis
    • Unified agent desktop - ability to see all channels in one pane of glass
    • Robust analytic widgets that can also drive wall boards
    Incentivized
    Read full review
    Salesforce
    • Allows us to make changes quickly and with relative ease
    • Can be flexible enough to use among several teams who do very different work
    • Salesforce in general provides SO much training that anyone on the team can skill up and help maintain the system
    Incentivized
    Read full review
    Cons
    Bright Pattern, Inc.
    • That they had a text and voice analysis module Que tuvieran un modulo de analisis de texto y voz
    • Customized agent interface with company logos. Interfaz de agente personalizada con logos de la empresa
    • The softphone, when entering multiple interactions, causes the advisors to become confused when they have several. It should be less complex and more adaptable.
    • El softphone al momento de ingresar varias interacciones, los asesores se pierden cuando tienen varios. que sea menos complejo y mas adaptable
    Incentivized
    Read full review
    Salesforce
    • There is a slight scope for error, but sometimes it has a heavy impact. So this can be improved.
    • Costing is high.
    • Maintenance is more.
    • Expertise is required for implementation.
    • The number of communication messages have some limit per organisation account.
    Incentivized
    Read full review
    Likelihood to Renew
    Bright Pattern, Inc.
    Es una plataforma confiable, en la que ya tengo bastante tiempo utilizando y conociendola. Entonces me siento confiada en volver a utilizarla dentro de la empresa e igual que al ofrecer a mis clientes internos y externos, además con el roadmap que nos brindan estoy segura que seguirá innovando cada vez
    Incentivized
    Read full review
    Salesforce
    Professional edition works best for a small company with lower call volumes and is very useful but as you grow exponetially I think it has limited ability to do all the things we want to - SLA management, defect, release management to name a few. Reports and dashboards being available in real time.
    Read full review
    Usability
    Bright Pattern, Inc.
    It's pretty simple for agents to pick up quickly, it takes a bit longer for supervisors to get familiar with. QA tools are pretty barebones but functional enough. It can be as simple or complex as you need it to be, if you spend some time configuring the settings or working with Bright Pattern's support team to build out what you need.
    Incentivized
    Read full review
    Salesforce
    I had Salesforce experience prior to using Service Cloud which made it a little easier to learn and navigate, but overall my team (some who had no Salesforce experience) caught on very quickly and found Service Cloud to be easy to use.
    Incentivized
    Read full review
    Reliability and Availability
    Bright Pattern, Inc.
    It is always on. The only outage to date that I have experienced was with an upstream telco provider a few years ago. The inbound leg telco was hit by a DDOS attack which led to delays in routing calls to the platform. This was not the fault of the Bright Pattern platform but the telco provider. We have had a few minor carrier issues with call quality, or a handful of brief drops, but Bright Pattern is quick to identify these and change carriers when it starts to happen.
    Incentivized
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    Salesforce
    Salesforce's Trust Center clearly communicates occasional issues to anyone who subscribes, down to an organization's cloud instance. Bundled sandboxes ease updates, and seasonal upgrades are seamless, scheduled well in advance with plenty of information about what's coming. Support agents have noticed intermittent Omni-Channel disconnects due to internet connections, and these are clearly notified.
    Read full review
    Performance
    Bright Pattern, Inc.
    All pages load when expected, and reports render either in the web browser or as a download. I never really have issues with accessing the admin or agent desktop sites. It just works.
    Incentivized
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    Salesforce
    The Salesforce Service Cloud generally has very good performance, however the overall new Lightning user experience can bring that down. For example, if you have too many tabs open, then it can take a while for the Lightning UI to load. This UI is probably not well equipped to handle loading of all of that information at once, but Users tend to leave their tabs open all day long. It can also be fickle depending on which browser you use, what extensions you have installed, and whether you've cleared your cache. This can be the downfall with any software as a service though, not just Salesforce
    Incentivized
    Read full review
    Support Rating
    Bright Pattern, Inc.
    Although we have only had 1 very short outage in our 4 years of service. Bright Pattern support was easy to contact and solved our sisue very quickly as well as provided more than adequate information on an RCA (Root Cause Analysis) for our clients
    Read full review
    Salesforce
    Salesforce offers support, although it generally gets routed to overseas support teams first, and once they are unable to help, it gets escalated up the chain to higher tiers. Frequently, the answer back from support is that there is no native solution, and we either have to turn to the AppExchange for some solution provided by another developer, or custom build our own solution.
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    In-Person Training
    Bright Pattern, Inc.
    In-person and virtual training was great, but Bright Pattern could use some online training videos similar to other platforms. I would welcome online training videos to keep the steady flow of new agents up to date. Admin training is one of the largest areas that need video. The static documentation is great. It is pretty easy to follow and configure your contact center as you progress through each step. The documentation is available online on an easy to use knowledgebase or wiki style site. You do not need a user account to access the help docs, meaning that users at any level can freely access the materials to learn about the platform.
    Incentivized
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    Salesforce
    Our in-person training was provided by our implementation partner and it was quite good. This was in part because we were already working with them and so it naturally leant itself to a good training relationship. And because they were building our customizations and configuring things, they could then provide training on those things naturally.
    Incentivized
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    Online Training
    Bright Pattern, Inc.
    Online training is documentation based only. It is thorough and step by step, but no videos. It would also be helpful to have more information within the help docs on custom reporting. I find that many of the Bright Pattern specific configurations for the Jasper Reporting Server have to be "stumbled" across through existing report templates and they are not clearly listed out somewhere. In person training will not generally go into great depth on report customizations.
    Incentivized
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    Salesforce
    Trailheads are great but it was often unclear what actually applied to our organization. This made it difficult to get a whole lot out of it. Part of it is that because the basic Salesforce features didn't quite work for us, we had to add customizations, which then nullified a lot of the training.
    Incentivized
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    Implementation Rating
    Bright Pattern, Inc.
    As an implementor, I have found the Bright Pattern Contact Center very easy to work with. The platform operates in the manner which I think. Therefore, everything I do seems logical and works exactly as expected. Many solutions are much more difficult to work with and make implementations difficult
    Incentivized
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    Salesforce
    I would go through an implementation very differently knowing what I know now. It was difficult coming from systems we liked in post-sales service and having to adapt to the clunky and underwhelming feature set in Salesforce. I would trim back our expectations
    Incentivized
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    Alternatives Considered
    Bright Pattern, Inc.
    As a contact centre technology vendor we have experience of many different contact centre platforms. We chose Bright Pattern Contact Center because its the best omni-channel contact centre we've ever seen, it's incredibly reliable, its hosted in-country, it has the Microsoft integrations many of our customers want, we can integrate with virtually any CRM or ITSM system and the platform offers a vast feature set.
    Read full review
    Salesforce
    Salesforce service cloud is more configurable than Zendesk and Freshdesk. It has its own inbuilt AI chatbot also which further improves service agent efficiency. Salesforce is more integration agnostic and has pre-built connectors with multiple 3rd party systems. However, in terms of pricing it is priced at a premium compared to the other solutions
    Read full review
    Scalability
    Bright Pattern, Inc.
    Very flexible and will scale without any intervention from my team. Scaling at the carrier/telco layer is handled by Bright Pattern, if you use their offered telecom
    Incentivized
    Read full review
    Salesforce
    The product has scaled up with our company growth just fine. No issues here other than slowness in clicking around and running reports
    Incentivized
    Read full review
    Return on Investment
    Bright Pattern, Inc.
    • We saved customers between 30% - 40% of the cost of their current omnichannel contact center solutions when we implemented Bright Pattern Contact Center
    • Very quick to implement so we are able to service more customers with same number of staff
    Read full review
    Salesforce
    • Because this is a cloud service, the security, implementation framework and feature list is very mature and you don't have to develop these during implementation.
    • The larger the implementation programme the better the licensing arrangements
    • Free developer toolkit for proof of concepts or showcasing features
    • Limited to annual subscription model
    Incentivized
    Read full review
    ScreenShots

    Bright Pattern Contact Center Screenshots

    Product screenshotProduct screenshotProduct screenshot

    Salesforce Service Cloud Screenshots

    Screenshot of Workflows and OrchestrationScreenshot of Service CatalogScreenshot of Contact Center