Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
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Everest (Return Path + 250ok)
Score 10.0 out of 10
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Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs. Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's…
Its really well suited to brands with a mobile app. And from what I can glean from the features my org isn't able to take advantage of, its best suited for: - B2C brands that use social media - ecommerce (i.e. CPG) Otherwise, I am not convinced it is the tool I would recommend for users that do not have a mobile app. You're not getting most of the value from it.
Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
Inbox placement data using seed list: It tells you about your inbox placements, spam, missing, and complaints. Very useful data that tells you that you are on the road!
Sender score for all I.Ps: Tells you quickly about your I.P score, helps you work fast as you know everything is fine, saves a lot of time.
Online support: Support from specialist, have an expert to guide in tough times to suggest options or to support your action strategy.
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
A good tutorial on how to leverage it would be helpful. Navigating is easy, but there's a lot of information and it takes a while to understand what everything means.
The reporting feature is intimidating, creating anew one isn't as user-friendly as the rest of the interface.
I understand what seeds are, but for new users, a very basic tutorial on what they are and why they are used would be helpful. Right now you have to have a baseline understanding of them before using it.
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
Return Path helps us stay ahead of the curve and are a partner in helping us optimize our email program. They also keep us up-to-date on email laws and the changing ecosystem so that we are prepared and ready for changes, whether they're behavioral, legal or technology-driven. I definitely consider Return Path a necessary ingredient to sustaining a healthy email program.
It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
Braze has its own strengths and weaknesses compared to Bloomreach and Hubspot. Personally I prefer Bloomreach for lifecycle journey and orchestration however I've felt integration and scaling to be more straightforward with Braze. Other platforms have been reviewed but for value for money at scale and quality of platform, Braze came out as the chosen one.
Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.
Return Path has helped me enable better email delivery for our global partners e.g. some of our applications that send email to consumers in Australia or Europe.
Some of the functions that we utilized with Return Path were proving to be costly based on what the business needs were for us. That is why we cut back on some of the services we utilized.
