Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
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SlickText
Score 9.0 out of 10
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SlickText, from Slicktext.com headquartered in Jamestown (Slick Innovations LLC) is a mobile marketing platform emphasizing text and SMS marketing. Subscriptions support unlimited contacts, picture messaging, and rollover texts.
Its really well suited to brands with a mobile app. And from what I can glean from the features my org isn't able to take advantage of, its best suited for: - B2C brands that use social media - ecommerce (i.e. CPG) Otherwise, I am not convinced it is the tool I would recommend for users that do not have a mobile app. You're not getting most of the value from it.
Very well suited for those getting started with SMS campaigns. It was easy for everyone on our team to pick up and get going without a lot of training. If you have mobile number lists in the hundreds of thousands I can see how it would be tough to manage with the lists, keywords, etc. I could be wrong as we are not in that space but that would be my assumption.
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).
Very easy to use. Intuitive website that our entire team has been able to quickly pick up. In my opinion it is the most user friendly interface of all the software we did demos with.
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
Braze has its own strengths and weaknesses compared to Bloomreach and Hubspot. Personally I prefer Bloomreach for lifecycle journey and orchestration however I've felt integration and scaling to be more straightforward with Braze. Other platforms have been reviewed but for value for money at scale and quality of platform, Braze came out as the chosen one.
We felt SlickText was the most user friendly, budget friendly, and we liked the fact that they didn't balk at the fact we wanted to go month to month to start so we didn't end up in a long term commitment right out of the gate.
We are receiving a click through rate anywhere between 12-20% on our renewal reminder texts
Those people who click have a conversion rate of around 50% which is the best of any of the campaigns we run
One negative could be if we start to use the tool for promotional texts then there may be a negative impact on the member experience. Need to use it in moderation
