Brandle vs. Sprout Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brandle
Score 9.0 out of 10
N/A
Brandle is a social media management platform focused on governance, compliance and minimizing the brand risks involved in social media.N/A
Sprout Social
Score 8.6 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$199,249
per user/per month
Pricing
BrandleSprout Social
Editions & Modules
No answers on this topic
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
Offerings
Pricing Offerings
BrandleSprout Social
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrandleSprout Social
Features
BrandleSprout Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Brandle
8.3
Ratings
7% above category average
Sprout Social
7.6
Ratings
2% below category average
Boolean keyword searches8.00 Ratings7.40 Ratings
Filtering out noise/spam10.00 Ratings7.20 Ratings
Sentiment analysis9.00 Ratings7.10 Ratings
Broad channel coverage6.00 Ratings8.70 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Brandle
9.0
Ratings
11% above category average
Sprout Social
8.5
Ratings
6% above category average
Audience targeting10.00 Ratings7.60 Ratings
Content optimization9.00 Ratings8.20 Ratings
Workflow management8.00 Ratings8.70 Ratings
Content planning and scheduling00 Ratings9.50 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Brandle
8.7
Ratings
9% above category average
Sprout Social
8.0
Ratings
1% above category average
Automated routing and prioritization9.00 Ratings7.90 Ratings
Customer interaction histories8.00 Ratings8.00 Ratings
Bulk actions9.00 Ratings8.10 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Brandle
9.3
Ratings
18% above category average
Sprout Social
7.2
Ratings
7% below category average
Lead generation9.00 Ratings7.20 Ratings
Content marketing9.00 Ratings8.40 Ratings
Paid media management9.00 Ratings6.20 Ratings
Campaigns and promotions10.00 Ratings7.20 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Brandle
10.0
Ratings
17% above category average
Sprout Social
8.7
Ratings
3% above category average
Twitter10.00 Ratings9.00 Ratings
Facebook10.00 Ratings9.20 Ratings
LinkedIn10.00 Ratings9.00 Ratings
Google+10.00 Ratings7.70 Ratings
Instagram10.00 Ratings9.10 Ratings
Pinterest10.00 Ratings8.60 Ratings
YouTube10.00 Ratings8.00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Brandle
8.7
Ratings
10% above category average
Sprout Social
8.7
Ratings
10% above category average
Campaign success analytics8.00 Ratings8.80 Ratings
Real-time tracking9.00 Ratings8.60 Ratings
Competitor analysis9.00 Ratings8.80 Ratings
Account management
Comparison of Account management features of Product A and Product B
Brandle
9.0
Ratings
12% above category average
Sprout Social
7.8
Ratings
3% below category average
Role-based user permissions & privileges9.00 Ratings7.90 Ratings
Mobile access9.00 Ratings7.80 Ratings
Best Alternatives
BrandleSprout Social
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrandleSprout Social
Likelihood to Recommend
9.0
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.5
(0 ratings)
Usability
-
(0 ratings)
8.6
(0 ratings)
Availability
-
(0 ratings)
7.7
(0 ratings)
Performance
-
(0 ratings)
8.0
(0 ratings)
Support Rating
-
(0 ratings)
4.3
(0 ratings)
Online Training
-
(0 ratings)
7.3
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
7.9
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
BrandleSprout Social
Likelihood to Recommend
Brandle is great for any company that doesn't get a lot of exposure. You are able to use this software as a tool in order to expand your sights on the internet. People are more easily able to access social media, websites, and apps. It also is great to use in scenarios where you want to put your company out there and be more visible to others. It may be less appropriate when companies already have a lot of exposure. It would really just be better for statistical purposes at that point.
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Sprout is well suited for a social media manager juggling a wide roster of clients. Sprout allows you to schedule weeks or even months' worth of social posts across all different platforms. It is extremely reliable for scheduling posts; I never have to worry if a post gets up the way I intended to get it up. It is also great for reporting key analytics to clients. I do wish there were more analytics at times, but for high-level data, it does the job.
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Pros
  • Helping to govern what we do for our social media presence.
  • Keeps track of ratings and viewing of our social media, websites, and apps.
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  • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
  • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
  • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
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Cons
  • Sometimes it can glitch on you.
  • There aren't many templates.
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  • Social media platforms don't always play nice with Sprout so it will always be a challenge to get all integrations to work properly.
  • Sprout Social is a growing organization and they are acquiring new technologies, which can be good. However, they often spend time in meetings upselling new services. I like to learn about enhancements and opportunities but prefer to focus on my investments first.
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Likelihood to Renew
No answers on this topic
I like Sprout for our needs and I like that it is easy to use. We want something better than HootSuite but don't need a high-level fancy program. The only think I don't like is customer service (except for chat).
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Usability
No answers on this topic
Sprout Social's ease of use and navigation throughout the technology are relatively easy to figure out and teach. We also had a representative thoroughly walk us through the features and functionality to set us up for success in using the platform. I didn’t give it a ten because there were times when the navigation didn’t make sense, but once you figured out the quirks, it didn’t cause any trouble.
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Reliability and Availability
No answers on this topic
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Performance
No answers on this topic
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
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Support Rating
No answers on this topic
Sprout Social's customer support is extremely responsive. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing. I've never had an issue that couldn't be resolved by them in a timely manner.
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Online Training
No answers on this topic
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Implementation Rating
No answers on this topic
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Alternatives Considered
Brandle stacks up against other apps and software because it offers many different options. You can choose between different packages and you are able to keep track of the status of your social media websites. Brandle is able to help promote your brand in a multitude of ways and places which is why it stacks up against other brand making apps and software.
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When scouting different social media management platforms, Sprout Social stood out as the best choice despite other companies offering competitive features and lower rates. Some key factors solidified our decision to stay with Sprout Social. One major drawback we noticed with ione of the competitors was that their Advocacy extension operated under a completely different website name, making the experience kind of disjointed and confusing. Also, unlike Sprout Social’s 24-hour (or less) response time, another competitor’s customer service was based overseas, which limited our ability to resolve issues efficiently I assume. The combination of Sprout Social’s integration and support pretty much made it the clear winner for our needs.
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Return on Investment
  • It has enabled more traffic to come across our website.
  • It has brought more follows to our social media.
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  • One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
  • Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
  • One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.
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ScreenShots

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.