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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Brandle

    Score9 out of 10
    N/ABrandle is a social media management platform focused on governance, compliance and minimizing the brand risks involved in social media.N/A

    Hootsuite

    Score7.9 out of 10
    N/AHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…

    $149

    per month Starts at 1 user, 5 social accounts

    Pricing
    BrandleHootsuite
    Editions & Modules
    No answers on this topic
    Standard
    $99
    per month (billed annually) Starts at 1 user, 10 social accounts
    Advanced
    $249
    per month (billed annually) Starts at 1 user, unlimited social accounts
    Enterprise
    Custom Pricing
    per year
    Offerings
    Pricing Offerings
    BrandleHootsuite
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.
    More Pricing Information
    Community Pulse
    BrandleHootsuite
    Considered Both Products
    Brandle
    No answer on this topic
    Hootsuite
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    282 Answers
    Delivers good value for the price
    No answers on this topic
    92%
    Delivers good value for the price
    243 Answers
    Happy with the feature set
    No answers on this topic
    94%
    Happy with the feature set
    287 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    94%
    Lived up to sales and marketing promises
    245 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    276 Answers
    Features
    BrandleHootsuite
    Listening/monitoring
    Comparison of Listening/monitoring features of Brandle and Hootsuite
    Feature
    Brandle
    8.3
    1 Ratings
    7% above category average
    Hootsuite
    6.6
    275 Ratings
    16% below category average
    Boolean keyword searches8.01 Ratings6.0185 Ratings
    Filtering out noise/spam10.01 Ratings5.9193 Ratings
    Sentiment analysis9.01 Ratings6.1187 Ratings
    Broad channel coverage6.01 Ratings8.4255 Ratings
    Publishing
    Comparison of Publishing features of Brandle and Hootsuite
    Feature
    Brandle
    9.0
    1 Ratings
    11% above category average
    Hootsuite
    7.5
    383 Ratings
    7% below category average
    Audience targeting10.01 Ratings6.5260 Ratings
    Content optimization9.01 Ratings7.0312 Ratings
    Workflow management8.01 Ratings7.8322 Ratings
    Content planning and scheduling00 Ratings8.9382 Ratings
    Engagement
    Comparison of Engagement features of Brandle and Hootsuite
    Feature
    Brandle
    8.7
    1 Ratings
    9% above category average
    Hootsuite
    7.8
    308 Ratings
    2% below category average
    Automated routing and prioritization9.01 Ratings7.4220 Ratings
    Customer interaction histories8.01 Ratings7.6237 Ratings
    Bulk actions9.01 Ratings8.3265 Ratings
    Marketing
    Comparison of Marketing features of Brandle and Hootsuite
    Feature
    Brandle
    9.3
    1 Ratings
    18% above category average
    Hootsuite
    7.4
    295 Ratings
    5% below category average
    Lead generation9.01 Ratings6.3177 Ratings
    Content marketing9.01 Ratings8.2263 Ratings
    Paid media management9.01 Ratings7.6175 Ratings
    Campaigns and promotions10.01 Ratings7.6225 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Brandle and Hootsuite
    Feature
    Brandle
    10.0
    1 Ratings
    17% above category average
    Hootsuite
    9.2
    376 Ratings
    9% above category average
    Twitter10.01 Ratings9.0344 Ratings
    Facebook10.01 Ratings9.7360 Ratings
    LinkedIn10.01 Ratings9.5314 Ratings
    Google+10.01 Ratings8.960 Ratings
    Instagram10.01 Ratings9.7316 Ratings
    Pinterest10.01 Ratings9.2161 Ratings
    YouTube10.01 Ratings8.4149 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Brandle and Hootsuite
    Feature
    Brandle
    8.7
    1 Ratings
    10% above category average
    Hootsuite
    8.0
    306 Ratings
    1% above category average
    Campaign success analytics8.01 Ratings8.4282 Ratings
    Real-time tracking9.01 Ratings7.6282 Ratings
    Competitor analysis9.01 Ratings8.0189 Ratings
    Account management
    Comparison of Account management features of Brandle and Hootsuite
    Feature
    Brandle
    9.0
    1 Ratings
    12% above category average
    Hootsuite
    7.7
    316 Ratings
    4% below category average
    Role-based user permissions & privileges9.01 Ratings8.7268 Ratings
    Mobile access9.01 Ratings6.8294 Ratings
    Best Alternatives
    BrandleHootsuite
    Small Businesses
    Sendible
    Score7.6 out of 10
    Sendible
    Score7.6 out of 10
    Medium-sized Companies
    Vista Social
    Score9.5 out of 10
    Vista Social
    Score9.5 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrandleHootsuite
    Likelihood to Recommend
    9.0
    (1 ratings)
    8.0
    (444 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.6
    (89 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (83 ratings)
    Availability
    -
    (0 ratings)
    9.8
    (21 ratings)
    Performance
    -
    (0 ratings)
    9.8
    (19 ratings)
    Support Rating
    -
    (0 ratings)
    7.0
    (263 ratings)
    In-Person Training
    -
    (0 ratings)
    6.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (17 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (39 ratings)
    Configurability
    -
    (0 ratings)
    7.2
    (3 ratings)
    Ease of integration
    -
    (0 ratings)
    7.6
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.1
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.9
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.3
    (18 ratings)
    User Testimonials
    BrandleHootsuite
    Likelihood to Recommend
    Brandle
    Brandle is great for any company that doesn't get a lot of exposure. You are able to use this software as a tool in order to expand your sights on the internet. People are more easily able to access social media, websites, and apps. It also is great to use in scenarios where you want to put your company out there and be more visible to others. It may be less appropriate when companies already have a lot of exposure. It would really just be better for statistical purposes at that point.
    Incentivized
    Read full review
    Hootsuite
    Hootsuite is a great starter tool for companies that want to use a scheduling service for their social media content. It allows access to nearly all of the commonly used social media platforms, so no matter where you share content, Hootsuite will allow you to do it with ease.
    Incentivized
    Read full review
    Pros
    Brandle
    • Helping to govern what we do for our social media presence.
    • Keeps track of ratings and viewing of our social media, websites, and apps.
    Incentivized
    Read full review
    Hootsuite
    • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
    • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
    • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
    Incentivized
    Read full review
    Cons
    Brandle
    • Sometimes it can glitch on you.
    • There aren't many templates.
    Incentivized
    Read full review
    Hootsuite
    • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
    • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
    Incentivized
    Read full review
    Likelihood to Renew
    Brandle
    No answers on this topic
    Hootsuite
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Incentivized
    Read full review
    Usability
    Brandle
    No answers on this topic
    Hootsuite
    The overall usability is awesome, the scheduling, reporting, etc. The spellcheck and feature that used to be a part of it was awesome and we are sad to see that it was taken away. However, we do like the AI feature and emoji customization. The new ad and paid media element is something we are starting to explore, especially for Facebook and Linkedin
    Read full review
    Reliability and Availability
    Brandle
    No answers on this topic
    Hootsuite
    Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
    Read full review
    Performance
    Brandle
    No answers on this topic
    Hootsuite
    Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
    Read full review
    Support Rating
    Brandle
    No answers on this topic
    Hootsuite
    I can manage all of my accounts on one site! It's absolutely amazing!
    The dashboard is helpful to see how you are doing as well. Still
    getting to understand the analytics and may need to reach out for help
    on this
    Read full review
    In-Person Training
    Brandle
    No answers on this topic
    Hootsuite
    Very easy to teach and learn
    Read full review
    Online Training
    Brandle
    No answers on this topic
    Hootsuite
    The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
    Read full review
    Implementation Rating
    Brandle
    No answers on this topic
    Hootsuite
    • Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
    Read full review
    Alternatives Considered
    Brandle
    Brandle stacks up against other apps and software because it offers many different options. You can choose between different packages and you are able to keep track of the status of your social media websites. Brandle is able to help promote your brand in a multitude of ways and places which is why it stacks up against other brand making apps and software.
    Incentivized
    Read full review
    Hootsuite
    Hootsuite is definitely the most cost effective of the bunch for the goals that my clients have. The AI caption generation is also perfect for cutting down on time. Caption creation actually takes up a lot of time in the scheduling process for content and this feature made Hootsuite stand out to me!
    Incentivized
    Read full review
    Scalability
    Brandle
    No answers on this topic
    Hootsuite
    We are only using in marketing and have been able to scale.
    Incentivized
    Read full review
    Return on Investment
    Brandle
    • It has enabled more traffic to come across our website.
    • It has brought more follows to our social media.
    Incentivized
    Read full review
    Hootsuite
    • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
    • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
    Incentivized
    Read full review
    ScreenShots

    Hootsuite Screenshots

    Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.