Brand24 vs. LiftMetrix (discontinued)

Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.

Incentivized

I like that I can really dig in to the advanced filers to generate the custom reports that apply to my industry and the accounts I have linked to Hootsuite. I have more experience with some networks and not as much experience with others, so the suggestions I am able to review and implement have been enormously helpful. I have a marketing staff of 4, so having Impact do the legwork helps us focus on the creative aspect of our marketing plan.

Incentivized

• Tracked negative sentiments
• Had a broad scope of social media tracking thru various popular apps and websites
• Allowed you set up instant triggers to find post that submitted very recently

Incentivized

• It is easy to quickly set up and get results from specific search terms.
• It tracks these terms across many different platforms, all in one place.
• It allows us to quickly analyze the data from these mentions.

Incentivized

• Pretty weak on its algorithm to determine if a comment was positive, neutral, or negative
• Statistics weren't overly useful for us

Incentivized

• Free version used to offer a lot more performance.
• Insights now only available for paid versions.
• Would be nice to see shares.
• Hashtag suggestions or insight would be helpful.

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.

Incentivized

This was the first program that I used so do not have anything to compare it to. It does work better than scheduling within Facebook now Meta. I am not looking into other options because I would like to be able to post to more social accounts at a lower cost.

• Positive: We can respond to customers in a reasonably realistic timeframe.
• Positive: We get updates from old content that has new activity.

Incentivized

• Positive - being able to centralize our social media management has helped save time and resources
• Positive - we can better measure our efforts and course correct more quickly if something is/isn't working.
• Positive - we can better track conversions on social posts aimed to sell products with actual purchases on our website.

Incentivized