Branch vs. Rebrandly

Branch is the gold standard linking platform - other services like AppsFlyer or bit.ly aren't able to deliver the consistency Branch does. It is a developer platform as well, so your engineering team will be able to sink its teeth into many different use cases without worrying about how to "hack" it. I believe Branch can continue to become a simpler tool going forward, but the fact that it has a free tier and seeks to fit into YOUR tech stack makes it the easy choice

Incentivized

Rebrandly is really great for directing people to specific links, like sales, customer support, etc... and auto-generates a QR code for each link, as well as tracks scans and click-throughs. Of course, all of this can be done manually, but Rebrandly makes it super simple!

Incentivized

• Branch Link's Desktop SMS is a very good feature, we use it on our landing page such as: https://acetutor.io/smsBoarding
• Branch Link's cross platform support for redirect is another powerful feature. We use it on our main website to redirect users to the correct App Store or Google Play to download our app: https://www.acetutor.io

Incentivized

• Let's you specify the domain name to something meaningful.
• Can customize the short link name to make it clear what's it for.
• The process is quick and you get your shortened URL in seconds.
• Price is fairly reasonable, particularly if you manage a website with lots of pages that you need to share the links on.

Incentivized

• To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc).
• Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc.

Incentivized

• The reporting feature is flat out awful. It would be great if there were just a dashboard where I could see stats and graphs with easily filterable views.
• The UI could use some polish in the dashboard.
• More sorting/filtering features when looking through links.

It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.

Incentivized

We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.

Incentivized

Prompt and informative responses. Whereas many of their competitors use automated responses that require significant wait times to respond, Rebrandly have a much decreased response time which is vital for any business that is juggling many different tasks at the same time. This aspect of quality customer service is one of the primary reasons that we choose to use Rebrandly, and will continue to do so.

We used to use AppsFlyer but unfortunately, we found errors in their mobile app attribution reporting. Firebase on the other hand, is a basic tool that has a lot of features, but the features are not extremely robust - especially the attribution or funnel reporting. As a result we decided to give Branch and have been extremely pleased since.

Incentivized

Rebrandly allows you to link to your domain or subdomain and that's one of the best advantages - doesn't let your brand value dilute over ugly looking or painful long links. Others don't allow connecting your own domain. Customers are hesitant in clicking the links that don't look familiar. Rebrandly does a great job.

Incentivized

• It's improved sale attribution, which allowed us to spend on more effective channels and decrease spends on less effective channels.
• It's saved marketing spends, which were actual fraud through affiliate networks, as we were able to prove the fraud from Branch and avoided paying out to that affiliate.

Incentivized

• I am able to easily track user behavior across multiple mediums
• Based on user behavior I am able to tailor our services to better match their requirements - even when they don't say anything explicitly
• More clicks to our desired links mean more traffic and more revenue
• Users see a more consistent, professional brand image across our channels, garnering more trust

Incentivized