TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Branch

    Score8.6 out of 10
    N/ABranch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.N/A

    Pyze

    N/AN/APyze lets brands and enterprises maximize user retention through AI based engagement and personalization across digital platforms. The Pyze platform provides marketing and product teams with cross-platform user behavior analytics and automated segmentation to deliver hyper-relevant omnichannel campaigns and content personalization.N/A
    Pricing
    BranchPyze
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BranchPyze
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalOptional
    Additional DetailsOur main platform is free to all. Some of the free products that most apps find useful are content sharing, custom onboarding, referrals and organic app search. We have specialized products (Journeys (Smart Banner), Deep Linked Email, Dynamic Ads and Data Integrations) which are typically priced by volume of a company.
    More Pricing Information
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    BranchPyze
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    All AlternativesView all alternativesView all alternatives
    User Ratings
    BranchPyze
    Likelihood to Recommend
    8.9
    (15 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    BranchPyze
    Likelihood to Recommend
    Branch Metrics, Inc.
    Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.
    Incentivized
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    Pyze
    No answers on this topic
    Pros
    Branch Metrics, Inc.
    • Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
    • Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
    • Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
    • Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
    • Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.
    Incentivized
    Read full review
    Pyze
    No answers on this topic
    Cons
    Branch Metrics, Inc.
    • Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.
    Incentivized
    Read full review
    Pyze
    No answers on this topic
    Usability
    Branch Metrics, Inc.
    It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.
    Incentivized
    Read full review
    Pyze
    No answers on this topic
    Support Rating
    Branch Metrics, Inc.
    We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.
    Incentivized
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    Pyze
    No answers on this topic
    Alternatives Considered
    Branch Metrics, Inc.
    Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where AppsFlyer and Deeplink's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our marketing and growth teams the answers they need without any struggle.
    Incentivized
    Read full review
    Pyze
    No answers on this topic
    Return on Investment
    Branch Metrics, Inc.
    • Branch had given a profound impact on the way our users share their content.
    • Users now have more easy access to content created.
    • Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.
    Incentivized
    Read full review
    Pyze
    No answers on this topic
    ScreenShots

    Pyze Screenshots

    Screenshot of Intelligence Explorer

Pyze enables real time explorations across millions of users, combining different app specific attributes to create targeted engagement campaigns and personalization tags.Screenshot of Personalization Tags

Personalization tags can be assigned based on user behavior and used to personalize content and experience within the application.
The tags are made available in the application so that developers can individualize the experience for each user.Screenshot of Growth Automation
RETAIN

Retention campaigns can be defined to reactivate users that are dormant and custom messages can be sent according to different periods of dormancy.Screenshot of Periodic Trends

Key metrics can be compared across different time periods such as days, weeks or months to better understand the differential in behavior over the two time periods.Screenshot of Installs Categorizations by Network Reachability

Pyze provides breakdowns across key categorizations for each metric like installs, activations, usage, sessions, and retention. This screen shows installs breakdowns by the network reachability type.Screenshot of Retention

Pyze categorizes users across various retention levels for days, weeks and months. This screen shows d3 retained users by location.