Branch vs. Nielsen Marketing Mix Modeling

Branch

Nielsen Marketing Mix Modeling

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Branch	Score 8.6 out of 10	N/A	Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.	N/A
Nielsen Marketing Mix Modeling	Score 1.0 out of 10	N/A	Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.	N/A

Pricing

Branch

Nielsen Marketing Mix Modeling

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Branch	Nielsen Marketing Mix Modeling
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Optional

No setup fee

Additional Details

Our main platform is free to all. Some of the free products that most apps find useful are content sharing, custom onboarding, referrals and organic app search. We have specialized products (Journeys (Smart Banner), Deep Linked Email, Dynamic Ads and Data Integrations) which are typically priced by volume of a company.

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More Pricing Information

Community Pulse
	Branch	Nielsen Marketing Mix Modeling

Best Alternatives
	Branch	Nielsen Marketing Mix Modeling
Small Businesses	Firebase Crashlytics Score 9.6 out of 10	Firebase Score 8.4 out of 10
Medium-sized Companies	Firebase Crashlytics Score 9.6 out of 10	Firebase Score 8.4 out of 10
Enterprises	Firebase Crashlytics Score 9.6 out of 10	Piano Analytics Score 8.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Branch	Nielsen Marketing Mix Modeling
Likelihood to Recommend	8.9 (0 ratings)	1.0 (0 ratings)
Usability	10.0 (0 ratings)	- (0 ratings)
Support Rating	9.0 (0 ratings)	- (0 ratings)

User Testimonials
	Branch	Nielsen Marketing Mix Modeling
Likelihood to Recommend	Branch is the gold standard linking platform - other services like AppsFlyer or bit.ly aren't able to deliver the consistency Branch does. It is a developer platform as well, so your engineering team will be able to sink its teeth into many different use cases without worrying about how to "hack" it. I believe Branch can continue to become a simpler tool going forward, but the fact that it has a free tier and seeks to fit into YOUR tech stack makes it the easy choice Incentivized Jon Neseth Manager, Customer Experience Read full review	Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Pros	Branch Link's Desktop SMS is a very good feature, we use it on our landing page such as: https://acetutor.io/smsBoarding Branch Link's cross platform support for redirect is another powerful feature. We use it on our main website to redirect users to the correct App Store or Google Play to download our app: https://www.acetutor.io Incentivized Ben (Xiaojun) Li Cofounder Read full review	Access to FB impressions. TapAd device graph for stitching device ids to web cookies. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Cons	To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc). Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc. Incentivized Sam Lepak Head of Digital Marketing Read full review	Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion). Inflated clicks. No connectors to import cost from media partners. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Usability	It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this. Incentivized Verified User Anonymous Read full review	No answers on this topic
Support Rating	We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix. Incentivized Verified User Anonymous Read full review	No answers on this topic
Alternatives Considered	We used to use AppsFlyer but unfortunately, we found errors in their mobile app attribution reporting. Firebase on the other hand, is a basic tool that has a lot of features, but the features are not extremely robust - especially the attribution or funnel reporting. As a result we decided to give Branch and have been extremely pleased since. Incentivized Sam Lepak Head of Digital Marketing Read full review	VisualIQ is 1 of 2 partners only that have access to FB impressions. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Return on Investment	It's improved sale attribution, which allowed us to spend on more effective channels and decrease spends on less effective channels. It's saved marketing spends, which were actual fraud through affiliate networks, as we were able to prove the fraud from Branch and avoided paying out to that affiliate. Incentivized Verified User Anonymous Read full review	We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
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