Brafton Content Marketing Platform vs. Unsplash for Brands

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brafton Content Marketing Platform
Score 0.0 out of 10
Enterprise companies (1,001+ employees)
The Brafton Platform lets marketers plan, produce and measure the performance of their content marketing. The solution boasts 10,000 global enterprise users, who Brafton helps to overcome content marketing challenges daily with automated workflows, campaign and project tracking, an automated content calendar that anticipates when content will be completed, analysis, and reporting. Key features: Plan Campaigns Like Clockwork Produce Content…N/A
Unsplash for Brands
Score 7.2 out of 10
N/A
Unsplash is an online community hosted by the company of the same name in Montreal, featuring photos and images that are available free. Unsplash for Business is a solution that puts content in the hands of people and add context by sharing visuals with their audiences.N/A
Pricing
Brafton Content Marketing PlatformUnsplash for Brands
Editions & Modules
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Offerings
Pricing Offerings
Brafton Content Marketing PlatformUnsplash for Brands
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Brafton Content Marketing PlatformUnsplash for Brands
User Ratings
Brafton Content Marketing PlatformUnsplash for Brands
Likelihood to Recommend
-
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(0 ratings)
User Testimonials
Brafton Content Marketing PlatformUnsplash for Brands
Likelihood to Recommend
No answers on this topic
If someone is in a specific or super-niche industry, they may not find that Unsplash for Brands is a good option for them. I would say their site and their library of photographic images are a bit more general -- so if you need something stylized, it may not be the place for you.
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Pros
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  • Provides beautiful natural and in action photos
  • Provided royalty free imagery which is great for charities who have a budget or not budget for photography
  • Photos are more stylistic and creative than traditional stock sites like Adobe, iStock, Shutterstock
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Cons
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  • The layout and UX is not as friendly as many other similar platforms.
  • Search engine could be improved.
  • Bulk download would be wonderful.
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Likelihood to Renew
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I need to learn a little more about the product and its capabilities before I give a higher review. However, the availability of image trending is far superior to Getty or Getty Enterprise.
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Alternatives Considered
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There is one obvious major advantage to Pexels (and Unsplash really) in that the images are royalty-free. We can use them without fear of being sued afterward, and we don't even have to create an account, just download the image and it's ready to go. When it comes to Pexels' photos, you can photoshop words on them, but sometimes you don't want a photo designed for photoshopping, you just want a photo that's ready to use, such as Unsplash.
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Return on Investment
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  • Excellent for using photos for content creation, keeps things fresh yet still on brand for our program's needs
  • Ease of use, directly implemented in the program to directly find an image without needing to leave the site
  • Perfect since it's free!
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ScreenShots

Brafton Content Marketing Platform Screenshots

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