Bound vs. Piwik PRO

I think the customer service and relationship we have with Get Smart Content is great

Actually, it is a platform that I would recommend to analyze all the data and information. It allows us to optimize the entire journey of our clients. It is a flexible tool and has excellent data security, through Piwik we can keep track of all our commercial objectives, create reports and analyze all campaigns.

Incentivized

• Tracking/Data Analysis
• Unique experiences
• Reaching many demographics

• Being the owner of your own analytics data
• Tracking on session levels including personal data (with consent)
• Raw data export of the analytics data

• There are some additions we would like to see, such as a better experience in the Performance section. It'd be great if we could see an overall view of the metrics instead of having to drill down. We do a monthly KPI report which takes me a while to create due to the back and forth nature of comparing metrics within Get Smart Content. I also have to use Google Analytics to help with this.
• We had some issues with the tool not updating Eloqua contacts, but that has since been resolved. The process for discovering the cause of the problem was lengthy and frustrating.
• It would be great if you could see metrics of an A/B test within the campaign/rule, instead of having to go to the Performance section and find it. A small snapshot of info would be very helpful and it would allow us to compare and update the rule without leaving that page.

• Filtering: ip ranges, hostnames, regex. These are a few things that aren't possible like we are used to.
• Tag Manager: not all tags/triggers are possible yet to what we are used to.
• Are more progressive payment model: more little steps to buy a plan.
• Custom dimensions: they weren't available but are now. But they aren't that user friendly yet as I'm used to.

We had to contact the support several times in the beginning and they really took their time to explain the different functions in detail. So in terms of support I can definitely recommend Piwik PRO.

Incentivized

Get Smart Content is what we primarily use to serve up segmented content. The only other method or tool we've used to do so while leveraging our Demandbase variables is Optimizely. We selected Get Smart Content because they make the process of segmentation using Demandbase variables easy

Incentivized

I can sum it up quite easy: - GA isn't that privacy friendly, something we do require on our jobboard. - Matomo is a great program with some unique features compared to Piwik, but the lay-out is - in my eyes - more cluttered. Also the different type of database makes it a bit slower Besides these two I've also checked Plausible Analytics, which is a nice package but a bit to much bare bone for us right now. Especially on the part of custom dimensions

• Allows to set up automations for several different scenarios.
• Allows tracking links and the display of the stats/reporting.
• It has ability to duplicate campaigns, which saves me a lot of time.

Incentivized

• Piwik Pro comes pre-loaded with industry-leading capabilities and features.
• Piwik Pro has an easy-to-use interface because of its simple design.
• Piwik Pro reports are incredibly customizable, easy to use, and worthwhile.

Incentivized