BotStar vs. Terminus ABM Platform

This is a perfect tool to help you save time with repetitive tasks, enhance customer experience. As long as you use Facebook Page or Website, BotStar is suitable for developing your business or project. While it is possible to create chatbots that can speak more naturally, it will require some programming knowledge as well as time to develop.

I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.

• First of all, the design, as well as the ease of use, are definitely the biggest strengths of this platform. The drag and drop feature allows me to design the flow quite conveniently.
• Second, the step-by-step video, documented tutorials are simple and only took about 5-10 minutes.
• Third, BotStar created the feature which allows me to update CMS data automatically with CSV files.

• Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
• Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
• Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.

Incentivized

• BotStar updates regularly, but sometime it come with small bugs.
• Should consider update Smart delay feature.
• BotStar has lots of tools and integrations, so it would be great to have more documents or a place for people to share their ideas with those tools.

• They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
• I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
• For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.

Incentivized

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

Incentivized

Easy to use interface and price are the two factors that made me decide to use BotStar. Compared to other chatbot platform, there are a few features that are not available or as diverse, but seeing the platform is updated monthly makes me confident that I have made a wise choice.

It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization as your organization continues to mature through their ABM journey.

Incentivized

• Speed ​​up customer response on Facebook as well as Website, guaranteed under 10 minutes.
• Reduce repetitive employee workloads and prioritize more important things.

• It's EXTREMELY hard to assess total ROI with display advertising unless you're getting clicks on your ads. Even then you probably want additional tracking metrics such as Google Analytics, form fills, etc.
• Our sales guys like the engagement spike reports, which can be useful for prompting them to reach out to their contacts.

Incentivized