Bombora vs. UpLead

If they want to use the data within the Bombora environment and generate reports within the environment, I think you get some great insights into what a company is researching. When you try to download the data and build your own reports, it is not easy to do. The download part is easy, it is the data wrangling afterward that is tricky.

Incentivized

This is a highly recommended product. The
platform is compiled of all the good features to be a part of any organization
of any masses. The
account-based product marketing which is one of the best features in UpLead
which allows users to target the audience which is the best for the product and
help in increasing conversion. It provides data of different companies and
contacts with the picture, email addresses, and social media accounts.

Incentivized

• Makes it easy to find company’s with high intent around our services.
• Makes prospecting more effective by allowing us to focus on the right accounts.
• Allows us to spend our marketing dollars on the accounts that are most likely to convert.

Incentivized

• UpLead is the best lead database in terms of price per lead and provided the most accurate and valid emails.
• It constantly updates their list and adding new people, companies and removes bad leads. However, you need to very careful when you are filtering and sorting data, and any wrong selection can cause tons of garbage leads/ emails.
• It allows us to send the information directly to our CRM, saving me time and keeping us organized.
• We especially appreciate the real-time email verification feature of UpLead.

• Analytics Reports - could be more automated and user-friendly. Instead of selecting all of the intent topics, it would be great to be able to use the previously defined intent clusters.
• Industry categories - are very generic, making it difficult to identify the specific companies of interest.

Incentivized

• I would like to see an easier way to enter a contacts name to get immediate information
• I would like to see more access to comparable competitors to the company I am searching
• It would be great if UpLead would suggest targets based upon criteria I can load

I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.

Incentivized

The tool is robust, it's powerful, it's accurate, and it's extremely helpful and pivotal in my current banking sales role. I could not succeed without UpLead's accurate data and contact information. I'm thankful that such an incredible service exists at such a fair and reasonable price, thank you for the value that you provide your customers and thank you for making me a very successful salesman and wealthier man

Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.

i like their support bot.

Incentivized

There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.

Incentivized

Liked the implementation, however there is a still room for improvement for the support needed in overall implementation

Incentivized

Having a true understanding of WHERE the data comes from and how it is collected was a question no other intent data providers could give us a straight answer on. With Bombora, we know exactly where it comes from, how it's scored, and what our next step is to leverage the data.

Incentivized

These both software are the lead bases but both have differences, and UpLead is a better database than ZoomInfo. The major difference that I encountered while using ZoomInfo was that a lot of my emails bounced back. On the other hand, UpLead has real-time email verification. So, there was a high chance when using ZoomInfo that a large number of my emails were bounced back as the email ids were either fake or didn't even exist in the first place.

Need improvement in places such as visualisation & UX

Incentivized

• While ABM is always hard to specifically pinpoint a hard # against, I'd say that Bombora has been a big part of every marketing campaign, ad creation, go-to-market messaging towards x account, Refining Marketing & Sales intelligence from an ABM Function.

Incentivized

• We use the data to conduct highly targeted email campaigns, on average we're seeing open rates anywhere from 35% to 60% which is very good.
• We have been able to reduce our cost per lead (CPL) by 20% using UpLead.
• Using their intent data we can now actively market to warm leads.