BombBomb vs. Wistia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BombBomb
Score 8.0 out of 10
N/A
BombBomb in Colorado Springs offers a video messaging and marketing platform to accelerate and personalize sales processes. The video, which integrates with Gmail, Salesforce, and Outlook, provides open tracking and video response capabilities, reminder and notifications, reusable text for sales emails, and content library custom branded content for integration with emails.
$39
per month
Wistia
Score 9.8 out of 10
N/A
Wistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.
$0
up to 10 videos
Pricing
BombBombWistia
Editions & Modules
Essentials
$39.00
per month
Plus
$69.00
per month
Enterprise
Contact sales team
Free
$0
up to 10 videos
Plus
$24
per month
Pro Plan
$99
per month
Advanced Plan
$399
per month
Offerings
Pricing Offerings
BombBombWistia
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsDiscount available for annual billing.20% discount for annual pricing.
More Pricing Information
Community Pulse
BombBombWistia
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User Ratings
BombBombWistia
Likelihood to Recommend
8.0
(0 ratings)
9.9
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
9.0
(0 ratings)
10.0
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
9.0
(0 ratings)
10.0
(0 ratings)
Support Rating
9.7
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
Configurability
-
(0 ratings)
9.0
(0 ratings)
Ease of integration
9.0
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
BombBombWistia
Likelihood to Recommend
BombBomb has helped a lot in our Sales department. Our emails to prospective customers stand out and having the ability to make a personalized video to the person we're trying to establish a relationship with gives us that extra touch.
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It's so awesome to see my videos come up on Google Search. A click brings viewers right to my website!!! Incredibly powerful. If I were just posting on YouTube, visitors would end up there and then off to the next best cat video instead of taking action with me on my website.
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Pros
  • Upload your databases to BombBomb to send single email blasts or campaigns.
  • Upload your videos to BombBomb or use their software to record videos. Either way, the BombBomb system makes sending video emails easy!
  • The "Individual Plus" or any higher priced subscriptions to BombBomb software include forms and automation for lead generation and automation of campaigns.
  • The mobile app for iOS and Android is very useful for sending and responding to BombBomb emails!
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  • Wistia enables a lot of customization in the video player, making it personalized to your business.
  • The user experience is pretty intuitive and easy to use without too much training.
  • Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.
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Cons
  • We've found it's better with existing relationships than as an outbound campaign.
  • Deliverability - We serve markets that might be a little more strict with regards to deliverability.
  • Chrome extension - it was awful and took up so much of the inbox that we've uninstalled it completely.
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  • Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
  • Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
  • Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
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Likelihood to Renew
No answers on this topic
Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
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Usability
As said before, the usability is very straightforward and the customization options are good enough to get the job done. There is a mobile app to help with real-time engagement so that is useful too. They offer plenty of training and best practices to make sure you are getting the most out of BombBomb.
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I just love the interface and the way things are organized. You can find all of the various controls and have the ability to enable/disable each. You can also get to help quickly from any screen. The screens are not cluttered and have a good use of whitepace, without the need to page through controls or reload the screen.
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Reliability and Availability
No answers on this topic
After several years, we have not come across a situation for which Wistia was not available when needed.
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Performance
Overall it's very easy to use and the video emails stand out. Everything loads quickly and they make it easy to set up. It features CRM-like functionality to view opens, clicks, time watched, etc., but it doesn't port that info over to your existing CRM which is where some of the friction occurs. Still, it's amazing for what it does. I recommend giving it a try for our outreach.
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Couldn't be happier with the overall performance of the platform. Videos load fast, rarely have loading issues, look sclean and the styling and sizing doesn't have issues. The data comes in quickly and in real time. Also, on the administrative side, the videos seem to upload well without much issue. There's always issues uploading video, but we had way less upload issues with Wistia than with Vimeo.
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Support Rating
A few times over the years I have asked for features to be added to BombBomb and I am amazed at how fast they can implement. Zapier integration is a perfect example. They implemented the connection to Zapier within 30 days of my feature request. It took a much larger company, Keller Williams Realty over 10 years to implement the same request.
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We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
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Implementation Rating
No answers on this topic
We were in the process of changing our website so that took some time to get Wistia implemented in to our website.
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Alternatives Considered
The office has been using BombBomb for a long time and has a lot of templates built. It would take a significant amount of time to convert over for our mass emailing purposes. On an individual level, we enjoy the video messaging option as that is not offered in all mass emailing services.
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Wistia is in the process of making their livestreaming way better than the free alternative like YouTube and a well known competitor like gotomeeting. It's easy to add in cohosts, interact with chat members, add in polls and other features which can be a bit clunky on gotomeeting.
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Scalability
No answers on this topic
We use many platforms and Wistia has been a standout in terms of reliability and scaleability.
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Return on Investment
  • Overall, I think BombBomb has given us a positive ROI on our email marketing efforts. I don't have numbers to support that claim, but it's more affordable and better positioned for what we needed to do than many other tools out in the marketplace. If you need to differentiate your email, the video component is a great way to go.
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  • Doubled lead capture from lead magnet on website from one year to the next.
  • Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
  • Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
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ScreenShots

Wistia Screenshots

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