BombBomb in Colorado Springs offers a video messaging and marketing platform to accelerate and personalize sales processes. The video, which integrates with Gmail, Salesforce, and Outlook, provides open tracking and video response capabilities, reminder and notifications, reusable text for sales emails, and content library custom branded content for integration with emails.
$39
per month
Wipster
Score 8.1 out of 10
N/A
New Zealand based Wipster offers their video publishing and analytics platform that supports marketing teams with publishing data, view and engagement data, and detailed metadata, contained within an organized media asset library.
BombBomb has helped a lot in our Sales department. Our emails to prospective customers stand out and having the ability to make a personalized video to the person we're trying to establish a relationship with gives us that extra touch.
When a project reaches the point where an editor is ready for feedback, he or she uploads it to a Wipster folder. In this initial rough stage, it is typically only shared with the internal team for review. We want as many wrinkles ironed out as possible before the faculty gives their feedback -- again, they typically don’t have a lot of time to engage in a process requiring multiple revisions and versions of content. Once all parties are satisfied with the final product, we finalize and export. In general, I will leave content on Wipster for a couple of months in case we ever need to refer back to previous comments/feedback.
Upload your databases to BombBomb to send single email blasts or campaigns.
Upload your videos to BombBomb or use their software to record videos. Either way, the BombBomb system makes sending video emails easy!
The "Individual Plus" or any higher priced subscriptions to BombBomb software include forms and automation for lead generation and automation of campaigns.
The mobile app for iOS and Android is very useful for sending and responding to BombBomb emails!
Wipster was one of the first applications to allow for frame-by-frame video feedback. This provided a unique opportunity to make feedback far more intelligible than before. Before Wipster, we needed to reference phone calls, notes, emails, and messages, as well as communicate verbally with our project managers. A lot of information can get lost this way, but Wipster places the feedback directly with the video, which makes it super easy to understand what the client desires for their video to look like.
Wipster allows for a client to select a location on a frame where their feedback is referencing. It's fairly archaic, but it works. Client feedback sits next to the playback window so it's somewhat easy to reference what the client wants.
Wipster also allows for integration with editing software like Premiere Pro, which speeds up the editing process as well.
As said before, the usability is very straightforward and the customization options are good enough to get the job done. There is a mobile app to help with real-time engagement so that is useful too. They offer plenty of training and best practices to make sure you are getting the most out of BombBomb.
Overall it's very easy to use and the video emails stand out. Everything loads quickly and they make it easy to set up. It features CRM-like functionality to view opens, clicks, time watched, etc., but it doesn't port that info over to your existing CRM which is where some of the friction occurs. Still, it's amazing for what it does. I recommend giving it a try for our outreach.
A few times over the years I have asked for features to be added to BombBomb and I am amazed at how fast they can implement. Zapier integration is a perfect example. They implemented the connection to Zapier within 30 days of my feature request. It took a much larger company, Keller Williams Realty over 10 years to implement the same request.
While the technical issues we have encountered with Wipster have been very low in the time we've used the service, the few instances where we have needed assistance were met promptly and effectively by Wipster's Support Team. This support even extended all the way from the platform's founder, as I received help from him, which really impressed me.
The office has been using BombBomb for a long time and has a lot of templates built. It would take a significant amount of time to convert over for our mass emailing purposes. On an individual level, we enjoy the video messaging option as that is not offered in all mass emailing services.
After my experience with Wipster at my old job, when I started a business I knew I needed to look into alternatives. Despite the areas it failed, Wipster still made it easier to do my job. At this point, I've switched to Frame.io and it's hard to look elsewhere. Frame.io does everything Wipster does but heaps better. It's easier to use, easier to organize, cleaner interface, and accomplishes my goals at a reasonable cost to the business.
Overall, I think BombBomb has given us a positive ROI on our email marketing efforts. I don't have numbers to support that claim, but it's more affordable and better positioned for what we needed to do than many other tools out in the marketplace. If you need to differentiate your email, the video component is a great way to go.
