New Zealand based Wipster offers their video publishing and analytics platform that supports marketing teams with publishing data, view and engagement data, and detailed metadata, contained within an organized media asset library.
When a project reaches the point where an editor is ready for feedback, he or she uploads it to a Wipster folder. In this initial rough stage, it is typically only shared with the internal team for review. We want as many wrinkles ironed out as possible before the faculty gives their feedback -- again, they typically don’t have a lot of time to engage in a process requiring multiple revisions and versions of content. Once all parties are satisfied with the final product, we finalize and export. In general, I will leave content on Wipster for a couple of months in case we ever need to refer back to previous comments/feedback.
Wipster was one of the first applications to allow for frame-by-frame video feedback. This provided a unique opportunity to make feedback far more intelligible than before. Before Wipster, we needed to reference phone calls, notes, emails, and messages, as well as communicate verbally with our project managers. A lot of information can get lost this way, but Wipster places the feedback directly with the video, which makes it super easy to understand what the client desires for their video to look like.
Wipster allows for a client to select a location on a frame where their feedback is referencing. It's fairly archaic, but it works. Client feedback sits next to the playback window so it's somewhat easy to reference what the client wants.
Wipster also allows for integration with editing software like Premiere Pro, which speeds up the editing process as well.
While the technical issues we have encountered with Wipster have been very low in the time we've used the service, the few instances where we have needed assistance were met promptly and effectively by Wipster's Support Team. This support even extended all the way from the platform's founder, as I received help from him, which really impressed me.
After my experience with Wipster at my old job, when I started a business I knew I needed to look into alternatives. Despite the areas it failed, Wipster still made it easier to do my job. At this point, I've switched to Frame.io and it's hard to look elsewhere. Frame.io does everything Wipster does but heaps better. It's easier to use, easier to organize, cleaner interface, and accomplishes my goals at a reasonable cost to the business.
