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BlueOcean Brand Navigator vs. BrandVue by Savanta

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BlueOcean Brand Navigator

    Score9.1 out of 10
    N/ABrand Navigator, from BlueOcean, is an always-on brand intelligence platform that aims to provide an unbiased, real-world view of the relationship customers have with a brand and the actions that should be taken to build an agile, durable brand. BlueOcean operates in Brand Intelligence, providing CMOs and their teams the ability to quantify brand performance and access always-on, contextual insights that tear down data silos and build a holistic view of brand health. BlueOcean…N/A

    BrandVue

    Score3 out of 10
    N/AThe BrandVue tool, by Savanta headquartered in London, captures data across critical marketing and company performance and reputation topics: market intelligence, audience understanding, brand performance, marketing performance, customer acquisition, and customer retention.N/A
    Pricing
    BlueOcean Brand NavigatorBrandVue
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BlueOcean Brand NavigatorBrandVue
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    User Ratings
    BlueOcean Brand NavigatorBrandVue
    Likelihood to Recommend
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    BlueOcean Brand NavigatorBrandVue
    Likelihood to Recommend
    BlueOcean
    BlueOcean's Brand Navigator is a new online platform we're using to measure our overall brand health. It has real-time data and information relative to the competitive set we assign that provide faster insights then using surveys as snapshots in time. This is a supplemental tool that we are using for performance measurement to sit alongside MSIGHTS, Adobe Analytics, Marketo, and our internal SAP systems.
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    Savanta
    No answers on this topic
    Pros
    BlueOcean
    • curate robust competitive intelligence
    • leverage big data and AI for approachable reporting
    • track and optimize against marketing KPIs
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    Savanta
    No answers on this topic
    Cons
    BlueOcean
    • deeper analysis of creative
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    Savanta
    No answers on this topic
    Return on Investment
    BlueOcean
    • Filling a void for real-time Brand and Awareness measurement
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    Savanta
    No answers on this topic
    ScreenShots