BlueOcean Brand Navigator vs. ReviewTrackers

BlueOcean's Brand Navigator is a new online platform we're using to measure our overall brand health. It has real-time data and information relative to the competitive set we assign that provide faster insights then using surveys as snapshots in time. This is a supplemental tool that we are using for performance measurement to sit alongside MSIGHTS, Adobe Analytics, Marketo, and our internal SAP systems.

If you're on a tight budget, Review Trackers is a great choice. There are a lot of expensive solutions out there, but Review Trackers is very affordable, even for small businesses. Make sure that Review Trackers will pull reviews from sources specific to your industry. I'm in the automotive industry, so Review Trackers will pull reviews from Cars.com, Edmunds, and other auto specific review sites.

Incentivized

• curate robust competitive intelligence
• leverage big data and AI for approachable reporting
• track and optimize against marketing KPIs

• Ease of tracking - everything about a review is on a dashboard.
• Easy to respond - at the click of a link, we can respond immediately.
• Ease of Reporting - reviews are able to be filtered and reported.
• Reliability - we are able to see reviews come in at a timely manner.
• Informative - we can see where the reviews come from even when the same review is pasted on several directories.

Incentivized

• deeper analysis of creative

• Implementation was a bit of a pain. I personally had to do a good bit of work to ensure that all web properties were being tracked for each entity.
• Sentiment analysis is still in beta.
• Menu navigation doesn't always make sense.

Incentivized

No complaints. For a great price, we get exactly what we need out of it. Templates for review requests, as well as the ability to monitor the requests coming in and what our patients are saying about our services. It also gives the patients easy access to a direct link to review sites.

Incentivized

It was super easy to access the dashboard and view everything that was going on. I also love the review request template ... it's great at the end of the week starting to see reviews come in.

Incentivized

They are always there when I need them, and there has never been an issue with the support team. They are prompt with their responses and always very polite and eager to help me out. I also frequently have them asking me if there is anything additional they can do, which I greatly appreciate

Incentivized

LOVE REVIEW TRACKERS.

Incentivized

New Brand was a LOT more expensive and really didn't provide much more than what Review Trackers does. They did, however, have a "heatmap" that highlighted popular words used in reviews. That was helpful to see a snapshot of what types of things people are reviewing on our restaurants. They lost their contract with Yelp towards the end, but didn't offer us any sort of discount for no longer pulling Yelp reviews for us. That was the last straw. We get a ton of Yelp reviews, so having to find those ourselves while still paying top dollar for the platform was ridiculous

Incentivized

• Filling a void for real-time Brand and Awareness measurement

• ReviewTrackers has met each expectation we have set with ease. We've been able to maintain a more visible presence in the public review space, showing our past and potential guests we are engaged and take their feedback seriously.
• We are able to set goals for our properties to try and receive a higher score year over year for specific platforms and this wouldn't be possible without ReviewTrackers ability to have the entirety of each property's historical data.

Incentivized