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BlueOcean Brand Navigator vs. BrandMentions

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BlueOcean Brand Navigator

    Score9.1 out of 10
    N/ABrand Navigator, from BlueOcean, is an always-on brand intelligence platform that aims to provide an unbiased, real-world view of the relationship customers have with a brand and the actions that should be taken to build an agile, durable brand. BlueOcean operates in Brand Intelligence, providing CMOs and their teams the ability to quantify brand performance and access always-on, contextual insights that tear down data silos and build a holistic view of brand health. BlueOcean…N/A

    BrandMentions

    N/AN/ABrandMentions is a web and social listening tool that appeared on the market from a personal frustration: the incapacity of accurately monitoring brands and competitors. The vendor states there was no tool on the market that would send daily notifications about any brand or product as soon as someone was talking about them online. At least not all the mentions. BrandMentions aims to accomplish this.

    $396

    quarterly

    Pricing
    BlueOcean Brand NavigatorBrandMentions
    Editions & Modules
    No answers on this topic
    Starter
    $99
    per month (billed quarterly) 15 keywords
    Pro
    $299
    per month 30 keywords
    Expert
    $499
    per month 50 keywords
    Offerings
    Pricing Offerings
    BlueOcean Brand NavigatorBrandMentions
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discount available for annual billing.
    More Pricing Information
    User Ratings
    BlueOcean Brand NavigatorBrandMentions
    Likelihood to Recommend
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    BlueOcean Brand NavigatorBrandMentions
    Likelihood to Recommend
    BlueOcean
    BlueOcean's Brand Navigator is a new online platform we're using to measure our overall brand health. It has real-time data and information relative to the competitive set we assign that provide faster insights then using surveys as snapshots in time. This is a supplemental tool that we are using for performance measurement to sit alongside MSIGHTS, Adobe Analytics, Marketo, and our internal SAP systems.
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    BrandMentions
    No answers on this topic
    Pros
    BlueOcean
    • curate robust competitive intelligence
    • leverage big data and AI for approachable reporting
    • track and optimize against marketing KPIs
    Read full review
    BrandMentions
    No answers on this topic
    Cons
    BlueOcean
    • deeper analysis of creative
    Read full review
    BrandMentions
    No answers on this topic
    Return on Investment
    BlueOcean
    • Filling a void for real-time Brand and Awareness measurement
    Read full review
    BrandMentions
    No answers on this topic
    ScreenShots

    BrandMentions Screenshots

    Screenshot of BrandMentions KPIs & AnalyticsScreenshot of AI insights for all dataProduct screenshot