Bluecore vs. Wunderkind

If you have an e-commerce site with a large number of diverse products and a customer base made up of many different customer personas, then Bluecore is perfect. Our visitors are very unique, and we cannot market to each in with the same broad approach. Bluecore makes it possible to craft messaging that speaks to each as individuals.

Incentivized

BounceX is well suited if you want to boost list/customer base growth, but a tricky aspect of it for me is that I don't know the benefit smaller companies would get from BounceX to accelerate growth without having an existing customer base.

Incentivized

• Triggered emails
• Audience segmentation
• Integration with Facebook and Adwords

Incentivized

• Collect email addresses
• Identify visitors across device and channel
• Impact consumer behavior via email and browser push
• Reduce exit rate on site

Incentivized

• Embedded functionality for social media live preview
• Heat maps don't always show up
• More flexibility in navigation bar, can get uneven in proportion

Incentivized

• Flexibility with iterating versions of behavioral email sequences - currently running into some issues with emails being inflexible when we think we have room to grow
• Designing emails within brand standards
• Identifying new areas for intent nurturing and improvement without making a site seem too cluttered

Incentivized

Beware if you buy from them you are committed for a year. It is too expensive for the offering and they offer no solutions for you to manage the process/tool at a discounted rate. Will not renew my contract, that’s for sure.

Bluecore is much more modern than Bronto; it also provides deeper analysis and personalization aspects which enable us to really engage our subscribers. The personalization is the biggest advantage, showing us behavior and attributes. Plus, the functionality is much easier and quicker to work through and provides a much better user experience when needing to duplicate blocks or widgets

Incentivized

We haven’t had a chance to do a thorough analysis but believe BounceX had a greater ability to reach a larger audience of customers with email

Incentivized

• We've seen increased ROI through product personalization purchasing
• We've been able to individualize our campaigns based on highest category affinity
• We've seen engagement with our automated campaigns to help figure out exactly what blocks to include in these messages.

Incentivized

• Loss substantial amount in estimated revenue from Black Friday sale issues
• Loss substantial amount in brand equity due to Black Friday sale issues