TrustRadius

Bluecore

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bluecore
Score 8.2 out of 10
N/A
Following $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the rebrand: an ecommerce focused trigger marketing product that uses email to retarget vacillating or distracted customers and grow online sales. Essential to Bluecore is customer behavior, assimilated in an automated fashion across disparate sources. Once…N/A
Pricing
Bluecore
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Bluecore
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details—
More Pricing Information
Community Pulse
Bluecore
Best Alternatives
Bluecore
Small Businesses
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Score 8.6 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
All AlternativesView all alternatives
User Ratings
Bluecore
Likelihood to Recommend
8.2
(0 ratings)
User Testimonials
Bluecore
Likelihood to Recommend
If you have an e-commerce site with a large number of diverse products and a customer base made up of many different customer personas, then Bluecore is perfect. Our visitors are very unique, and we cannot market to each in with the same broad approach. Bluecore makes it possible to craft messaging that speaks to each as individuals.
Verified User
Anonymous
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Pros
  • Triggered emails
  • Audience segmentation
  • Integration with Facebook and Adwords
Verified User
Anonymous
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Cons
  • Embedded functionality for social media live preview
  • Heat maps don't always show up
  • More flexibility in navigation bar, can get uneven in proportion
Verified User
Anonymous
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Alternatives Considered
Bluecore is much more modern than Bronto; it also provides deeper analysis and personalization aspects which enable us to really engage our subscribers. The personalization is the biggest advantage, showing us behavior and attributes. Plus, the functionality is much easier and quicker to work through and provides a much better user experience when needing to duplicate blocks or widgets
Verified User
Anonymous
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Return on Investment
  • We've seen increased ROI through product personalization purchasing
  • We've been able to individualize our campaigns based on highest category affinity
  • We've seen engagement with our automated campaigns to help figure out exactly what blocks to include in these messages.
Verified User
Anonymous
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ScreenShots