BlueConic vs. Salesforce Data Cloud

BlueConic works well as a central customer database and for building detailed customer profiles. If you want to learn how customers are engaging with your brand and then act on that data, BlueConic is the perfect choice.

Incentivized

Being a mid sized organization, the costing is achievable, but can’t say for those of startups. So I believe not suitable for small scale organizations and very well suited for large data analytics companies to gain market. Also, the maintenance is slightly difficulty and support for the product is comparatively slower than other similar products.

• First Party Data Collection
• First Party Data Targeting
• First Party Data Analysis

Incentivized

• Analysing customer trends
• Detailing information to gain market
• Reporting and analytics
• Improved security
• Providing data analytical tools and less scope of error

• The software was a bit glitchy at times and the beta products were launched a little too prematurely. I didn't feel like it was tested thoroughly and caused headaches at times.
• Qualifying the product was and is still probably hard for them. They could easily be confused as testing software (which it works well for) but their go-to-market is personalization... which I don't believe is their strength. It's more like a "real-time Ecomm optimization".
• Their connections with other providers was left a little more desirable. Would love to have seen them have more connections into CRM that the 4-5 they offered.

Incentivized

• Very expensive
• Does not integrate with HubSpot (another CRM). We have tried many times and it does not seem to connect
• Sometimes the website will load very slow where other websites are much quicker

Incentivized

I think without a bit of training and knowledge it would be hard to walk right into a role or a task inside of BlueConic - it is kind of hard to comprehend everything that is available and all of the options. The language inside of BlueConic is also very different than other things in the industry, so it was hard to understand what it would line up with.

Incentivized

it is easy to use after you get the hang of it. If you have an internal team of developers you will be able to maximise the usage a lot better. I would recommend it to people who need to organise data in a more unified way but I can’t speak to it from an infrastructure perspective as I’m not from the infrastructure team

Incentivized

BlueConic is more lightweight and allows for more unique experiences at the same time. Again - this isn't meant to perfect the core UX of your site, but sit on top to deliver unique experiences to control offer management and close rates.

Incentivized

I like Salesforce Data Cloud because like mentioned before, it is easy to use, easy to generate reports, create workflows, keep track of customer data, sales data, house data, etc. You can also import excel sheets with customer data as well and it will create the fields for you which is nice

Incentivized

• Too early to tell. Will report back in a month. If all goes to plan though, massive. We hope subs make up the vast majority of revenues by 2020, which will be powered by BC.

Incentivized

• Salesforce Data Cloud has a positive impact on me as a realtor because it is easy to generate reports on customer data and see what is needed to be bumped to the next level. We have to earn a certain commission by the end of the year and it makes it easy to see how close you are
• It has a positive impact on keeping track of customers because it is nice to have it all in one place which is a nice time saver
• I like that you can even see customer info from other agents making it nice to compare and try and pass others
• Makes the customers journey smooth sailing because everything is in one place

Incentivized