BlueConic vs. Pretectum CMDM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BlueConic
Score 7.0 out of 10
N/A
BlueConic, the a pure-play customer data platform, designed to liberate companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. The vendor states over 300 companies use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer…N/A
Pretectum CMDM
Score 0.0 out of 10
N/A
The Pretectum CMDM for Customer Master Data Management is a SaaS offering for small to mid size organizations looking for centralised customer master data management, curation and syndication. The platform provides full data lifecycle management for customer master data with standard and custom schemas that auto generate data capture and maintain form entry. The data schemas provide data managers with complex and simple needs, the ability to make use of APIs as well as bulk data…N/A
Pricing
BlueConicPretectum CMDM
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BlueConicPretectum CMDM
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
BlueConicPretectum CMDM
Features
BlueConicPretectum CMDM
Tag Management
Comparison of Tag Management features of Product A and Product B
BlueConic
7.0
Ratings
17% below category average
Pretectum CMDM
-
Ratings
Tag library7.00 Ratings00 Ratings
Tag variable mapping7.00 Ratings00 Ratings
Ease of writing custom tags7.00 Ratings00 Ratings
Rules-driven tag execution7.00 Ratings00 Ratings
Tag performance monitoring7.00 Ratings00 Ratings
Page load times7.00 Ratings00 Ratings
Mobile app tagging7.00 Ratings00 Ratings
Library of JavaScript extensions7.00 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
BlueConic
7.0
Ratings
16% below category average
Pretectum CMDM
-
Ratings
Standard visitor segmentation7.00 Ratings00 Ratings
Behavioral visitor segmentation7.00 Ratings00 Ratings
Traffic allocation control7.00 Ratings00 Ratings
Website personalization7.00 Ratings00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
BlueConic
7.0
Ratings
19% below category average
Pretectum CMDM
-
Ratings
Account Scoring7.00 Ratings00 Ratings
Customer Data Governance7.00 Ratings00 Ratings
Data Connectors6.00 Ratings00 Ratings
Data Enhancement7.00 Ratings00 Ratings
Data Ingestion7.00 Ratings00 Ratings
Data Storage8.00 Ratings00 Ratings
Data Visibility7.00 Ratings00 Ratings
Event Data7.00 Ratings00 Ratings
Identity Resolution7.00 Ratings00 Ratings
User Ratings
BlueConicPretectum CMDM
Likelihood to Recommend
7.0
(0 ratings)
-
(0 ratings)
Usability
5.0
(0 ratings)
-
(0 ratings)
User Testimonials
BlueConicPretectum CMDM
Likelihood to Recommend
BlueConic works well as a central customer database and for building detailed customer profiles. If you want to learn how customers are engaging with your brand and then act on that data, BlueConic is the perfect choice.
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Pros
  • First Party Data Collection
  • First Party Data Targeting
  • First Party Data Analysis
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Cons
  • The software was a bit glitchy at times and the beta products were launched a little too prematurely. I didn't feel like it was tested thoroughly and caused headaches at times.
  • Qualifying the product was and is still probably hard for them. They could easily be confused as testing software (which it works well for) but their go-to-market is personalization... which I don't believe is their strength. It's more like a "real-time Ecomm optimization".
  • Their connections with other providers was left a little more desirable. Would love to have seen them have more connections into CRM that the 4-5 they offered.
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Usability
I think without a bit of training and knowledge it would be hard to walk right into a role or a task inside of BlueConic - it is kind of hard to comprehend everything that is available and all of the options. The language inside of BlueConic is also very different than other things in the industry, so it was hard to understand what it would line up with.
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Alternatives Considered
BlueConic is more lightweight and allows for more unique experiences at the same time. Again - this isn't meant to perfect the core UX of your site, but sit on top to deliver unique experiences to control offer management and close rates.
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Return on Investment
  • Too early to tell. Will report back in a month. If all goes to plan though, massive. We hope subs make up the vast majority of revenues by 2020, which will be powered by BC.
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ScreenShots

Pretectum CMDM Screenshots

Screenshot of Data schema configurationScreenshot of Data schema management