BlueConic vs. Hull CDP (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BlueConic
Score 7.0 out of 10
N/A
BlueConic, the a pure-play customer data platform, designed to liberate companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. The vendor states over 300 companies use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer…N/A
Hull CDP (discontinued)
Score 4.7 out of 10
Small Businesses (1-50 employees)
Hull CDP was a real-time rule and action engine that provided SaaS and Ecommerce businesses with more control over their customer data. Hull was acquired by MessageBird in April, 2021, and is no longer available.N/A
Pricing
BlueConicHull CDP (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BlueConicHull CDP (discontinued)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
BlueConicHull CDP (discontinued)
Features
BlueConicHull CDP (discontinued)
Tag Management
Comparison of Tag Management features of Product A and Product B
BlueConic
7.0
1 Ratings
17% below category average
Hull CDP (discontinued)
-
Ratings
Tag library7.01 Ratings00 Ratings
Tag variable mapping7.01 Ratings00 Ratings
Ease of writing custom tags7.01 Ratings00 Ratings
Rules-driven tag execution7.01 Ratings00 Ratings
Tag performance monitoring7.01 Ratings00 Ratings
Page load times7.01 Ratings00 Ratings
Mobile app tagging7.01 Ratings00 Ratings
Library of JavaScript extensions7.01 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
BlueConic
7.0
1 Ratings
16% below category average
Hull CDP (discontinued)
-
Ratings
Standard visitor segmentation7.01 Ratings00 Ratings
Behavioral visitor segmentation7.01 Ratings00 Ratings
Traffic allocation control7.01 Ratings00 Ratings
Website personalization7.01 Ratings00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
BlueConic
7.0
1 Ratings
19% below category average
Hull CDP (discontinued)
-
Ratings
Account Scoring7.01 Ratings00 Ratings
Customer Data Governance7.01 Ratings00 Ratings
Data Connectors6.01 Ratings00 Ratings
Data Enhancement7.01 Ratings00 Ratings
Data Ingestion7.01 Ratings00 Ratings
Data Storage8.01 Ratings00 Ratings
Data Visibility7.01 Ratings00 Ratings
Event Data7.01 Ratings00 Ratings
Identity Resolution7.01 Ratings00 Ratings
Best Alternatives
BlueConicHull CDP (discontinued)
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.8 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.8 out of 10
Medium-sized Companies
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.8 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.8 out of 10
Enterprises
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.8 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BlueConicHull CDP (discontinued)
Likelihood to Recommend
7.0
(4 ratings)
4.5
(3 ratings)
Usability
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
BlueConicHull CDP (discontinued)
Likelihood to Recommend
BlueConic
Where you are looking for agility and product placement - this is a great product. We were able to move $750k in product in a month due to the pure agility in offering more targetted discounts to users at the right moment. If you use the software correctly - this is like giving your core website experience steriods to offer users the right products at the right time. This shouldn't, however, replace comprehensive funnel testing. Think of it more like hyper offer-management service
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Discontinued Products
Hull is definitely the leading CDP for the small to mid-sized business in which the marketing team wants or needs to have a fair amount of autonomy from engineering, or when it's unrealistic or cost-prohibitive to use internal engineering resources to maintain the marketing database. It's also a great choice for companies who are trying to bring newer and smaller best-of-breed elements into place in their marketing--enabling you to sync customer data records to CTAs/ Chat scenarios/ Email Service Providers, or any type of 3rd party campaign tools. It's probably not the best fit for companies trying to stay in a larger Marketing Cloud Ecosystem, e.g. Adobe/ Oracle.
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Pros
BlueConic
  • BlueConic's technology and interface is second to none. They excel at taking potentially difficult tasks and making them easy for users to accomplish without having to stretch the platform's limits or reach out to customer support.
  • The way BlueConic integrates with websites almost seems like magic; by placing a single tag you're able to track almost everything and deploy website personalization.
  • BlueConic releases frequent updates to the platform, like new integrations to other platforms and different tools for tracking data.
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Discontinued Products
  • Slack integration - we revolve around slack as our central comm hub and having our customer information surfaceable is just gold.
  • Making back-end data easy to read and digest - there is a lot of data that gets generated by our customers and it's impossible to sift through without Hull consolidating that information for us.
  • Customer support - we have only had a couple issues in the many months using Hull and it's always been a quick resolution. They use Slack to support BTW which I love.
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Cons
BlueConic
  • They should have the ability to port data beyond O&O properties. This is likely more complex than I make it seem, but a deal w/ a DMP to be able to do so would likely solve the issue.
  • Could have some more "out of the box" APIs.
  • WOuld be great if they had in-house consultants that could come and help set-up best practices with your other existing partnerships (this would be a HUGE ask though; places like Salesforce charge thousands for such services).
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Discontinued Products
  • Needs a deduplication engine
  • Needs to be able to perform bulk and automated data cleansing (unified data is messy)
  • Needs to integrate with more tools
  • Needs to be able to be tailored to different use cases, such as a retail/ecommerce use case, with RFM metrics
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Usability
BlueConic
I think without a bit of training and knowledge it would be hard to walk right into a role or a task inside of BlueConic - it is kind of hard to comprehend everything that is available and all of the options. The language inside of BlueConic is also very different than other things in the industry, so it was hard to understand what it would line up with.
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Discontinued Products
No answers on this topic
Alternatives Considered
BlueConic
BlueConic is more lightweight and allows for more unique experiences at the same time. Again - this isn't meant to perfect the core UX of your site, but sit on top to deliver unique experiences to control offer management and close rates.
Read full review
Discontinued Products
We had initially identified Segment as a solution due to the number of integrations they supported. The problem is that with Segment we would have still had to build and maintain a database along with query tools. Overall Hull emerged as a better starting point for us
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Return on Investment
BlueConic
  • BlueConic has lead to a deeper understanding of how customers engage with our content
Read full review
Discontinued Products
  • Positive: No longer asking engineering for customer activity data
  • Positive: Allowing additional data integrations for where our customer activity data can be seen
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ScreenShots