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Bloomreach - The Agentic Platform for Personalization vs. Sugar Market

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bloomreach - The Agentic Platform for Personalization

    Score8.4 out of 10
    Mid-Size Companies (51-1,000 employees)
    Bloomreach is presented as an agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses can use Bloomreach to create experiences that drive growth and loyalty. Bloomreach states that they currently drive personalization for 1,400+…N/A

    Sugar Market

    Score2.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Salesfusion was acquired by SugarCRM May 2019.

    $750

    per month

    Pricing
    Bloomreach - The Agentic Platform for PersonalizationSugar Market
    Editions & Modules
    No answers on this topic
    Core
    $1,000
    Database size
    Offerings
    Pricing Offerings
    Bloomreach - The Agentic Platform for PersonalizationSugar Market
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredRequired
    Additional DetailsBloomreach pricing is quote-based. Bloomreach pricing is customized to the number of customers served, product catalog size, and the number of events executed – such as how many emails or SMS messages are sent.Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.
    More Pricing Information
    Community Pulse
    Bloomreach - The Agentic Platform for PersonalizationSugar Market
    Considered Both Products
    Bloomreach
    Chose Bloomreach - The Agentic Platform for Personalization
    Bloomreach Commerce Experience Cloud is a great tool if you're in the B2C business and has a lot of different functionality to target a bigger database.
    Incentivized
    SugarCRM
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    127 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    98 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    128 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    82 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    88 Answers
    No answers on this topic
    Features
    Bloomreach - The Agentic Platform for PersonalizationSugar Market
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Bloomreach - The Agentic Platform for Personalization and Sugar Market
    Feature
    Bloomreach - The Agentic Platform for Personalization
    7.9
    56 Ratings
    4% above category average
    Sugar Market
    4.4
    4 Ratings
    53% below category average
    WYSIWYG email editor8.651 Ratings3.03 Ratings
    Dynamic content7.852 Ratings5.03 Ratings
    Ability to test dynamic content7.951 Ratings4.02 Ratings
    Landing pages6.425 Ratings6.03 Ratings
    A/B testing7.954 Ratings4.03 Ratings
    Mobile optimization8.345 Ratings1.03 Ratings
    Email deliverability reporting7.755 Ratings7.04 Ratings
    List management8.044 Ratings4.04 Ratings
    Triggered drip sequences8.638 Ratings6.03 Ratings
    Lead Management
    Comparison of Lead Management features of Bloomreach - The Agentic Platform for Personalization and Sugar Market
    Feature
    Bloomreach - The Agentic Platform for Personalization
    8.3
    43 Ratings
    6% above category average
    Sugar Market
    5.3
    4 Ratings
    38% below category average
    Lead nurturing automation8.936 Ratings6.04 Ratings
    Lead scoring and grading8.337 Ratings4.04 Ratings
    Data quality management7.340 Ratings5.04 Ratings
    Automated sales alerts and tasks8.719 Ratings6.03 Ratings
    Campaign Management
    Comparison of Campaign Management features of Bloomreach - The Agentic Platform for Personalization and Sugar Market
    Feature
    Bloomreach - The Agentic Platform for Personalization
    8.1
    38 Ratings
    9% above category average
    Sugar Market
    6.5
    3 Ratings
    13% below category average
    Calendaring8.535 Ratings6.03 Ratings
    Event/webinar marketing7.627 Ratings7.02 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Bloomreach - The Agentic Platform for Personalization and Sugar Market
    Feature
    Bloomreach - The Agentic Platform for Personalization
    8.1
    33 Ratings
    7% above category average
    Sugar Market
    8.2
    1 Ratings
    9% above category average
    Social sharing and campaigns7.828 Ratings8.21 Ratings
    Social profile integration8.320 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Bloomreach - The Agentic Platform for Personalization and Sugar Market
    Feature
    Bloomreach - The Agentic Platform for Personalization
    7.5
    56 Ratings
    3% above category average
    Sugar Market
    2.3
    4 Ratings
    104% below category average
    Dashboards7.356 Ratings5.04 Ratings
    Standard reports7.153 Ratings1.04 Ratings
    Custom reports8.053 Ratings1.04 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Bloomreach - The Agentic Platform for Personalization and Sugar Market
    Feature
    Bloomreach - The Agentic Platform for Personalization
    8.1
    84 Ratings
    8% above category average
    Sugar Market
    4.8
    4 Ratings
    43% below category average
    API7.879 Ratings5.02 Ratings
    Role-based workflow & approvals8.340 Ratings6.02 Ratings
    Customizability7.847 Ratings3.02 Ratings
    Integration with Salesforce.com7.26 Ratings9.22 Ratings
    Integration with Microsoft Dynamics CRM8.05 Ratings1.01 Ratings
    Integration with SugarCRM8.14 Ratings00 Ratings
    Third-party software integrations8.428 Ratings00 Ratings
    User Ratings
    Bloomreach - The Agentic Platform for PersonalizationSugar Market
    Likelihood to Recommend
    9.8
    (147 ratings)
    3.0
    (7 ratings)
    Likelihood to Renew
    9.1
    (8 ratings)
    10.0
    (3 ratings)
    Usability
    8.6
    (54 ratings)
    -
    (0 ratings)
    Availability
    8.1
    (15 ratings)
    -
    (0 ratings)
    Performance
    7.4
    (14 ratings)
    -
    (0 ratings)
    Bloomreach Customer Support
    8.0
    (17 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (110 ratings)
    8.2
    (1 ratings)
    In-Person Training
    8.4
    (2 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.2
    (4 ratings)
    -
    (0 ratings)
    Configurability
    8.6
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.8
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.2
    (15 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.9
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Bloomreach - The Agentic Platform for PersonalizationSugar Market
    Likelihood to Recommend
    Bloomreach
    Perfect for onboarding, retention, win-back, and VIP nurture campaigns where customer behavior and timing matter. Excellent when you need to react instantly to customer actions across channels.


    Example: A shopper abandons their cart and immediately receives a push notification followed by an email with the exact items they left behind.
    Incentivized
    Read full review
    SugarCRM
    Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
    Incentivized
    Read full review
    Pros
    Bloomreach
    • The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
    • The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
    • The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.
    Incentivized
    Read full review
    SugarCRM
    • It was easy to navigate.
    • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
    • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
    Incentivized
    Read full review
    Cons
    Bloomreach
    • While Importing the offline data, sometimes the auto detection is failed to detect the csv file
    • While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
    • it would be great if we receive email for successfully finished imports too
    Incentivized
    Read full review
    SugarCRM
    • The user interface is somewhat cumbersome and not intuitive at times.
    • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
    • Custom reporting is complicated to set up.
    Incentivized
    Read full review
    Likelihood to Renew
    Bloomreach
    We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.
    Incentivized
    Read full review
    SugarCRM
    We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
    Read full review
    Usability
    Bloomreach
    In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
    Incentivized
    Read full review
    SugarCRM
    No answers on this topic
    Reliability and Availability
    Bloomreach
    It has always been available with great response times. Honestly in almost 5 years there was like one outage and I have to admit that it was solved so quick that I don't even know if it's fair to even call it that. Bloomreach is extremely reliable, can't fault it.
    Incentivized
    Read full review
    SugarCRM
    No answers on this topic
    Performance
    Bloomreach
    ten out of ten, Bloomreach has revolutionised our marketing capabilities. It has allowed us to get real time data insights from our customers, and then put these into action. Previously it would be a very time consuming and slow process for us to get any sort of campaign out but not anymore, this has lead to increased conversions and revenue
    Incentivized
    Read full review
    SugarCRM
    No answers on this topic
    Support Rating
    Bloomreach
    I have given this rating as i feel the team is very responsive and helpful whenever issues arise. Bloomreach - The Agentic Platform for Personalization provides clear guidance and practical solutions which make it easier to get campaigns live quickly. They also share the best practices and recommendations that help us make the most of the platform.
    Incentivized
    Read full review
    SugarCRM
    The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
    Incentivized
    Read full review
    In-Person Training
    Bloomreach
    The team was really helpful in explaining
    Incentivized
    Read full review
    SugarCRM
    No answers on this topic
    Online Training
    Bloomreach
    It gives clear overview in each and every concepts
    Incentivized
    Read full review
    SugarCRM
    No answers on this topic
    Implementation Rating
    Bloomreach
    None it went smoothly
    Incentivized
    Read full review
    SugarCRM
    No answers on this topic
    Alternatives Considered
    Bloomreach
    Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.
    Incentivized
    Read full review
    SugarCRM
    I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
    Read full review
    Scalability
    Bloomreach
    there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
    Incentivized
    Read full review
    SugarCRM
    No answers on this topic
    Return on Investment
    Bloomreach
    • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
    • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
    • Knowing the customer allows improved communication and personalize our recommendations.
    • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
    • The most effective tool out there when ROI is in question.
    Read full review
    SugarCRM
    • Increased employee efficiency
    • Better customer service
    • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
    Read full review
    ScreenShots

    Bloomreach - The Agentic Platform for Personalization Screenshots

    Screenshot of funnels that simplify targeting.Screenshot of retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of web layers with A/B testingScreenshot of the drag and drop campaign editorScreenshot of the WYSIWYG Email editor & Fully customisable Email templatesScreenshot of the CRM with 360° customer behaviour history