Birdeye vs. Whitespark Local Rank Tracker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Birdeye
Score 8.0 out of 10
N/A
Birdeye is a reputation management and digital customer experience platform for local brands and multi-location businesses. Birdeye’s AI-powered platform is used by brands to engage with customers, drive loyalty, and excel in local markets.
$299
per month
Whitespark Local Rank Tracker
Score 7.8 out of 10
N/A
Track Local SEO Success With Local Rank Tracker The Local Rank Tracker helps companies monitor their performance in search engines and discover new opportunities for improving online visibility. Users can discover where a business dominates in local search results, and track its top competitors to make informed decisions. The vendor states agencies, SMBs, and multi-location businesses use Whitespark's Local Rank Tracker to gain critical insights into their online…
$25
per month
Pricing
BirdeyeWhitespark Local Rank Tracker
Editions & Modules
Standard
$299.00
per month
Professional
$399.00
per month
Premium
Custom Pricing
Small Business
$25
per month
Specialist
$50
per month
Agency
$100
per month
Enterprise
$200
per month
Offerings
Pricing Offerings
BirdeyeWhitespark Local Rank Tracker
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe pricing table above is based on tracking daily rakings, however, users also have the option to track rankings weekly. Small Business $17 per month Specialist $35 per month Agency $70 per month Enterprise $140 per month
More Pricing Information
Community Pulse
BirdeyeWhitespark Local Rank Tracker
Best Alternatives
BirdeyeWhitespark Local Rank Tracker
Small Businesses
Yext
Yext
Score 8.9 out of 10
Google Business Profile
Google Business Profile
Score 8.6 out of 10
Medium-sized Companies
Yext
Yext
Score 8.9 out of 10
Google Business Profile
Google Business Profile
Score 8.6 out of 10
Enterprises
Yext
Yext
Score 8.9 out of 10

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User Ratings
BirdeyeWhitespark Local Rank Tracker
Likelihood to Recommend
7.2
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
8.4
(0 ratings)
-
(0 ratings)
Usability
9.4
(0 ratings)
-
(0 ratings)
Support Rating
7.5
(0 ratings)
-
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
BirdeyeWhitespark Local Rank Tracker
Likelihood to Recommend
For businesses that have customers or clients or patients with several different locations, Birdeye is essential to help with the reviews and messages received through Google and other platforms. For businesses with only 1 single location, Birdeye could still be useful but wouldn't be as essential as it would be for other businesses.
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They are a time saver for any agency looking to understand the impact of their local and organic SEO.
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Pros
  • Their customer service is always very helpful and ready to give you the personal attention that you require.
  • They connect many different sources and funnel them straight to you so you can easily capitalize on multiple platforms and information streams.
  • They are constantly innovating and improving their systems with real-time feedback from their customers.
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  • Finds listings on directories
  • Finds press releases that mention brands or business names
  • Helps find bad data
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Cons
  • The sentiment feature is just okay. It requires custom adjustments and time to understand where it is working well and where it is not in order to get the most out of it, while other features require very little user input.
  • Social listening needs work. I often receive notifications for unrelated terms because of their similarity in spelling to my organization's name, so I don't use this feature.
  • Birdeye could have more built-in features to create digital content from the reviews.
  • Birdeye could also have additional reputation tools to strengthen GMB listings and to combat negative press. Review listings and rich snippets in search are great, but having a tool that measures and helps to improve overall brand health/search results would be amazing. My CEO isn’t looking at what is going right. He looks at what is going wrong. We may have thousands of positive reviews on Google, but the bad article with false information is still showing up on page one of search results. That makes for an unhappy CEO.
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  • It would be nice to see a geo-grid of ranking around a location
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Likelihood to Renew
I think it is a good tool overall, there are some hiccups but what program doesn't have them. I think we should be notified of more things, specifically broken integrations. There have been instances where I don't notice for MONTHS a client it's having requests sent out because they are organically still getting reviews.
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No answers on this topic
Usability
The easiest program I've ever used in the medical field. Just one click to send a review and easy data entry to add customer into the system. The Birdeye program is actually fun to use and no prior skill is necessary!
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No answers on this topic
Support Rating
The customer support is usually very fast in getting someone connected with you to figure out a solution. Sometimes the communication following up on how they did can be a little much, but they are just practicing what they preach and doing what they know best. People are usually very friendly and knowledgable also.
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No answers on this topic
Implementation Rating
Let Birdeye do what they do
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No answers on this topic
Alternatives Considered
Our choice of reputation management platform came down to two contenders, Birdeye and Listen360. Ultimately we chose Birdeye because of their ethical review gathering process. Listen360 had review-gating built in as part of their process, which is against Google's terms of service. We wanted to be very careful to gather reviews in an ethical way, and Birdeye was better for our needs.
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The visuals on Whitespark Local Rank Tracker are compelling
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Return on Investment
  • One stop shop for Reviews are great, it saves marketing department time and money on if they were all separate.
  • I'm not sure about the surveys yet due to integration.
  • Listings is very easy to use with updating this saved us money compared to competitors.
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  • Has allowed us to more effectively update business information to prefect organic traffic loss during name or address changes.
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ScreenShots

Birdeye Screenshots

Screenshot of Birdeye’s local business listing management tool, used to show up everywhere customers search for improved SEO and a better rank.Screenshot of a visualization of the customer experience. This helps to understand the performance of every customer interaction and touch point with actionable reports.Screenshot of Birdeye Insights AI, part of the BirdAI platform, which uses generative AI to analyze reviews, surveys, and listings data, providing actionable recommendations for business growth.Screenshot of Birdeye’s AI-powered review generation, management, and reporting platform.Screenshot of Birdeye Social, which is designed from the ground up for multi-location businesses. Generate social posts, monitor engagement, and track performance from a single dashboard.

Whitespark Local Rank Tracker Screenshots

Screenshot of Rankings Campaign Overview - View your rankings across the different result types (Google Pack, Google Local Finder, Google Organic, etc) and see your aggregate rankings for the selected period.  This area provides you with insights on your ranking distribution, calculates your visibility score, and keyword progress.Screenshot of Ranking Results Table - This area provides a break down of your campaign.  Here you'll see what keywords are ranking and for which location, and the matched URL or phone number to that result.Screenshot of Filters -Segment your ranking data by specific keywords or keyword groups, location, URL or phone number.Screenshot of Competitor Comparison - See how you stack up against your top competitors. Use this data to identify areas of improvement for your business and outrank the competition.Screenshot of Keyword Comparison - Review keyword progress over time for your top most important keyword terms.Screenshot of Campaign Setup - Here's where all the finer details go. Tracking locations are setup individually based on Zip/Postal Code or geo-coordinates.