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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bing Webmaster Tools

    Score8.8 out of 10
    N/ABing Webmaster Tools is a search engine optimization software solution offered by Microsoft.N/A

    Google Trends

    Score7.2 out of 10
    N/AGoogle Trends is a search engine optimization software solution offered by .N/A
    Pricing
    Bing Webmaster ToolsGoogle Trends
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Bing Webmaster ToolsGoogle Trends
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Bing Webmaster ToolsGoogle Trends
    Considered Both Products
    Microsoft
    No answer on this topic
    Google
    Chose Google Trends
    Google trends is a unique free trends tool that is great for quick data visualizations and geo breakouts.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    91%
    Would buy again
    10 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    11 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    80%
    Lived up to sales and marketing promises
    4 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    8 Answers
    Features
    Bing Webmaster ToolsGoogle Trends
    SEO
    Comparison of SEO features of Bing Webmaster Tools and Google Trends
    Feature
    Bing Webmaster Tools
    8.9
    7 Ratings
    14% above category average
    Google Trends
    8.4
    33 Ratings
    8% above category average
    Keyword analysis10.07 Ratings10.031 Ratings
    Backlink management5.07 Ratings4.67 Ratings
    SERP ranking tracking9.07 Ratings10.012 Ratings
    Page grader9.06 Ratings10.08 Ratings
    Competitive analysis10.06 Ratings9.019 Ratings
    Site audit / diagnostics10.07 Ratings7.07 Ratings
    Site recommendations9.06 Ratings10.08 Ratings
    Task management8.93 Ratings6.24 Ratings
    SEO Channels
    Comparison of SEO Channels features of Bing Webmaster Tools and Google Trends
    Feature
    Bing Webmaster Tools
    8.0
    7 Ratings
    5% above category average
    Google Trends
    10.0
    23 Ratings
    27% above category average
    Local SEO10.05 Ratings10.020 Ratings
    Social SEO4.13 Ratings10.014 Ratings
    Mobile SEO7.86 Ratings10.015 Ratings
    Global SEO10.07 Ratings10.023 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Bing Webmaster Tools and Google Trends
    Feature
    Bing Webmaster Tools
    10.0
    6 Ratings
    17% above category average
    Google Trends
    3.7
    10 Ratings
    78% below category average
    Multi-domain support10.06 Ratings5.84 Ratings
    Integration with web analytics tools10.05 Ratings1.610 Ratings
    Best Alternatives
    Bing Webmaster ToolsGoogle Trends
    Small Businesses
    Nozzle
    Score10 out of 10
    Nozzle
    Score10 out of 10
    Medium-sized Companies
    Advanced Web Ranking
    Score8.2 out of 10
    Advanced Web Ranking
    Score8.2 out of 10
    Enterprises
    Google Search Console
    Score9 out of 10
    Google Search Console
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Bing Webmaster ToolsGoogle Trends
    Likelihood to Recommend
    10.0
    (7 ratings)
    10.0
    (33 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    6.4
    (6 ratings)
    User Testimonials
    Bing Webmaster ToolsGoogle Trends
    Likelihood to Recommend
    Microsoft
    I always make sure that we are actively using Bing and Google. There is a tradeoff in your time when you use more tools, but there's also benefit in multiple perspectives. And don't forget that Bing is a very viable search engine that receives 500 million search queries each month. You may find that your business benefits from a relatively small amount of attention paid to Bing because search ranking there is easier (not easy, easier).
    Incentivized
    Read full review
    Google
    Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
    Incentivized
    Read full review
    Pros
    Microsoft
    • Clarity. Bing Webmaster Tools is well-designed and easy to navigate, even for beginners.
    • Keyword rankings. Gives more visibility than Google Search Console into how your website ranks for specific keywords.
    • In-program SEO editing. Allows you to submit URLs, disavow links, block URLs, control BingBot's crawl, and more.
    Incentivized
    Read full review
    Google
    • Google Trends shows me geographic locations where a particular topic may be useful for advertising.
    • Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know.
    • Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for.
    • Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media.
    Incentivized
    Read full review
    Cons
    Microsoft
    • The user-interface isn't as friendly or appealing as Google's - very bland overall.
    • The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level.
    Incentivized
    Read full review
    Google
    • Top charts: would be nice to include top charts for the current month.
    • Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts.
    • More images: would be interesting to see trending image searches.
    Incentivized
    Read full review
    Usability
    Microsoft
    Very usable overall, quick to find information and conduct analysis for example of how a price of content is performing on Bing search. User interface is a bit clunky at times but easy enough once you get used to it.
    Incentivized
    Read full review
    Google
    Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
    Incentivized
    Read full review
    Support Rating
    Microsoft
    No answers on this topic
    Google
    I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
    Incentivized
    Read full review
    Alternatives Considered
    Microsoft
    I think that Bing does a good job of being a competitive product in a space that has very basic and insanely complex products. While Bing isn't pretty, it gets the job done and also gets you the right tools in a simple and straight forward backend UI. The ability to place Bing ads, track SEO and see how your site is performing, all from one backend interface is awesome!
    Incentivized
    Read full review
    Google
    Overall I think that Ahrefs is a better product when it comes to really drilling down and getting all the data that you need in order to understand a given behavior or problem. Ahrefs is much more powerful in its feature set but does not have the same level of overall data/visual data representation that Google Trends does.
    Incentivized
    Read full review
    Return on Investment
    Microsoft
    • Not really an ROI product but the ability to do more tasks than google is something that can be used as added value for clients
    • Having another search engine to do reporting on helps increase hours and client spend
    • some issues flagged in bing but not seen in google can be fixed once shown in BWT
    Incentivized
    Read full review
    Google
    • Google Trends has shown me when a keyword is no longer working for my website so that I can adjust the content accordingly.
    • It shows me seasonal differences so I can adjust my PPC budgets to be on pace with the trends.
    Incentivized
    Read full review
    ScreenShots