BenchmarkONE vs. Salesforce Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BenchmarkONE
Score 3.3 out of 10
Small Businesses (1-50 employees)
BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
$0
per month
Salesforce Sales Cloud
Score 8.7 out of 10
N/A
Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell efficiently. Salesforce Sales Cloud is used for, and supports: Buyer Engagement Sales Engagement Enablement Sales AI Sales Analytics Team…
$25
per month per user
Pricing
BenchmarkONESalesforce Sales Cloud
Editions & Modules
Lite
$0
per month
Pro
$0
Agencies
Special Pricing for Qualifying Agencies
Starter
$25.00
per month per user
Professional
$80.00
per month per user
Enterprise
$165.00
per month per user
Unlimited
$330.00
per month per user
Agentforce 1 Sales
$550
per month per user
Offerings
Pricing Offerings
BenchmarkONESalesforce Sales Cloud
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
BenchmarkONESalesforce Sales Cloud
Features
BenchmarkONESalesforce Sales Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
BenchmarkONE
5.2
Ratings
35% below category average
Salesforce Sales Cloud
-
Ratings
WYSIWYG email editor5.10 Ratings00 Ratings
Dynamic content4.20 Ratings00 Ratings
Ability to test dynamic content4.10 Ratings00 Ratings
Landing pages4.00 Ratings00 Ratings
A/B testing8.90 Ratings00 Ratings
Mobile optimization8.90 Ratings00 Ratings
Email deliverability reporting3.30 Ratings00 Ratings
List management4.30 Ratings00 Ratings
Triggered drip sequences4.30 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
BenchmarkONE
4.0
Ratings
51% below category average
Salesforce Sales Cloud
-
Ratings
Lead nurturing automation3.20 Ratings00 Ratings
Lead scoring and grading4.30 Ratings00 Ratings
Data quality management4.30 Ratings00 Ratings
Automated sales alerts and tasks4.30 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
BenchmarkONE
7.5
Ratings
8% below category average
Salesforce Sales Cloud
-
Ratings
Calendaring7.90 Ratings00 Ratings
Event/webinar marketing7.10 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
BenchmarkONE
3.9
Ratings
52% below category average
Salesforce Sales Cloud
-
Ratings
Social sharing and campaigns6.40 Ratings00 Ratings
Social profile integration1.40 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BenchmarkONE
3.7
Ratings
59% below category average
Salesforce Sales Cloud
-
Ratings
Dashboards3.30 Ratings00 Ratings
Standard reports1.00 Ratings00 Ratings
Custom reports6.80 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
BenchmarkONE
5.5
Ratings
14% below category average
Salesforce Sales Cloud
-
Ratings
API2.00 Ratings00 Ratings
Role-based workflow & approvals8.00 Ratings00 Ratings
Customizability2.60 Ratings00 Ratings
Integration with Salesforce.com6.70 Ratings00 Ratings
Integration with Microsoft Dynamics CRM6.90 Ratings00 Ratings
Integration with SugarCRM6.90 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
BenchmarkONE
-
Ratings
Salesforce Sales Cloud
8.3
Ratings
7% above category average
Customer data management / contact management00 Ratings9.20 Ratings
Workflow management00 Ratings8.30 Ratings
Territory management00 Ratings7.70 Ratings
Opportunity management00 Ratings8.70 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.60 Ratings
Contract management00 Ratings7.90 Ratings
Quote & order management00 Ratings7.70 Ratings
Interaction tracking00 Ratings8.80 Ratings
Channel / partner relationship management00 Ratings8.10 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
BenchmarkONE
-
Ratings
Salesforce Sales Cloud
7.9
Ratings
5% above category average
Case management00 Ratings8.30 Ratings
Call center management00 Ratings7.80 Ratings
Help desk management00 Ratings7.50 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
BenchmarkONE
-
Ratings
Salesforce Sales Cloud
8.4
Ratings
10% above category average
Lead management00 Ratings8.50 Ratings
Email marketing00 Ratings8.20 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
BenchmarkONE
-
Ratings
Salesforce Sales Cloud
8.3
Ratings
9% above category average
Task management00 Ratings8.80 Ratings
Billing and invoicing management00 Ratings7.70 Ratings
Reporting00 Ratings8.60 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
BenchmarkONE
-
Ratings
Salesforce Sales Cloud
8.3
Ratings
9% above category average
Forecasting00 Ratings8.10 Ratings
Pipeline visualization00 Ratings8.10 Ratings
Customizable reports00 Ratings8.80 Ratings
Customization
Comparison of Customization features of Product A and Product B
BenchmarkONE
-
Ratings
Salesforce Sales Cloud
8.7
Ratings
15% above category average
Custom fields00 Ratings9.00 Ratings
Custom objects00 Ratings8.90 Ratings
Scripting environment00 Ratings8.30 Ratings
API for custom integration00 Ratings8.60 Ratings
Security
Comparison of Security features of Product A and Product B
BenchmarkONE
-
Ratings
Salesforce Sales Cloud
8.9
Ratings
7% above category average
Single sign-on capability00 Ratings8.90 Ratings
Role-based user permissions00 Ratings8.80 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
BenchmarkONE
-
Ratings
Salesforce Sales Cloud
8.8
Ratings
18% above category average
Social data00 Ratings8.90 Ratings
Social engagement00 Ratings8.70 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
BenchmarkONE
-
Ratings
Salesforce Sales Cloud
8.2
Ratings
11% above category average
Marketing automation00 Ratings8.40 Ratings
Compensation management00 Ratings8.00 Ratings
Platform
Comparison of Platform features of Product A and Product B
BenchmarkONE
-
Ratings
Salesforce Sales Cloud
7.8
Ratings
6% above category average
Mobile access00 Ratings7.80 Ratings
Best Alternatives
BenchmarkONESalesforce Sales Cloud
Small Businesses
LocaliQ
LocaliQ
Score 9.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BenchmarkONESalesforce Sales Cloud
Likelihood to Recommend
3.0
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
8.7
(0 ratings)
10.0
(0 ratings)
Usability
8.2
(0 ratings)
9.4
(0 ratings)
Availability
8.5
(0 ratings)
9.8
(0 ratings)
Performance
6.4
(0 ratings)
9.0
(0 ratings)
Support Rating
9.1
(0 ratings)
8.9
(0 ratings)
In-Person Training
-
(0 ratings)
7.9
(0 ratings)
Online Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
8.2
(0 ratings)
2.4
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
8.1
(0 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
8.7
(0 ratings)
User Testimonials
BenchmarkONESalesforce Sales Cloud
Likelihood to Recommend
Both small and large companies alike can utilize it. The simplicity is great and automation is a real winner. It is most appropriate in scenarios where you already have a contact list or an established plan to get emails from contacts. A potential customer should simply talk about their current challenges and let Hatchbuck explain how their product would provide a solution.
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Salesforce Sales Cloud is great for tracking your dealer (reseller) information, customer information, order information, and generating reports. You would want to use Salesforce as a smaller business because it is easy to use and keeps track of everything. You can also click on the reports tab and quickly generate different reports or save them as an Excel file to share with your team. You can set those reports with desired features and change them to fit your needs. I would say SF is not the best if you are going to send lots of marketing emails, etc, because it is not as visually friendly as HubSpot, for example.
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Pros
  • Email marketing. Their WYSIWYG email editor has a lot of options for customization, but also offers templates if you're not great with code or you're in a hurry.
  • Keeping contacts organized. There are tons of ways to categorize contacts - using tags, labels, and other data.
  • Automated contact "points." You can set up automations to add or subtract points from contacts based on their behavior (site visits, social media visits, clicks, etc.) to gauge how warm/cold your leads are.
  • Customer service. Their team is really stellar and they really care about their clients!
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  • Logging notes: SF makes it easy to log notes in the timeline or static notes that live in an easy-to-see spot for longevity.
  • Logging activities: It's easy to post a call, text, email, etc.
  • API data: Once connected, SF is critical to automation, such as website activity, login activity, pages visited, etc., which saves the Customer Success side time in understanding account activity.
  • Custom fields: you can add custom fields to really personalize your experience. We use quite a few and it's brilliant.
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Cons
  • It'd be great if the tool had landing pages and calls to action. It would eliminate the need for multiple tools and streamline the efforts and results.
  • Form design could be better. Although there can be custom coded, the default options are pretty basic.
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  • I'd like to see a global roll up, but individual customized versions by team
  • Consolidate! Agreements are often found under attachments, contracts, confidential information, cases, and a couple of more places
  • Statuses: Make the status, owner, and last touch date/time easier to find
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Likelihood to Renew
It has just about everything I want and then some. What I want but they don't have - calendar and e-mail integration, social media integration, and a mobile app, I believe are all in the works for a future release.
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There are days when I wish we hadn't switched, but I know that if we put in the time, we will get to where we want to be with the software and that it has many more capabilities than anything else we looked at. However, the amount of time and onboarding we need to do is also far greater than we realized/were told when we originally bought the product. They told us we should hire onboarding support, but at the end, after we had already reached our budget maximum for this, so it's been slower than we had hoped.
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Usability
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
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Salesforce has been designed on the basis of "Clicks, not code". So anyone willing to learn the Salesforce user interface (which is quite good as far as management software platforms go) is able to become a Salesforce user or even a Salesforce administrator. You don't have to know coding language to work in the Salesforce environment. Also, Salesforce has one of the best software training resources (Trailhead) that I have ever encountered. It is free to all, easy to use, and most importantly it is interactive. No scrolling through endless text in a user manual. There are hands-on modules and related videos interlaced and through it all you earn points and badges to display your level of learning.
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Reliability and Availability
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
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All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years. Accordingly, I only recall our instance of Salesforce having one unscheduled, brief down time over 6 years. I can't remember for sure, but it may have been due to our Internet Service Provider (ISP) versus Salesforce itself. Also, Salesforce does it's best to keep customers in the loop:

Trust.salesforce.com is the salesforce.com community's home for real-time information on system performance and security. On this site you'll find:

Live and historical data on system performance
Up-to-the minute information on planned maintenance
Phishing, malicious software and social engineering threats
Best security practices for your organization
Information on how we safeguard your data
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Performance
No answers on this topic
For a SaaS provider, I'd rate their performance to be one of the best. At times, reporting tends to slow down if the data set is very large, which is the case in any system. But, that's a very rare phenomenon
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Support Rating
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
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The overall support has been good. More and more features are being released quite frequently. Very small features are also making big difference in how the tool can be adapted and used better. If there is anything we need or are stuck, the support team sets up a call and helps in resolving the issue/provides workarounds.
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In-Person Training
No answers on this topic
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
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Online Training
No answers on this topic
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
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Implementation Rating
Overall very satisfied. More sample please.
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Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
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Alternatives Considered
We really liked the unique mix of a CRM, an email marketing tool, and a sales funnel tool we found with Hatchbuck. Additionally, the software was easy enough to learn so that multiple team members were able to quickly get up and running using the system. Other tools we evaluated either had too heavy of a sales focus, were too clunky, or were lacking some flexibility within their automation or email options that were important to us.
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Salesforce sales can do everything Front does regarding email integrations and communicating with your peers. Still, it provides even more insight for our salespeople and leadership team. Although Front is cheaper, we decided the added productivity and visibility provided to the team would be well worth the higher price tag.
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Scalability
No answers on this topic
Salesforce Sales Cloud is highly scalable and designed to accommodate the needs of businesses of all sizes, from small startups to large enterprises. It offers flexible subscription models and can easily scale up or down based on the organization's requirements. Whether a company is expanding its sales team, increasing its customer base, or adding new features and functionalities, Sales Cloud can adapt to support growth without sacrificing performance or reliability. Additionally, Salesforce's cloud-based architecture ensures that users have access to resources and capabilities as needed, making it a highly scalable solution for organizations looking to automate customer relationship management at scale.
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Return on Investment
  • I personally experience approximately 10-12 positive prospect interactions due to Hatchbuck.
  • It makes it easy to see how many times attachments are viewed, and projects a prospects interest.
  • It guides you to some degree as to when to reach out again.
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  • The inbox feature allows me to see when the customer opens my email, and hence a timely follow-up could result in a higher response rate.
  • The mobile app allows users to gain access to leads and customer contacts on the go, which increases sales team productivity and enhances customer conversations.
  • The reports of the notes on the account level are not working, which is causing manual work in the weekly report to leadership.
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ScreenShots

BenchmarkONE Screenshots

Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.

Salesforce Sales Cloud Screenshots

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