BenchmarkONE vs. ReferralCandy

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BenchmarkONE
Score 3.3 out of 10
Small Businesses (1-50 employees)
BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
$0
per month
ReferralCandy
Score 9.7 out of 10
N/A
ReferralCandy is an email-based customer referral platform.
$39
per month
Pricing
BenchmarkONEReferralCandy
Editions & Modules
Lite
$0
per month
Pro
$0
Agencies
Special Pricing for Qualifying Agencies
Premium
$39
per month
Plus
$239
per month
Offerings
Pricing Offerings
BenchmarkONEReferralCandy
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPremium Plan: Starts at $39/month + up to 5% of Revenue generated by ReferralCandy Plus Plan: Starts at $239/month + 1.5% of Revenue generated by ReferralCandy
More Pricing Information
Community Pulse
BenchmarkONEReferralCandy
Features
BenchmarkONEReferralCandy
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
BenchmarkONE
5.2
Ratings
35% below category average
ReferralCandy
-
Ratings
WYSIWYG email editor5.10 Ratings00 Ratings
Dynamic content4.20 Ratings00 Ratings
Ability to test dynamic content4.10 Ratings00 Ratings
Landing pages4.00 Ratings00 Ratings
A/B testing8.90 Ratings00 Ratings
Mobile optimization8.90 Ratings00 Ratings
Email deliverability reporting3.30 Ratings00 Ratings
List management4.30 Ratings00 Ratings
Triggered drip sequences4.30 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
BenchmarkONE
4.0
Ratings
51% below category average
ReferralCandy
-
Ratings
Lead nurturing automation3.20 Ratings00 Ratings
Lead scoring and grading4.30 Ratings00 Ratings
Data quality management4.30 Ratings00 Ratings
Automated sales alerts and tasks4.30 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
BenchmarkONE
7.5
Ratings
8% below category average
ReferralCandy
-
Ratings
Calendaring7.90 Ratings00 Ratings
Event/webinar marketing7.10 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
BenchmarkONE
3.9
Ratings
52% below category average
ReferralCandy
-
Ratings
Social sharing and campaigns6.40 Ratings00 Ratings
Social profile integration1.40 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BenchmarkONE
3.7
Ratings
59% below category average
ReferralCandy
-
Ratings
Dashboards3.30 Ratings00 Ratings
Standard reports1.00 Ratings00 Ratings
Custom reports6.80 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
BenchmarkONE
5.5
Ratings
14% below category average
ReferralCandy
-
Ratings
API2.00 Ratings00 Ratings
Role-based workflow & approvals8.00 Ratings00 Ratings
Customizability2.60 Ratings00 Ratings
Integration with Salesforce.com6.70 Ratings00 Ratings
Integration with Microsoft Dynamics CRM6.90 Ratings00 Ratings
Integration with SugarCRM6.90 Ratings00 Ratings
Best Alternatives
BenchmarkONEReferralCandy
Small Businesses
LocaliQ
LocaliQ
Score 9.0 out of 10
OutboundEngine
OutboundEngine
Score 8.5 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
OutboundEngine
OutboundEngine
Score 8.5 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
Influitive
Influitive
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BenchmarkONEReferralCandy
Likelihood to Recommend
3.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
8.7
(0 ratings)
-
(0 ratings)
Usability
8.2
(0 ratings)
-
(0 ratings)
Availability
8.5
(0 ratings)
-
(0 ratings)
Performance
6.4
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
9.1
(0 ratings)
Implementation Rating
8.2
(0 ratings)
-
(0 ratings)
Ease of integration
8.1
(0 ratings)
-
(0 ratings)
User Testimonials
BenchmarkONEReferralCandy
Likelihood to Recommend
Both small and large companies alike can utilize it. The simplicity is great and automation is a real winner. It is most appropriate in scenarios where you already have a contact list or an established plan to get emails from contacts. A potential customer should simply talk about their current challenges and let Hatchbuck explain how their product would provide a solution.
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ReferralCandy is overall a great tool that saves me time and money. Creating a referral program on your own is incredibly difficult and this tool allows for an automated system to send us an option to opt into the referral program. Their customer success team is very helpful and they're quick to get back to us when we have a question. We also love the ban feature when a customer abuses the referral program.
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Pros
  • Email marketing. Their WYSIWYG email editor has a lot of options for customization, but also offers templates if you're not great with code or you're in a hurry.
  • Keeping contacts organized. There are tons of ways to categorize contacts - using tags, labels, and other data.
  • Automated contact "points." You can set up automations to add or subtract points from contacts based on their behavior (site visits, social media visits, clicks, etc.) to gauge how warm/cold your leads are.
  • Customer service. Their team is really stellar and they really care about their clients!
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  • ReferralCandy has an easy set up that is easy to use.
  • The automation of referral candy saves me a lot of time.
  • ReferralCandy has great communication when I need assistance.
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Cons
  • It'd be great if the tool had landing pages and calls to action. It would eliminate the need for multiple tools and streamline the efforts and results.
  • Form design could be better. Although there can be custom coded, the default options are pretty basic.
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  • I think they could offer more granular control when it comes to how and when customers are emailed. For instance, one option just says "Don’t worry! We automatically stop sending reminders if your customers don’t read them". I want to worry, advertising is a delicate balance of trust with your customers and I don't want to turn them off by hitting them up too much.
  • I have no idea if this is theoretically possible, but how they track referrals (through an external site) can be blocked by adblockers. Wish there was a more local (to our website) way to track referrals.
  • It would be nice if ReferralCandy allowed basic dictionary word selection or a "bank" of messages that are the defaults for sharing on social media so that every shared message (because what customer actually changes the default message?) isn't the same.
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Likelihood to Renew
It has just about everything I want and then some. What I want but they don't have - calendar and e-mail integration, social media integration, and a mobile app, I believe are all in the works for a future release.
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No answers on this topic
Usability
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
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No answers on this topic
Reliability and Availability
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
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No answers on this topic
Support Rating
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
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ReferralCandy went above and beyond when it came to the initial integration of their app with our e-commerce store. They walked us through, step by step, how to install it, and then spent time helping track down a display bug that had popped up, giving us a couple free months for our trouble even!
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Implementation Rating
Overall very satisfied. More sample please.
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No answers on this topic
Alternatives Considered
We really liked the unique mix of a CRM, an email marketing tool, and a sales funnel tool we found with Hatchbuck. Additionally, the software was easy enough to learn so that multiple team members were able to quickly get up and running using the system. Other tools we evaluated either had too heavy of a sales focus, were too clunky, or were lacking some flexibility within their automation or email options that were important to us.
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No answers on this topic
Return on Investment
  • I personally experience approximately 10-12 positive prospect interactions due to Hatchbuck.
  • It makes it easy to see how many times attachments are viewed, and projects a prospects interest.
  • It guides you to some degree as to when to reach out again.
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  • There's been no negative impact
  • We have increased word of mouth advertising by incentivizing customers who would otherwise not post about our products
  • We have raised brand awareness by having more links pointed back to our ecommerce store on social media
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ScreenShots

BenchmarkONE Screenshots

Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.

ReferralCandy Screenshots

Screenshot of ReferralCandy dashboard -- see referral sales and revenueScreenshot of Widgets to promote the referral program among a customer baseScreenshot of Connect ReferralCandy with a Klaviyo accountScreenshot of Set up referral program rewards: Coupons, cash and custom