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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BenchmarkONE

    Score3.3 out of 10
    Small Businesses (1-50 employees)
    BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.

    $0

    per month

    Kentico Xperience

    Score8.2 out of 10
    N/AKentico is a web content management system for building websites, online stores, intranets, and Web 2.0 community sites. Kentico CMS uses ASP.NET and Microsoft SQL Server for development via its Portal Engine, using Visual Studio, or through Microsoft MVC.

    $9,999

    Subscription license

    Pricing
    BenchmarkONEKentico Xperience
    Editions & Modules
    Lite
    $0
    per month
    Pro
    $0
    Agencies
    Special Pricing for Qualifying Agencies
    Kentico Xperience Business
    $9,999 / year
    Subscription license
    Kentico Xperience Business
    $14,999
    Perpetual license
    Kentico Xperience Enterprise
    $17,999 / year
    Subscription license
    Kentico Xperience Enterprise
    $29,999
    Perpetual license
    Kentico Xperience Corporate
    Upon request
    Offerings
    Pricing Offerings
    BenchmarkONEKentico Xperience
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Features
    BenchmarkONEKentico Xperience
    Email & Online Marketing
    Comparison of Email & Online Marketing features of BenchmarkONE and Kentico Xperience
    Feature
    BenchmarkONE
    5.2
    29 Ratings
    34% below category average
    Kentico Xperience
    -
    Ratings
    WYSIWYG email editor5.126 Ratings00 Ratings
    Dynamic content4.221 Ratings00 Ratings
    Ability to test dynamic content4.121 Ratings00 Ratings
    Landing pages4.016 Ratings00 Ratings
    A/B testing8.910 Ratings00 Ratings
    Mobile optimization8.912 Ratings00 Ratings
    Email deliverability reporting3.328 Ratings00 Ratings
    List management4.329 Ratings00 Ratings
    Triggered drip sequences4.310 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of BenchmarkONE and Kentico Xperience
    Feature
    BenchmarkONE
    4.0
    29 Ratings
    51% below category average
    Kentico Xperience
    -
    Ratings
    Lead nurturing automation3.229 Ratings00 Ratings
    Lead scoring and grading4.329 Ratings00 Ratings
    Data quality management4.327 Ratings00 Ratings
    Automated sales alerts and tasks4.327 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of BenchmarkONE and Kentico Xperience
    Feature
    BenchmarkONE
    7.5
    13 Ratings
    8% below category average
    Kentico Xperience
    -
    Ratings
    Calendaring7.99 Ratings00 Ratings
    Event/webinar marketing7.110 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of BenchmarkONE and Kentico Xperience
    Feature
    BenchmarkONE
    3.9
    22 Ratings
    52% below category average
    Kentico Xperience
    -
    Ratings
    Social sharing and campaigns6.49 Ratings00 Ratings
    Social profile integration1.422 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of BenchmarkONE and Kentico Xperience
    Feature
    BenchmarkONE
    3.7
    28 Ratings
    59% below category average
    Kentico Xperience
    -
    Ratings
    Dashboards3.327 Ratings00 Ratings
    Standard reports1.019 Ratings00 Ratings
    Custom reports6.814 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of BenchmarkONE and Kentico Xperience
    Feature
    BenchmarkONE
    5.5
    22 Ratings
    14% below category average
    Kentico Xperience
    7.5
    21 Ratings
    10% below category average
    API2.015 Ratings8.020 Ratings
    Role-based workflow & approvals8.013 Ratings00 Ratings
    Customizability2.621 Ratings00 Ratings
    Integration with Salesforce.com6.74 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM6.95 Ratings00 Ratings
    Integration with SugarCRM6.95 Ratings00 Ratings
    Internationalization / multi-language00 Ratings7.018 Ratings
    Security
    Comparison of Security features of BenchmarkONE and Kentico Xperience
    Feature
    BenchmarkONE
    -
    Ratings
    Kentico Xperience
    7.1
    24 Ratings
    14% below category average
    Role-based user permissions00 Ratings7.124 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of BenchmarkONE and Kentico Xperience
    Feature
    BenchmarkONE
    -
    Ratings
    Kentico Xperience
    7.0
    25 Ratings
    9% below category average
    WYSIWYG editor00 Ratings8.024 Ratings
    Code quality / cleanliness00 Ratings7.125 Ratings
    Admin section00 Ratings7.225 Ratings
    Page templates00 Ratings7.125 Ratings
    Library of website themes00 Ratings5.812 Ratings
    Mobile optimization / responsive design00 Ratings8.023 Ratings
    Publishing workflow00 Ratings6.224 Ratings
    Form generator00 Ratings7.024 Ratings
    Web Content Management
    Comparison of Web Content Management features of BenchmarkONE and Kentico Xperience
    Feature
    BenchmarkONE
    -
    Ratings
    Kentico Xperience
    6.9
    25 Ratings
    4% below category average
    Content taxonomy00 Ratings6.324 Ratings
    SEO support00 Ratings7.224 Ratings
    Bulk management00 Ratings5.124 Ratings
    Availability / breadth of extensions00 Ratings7.924 Ratings
    Community / comment management00 Ratings7.923 Ratings
    Best Alternatives
    BenchmarkONEKentico Xperience
    Small Businesses
    monday marketer
    Score8.5 out of 10
    Yext
    Score8.9 out of 10
    Medium-sized Companies
    LocaliQ
    Score9 out of 10
    Sitecore Digital Experience Platform
    Score8.7 out of 10
    Enterprises
    No answers on this topic
    Progress Sitefinity
    Score6.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BenchmarkONEKentico Xperience
    Likelihood to Recommend
    3.0
    (32 ratings)
    9.0
    (44 ratings)
    Likelihood to Renew
    8.7
    (23 ratings)
    9.1
    (22 ratings)
    Usability
    8.2
    (4 ratings)
    9.0
    (3 ratings)
    Availability
    8.5
    (4 ratings)
    -
    (0 ratings)
    Performance
    6.4
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (3 ratings)
    9.1
    (4 ratings)
    Implementation Rating
    8.2
    (2 ratings)
    10.0
    (1 ratings)
    Ease of integration
    8.1
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    BenchmarkONEKentico Xperience
    Likelihood to Recommend
    BenchmarkONE
    Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
    Incentivized
    Read full review
    Kentico software
    Kentico is a robust and flexible CMS platform that is great for managing multiple websites and multiple environments (dev, stage, and production for instance). It makes content management very easy and makes it easy to keep the environments synced with the same content. However, the Kentico CMS does require a bit more technical understanding to get it set up properly and requires a bit more effort and support than, say, free open-source options.
    Incentivized
    Read full review
    Pros
    BenchmarkONE
    • The product is simple to use but can be as complex as you would like it to be.
    • Customer service and support are great. Always responsive and quick to find a solution.
    • The email templates and instructional videos have been helpful.
    • They definitely understand marketing and have created a simple system to support content delivery.
    Read full review
    Kentico software
    • I love the intuitive top and left navigation within the content management platform. I can easily find what section, sub-section, and page I'm looking to edit
    • For creating content, the WYSIWYG editor is so intuitive; it feels like you're working on an MS Word doc!
    • The tab for adding metadata in simple fields takes away the headache of having to hunt and peck through code to add H1 tag, page description etc.
    • The image library is easy to edit and manage
    Incentivized
    Read full review
    Cons
    BenchmarkONE
    • They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
    • I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
    • The onboarding process was a bit bumpy and took much longer than expected.
    Read full review
    Kentico software
    • Kentico needs to invest in more enterprise class environment management utilities -- example: global CDN support via the CMS is sorely lacking. There are work-arounds, but it should be more elegant.
    • The Kentico staging module could be improved to support the concept of bundled releases. Current staging module functionality is good, but could be improved.
    • Kentico ecommerce support is a touch immature. While content management is superb, Kentico lags in this area when compared to many open source ecommerce engines.
    • Kentico is lacking MVC support. 99% of the time this isn't an issue for the end-user or business user, but can be a hurdle for technology teams depending on the team's makeup.
    Incentivized
    Read full review
    Likelihood to Renew
    BenchmarkONE
    In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.
    Read full review
    Kentico software
    We are locked into Kentico for the long haul. It provides us with an easy and flexible solution for a very non technical company to create a site and have the features they want, especially with the inclusion of EMS into our license. Now we have a true platform to build and grow our solutions.
    Read full review
    Usability
    BenchmarkONE
    Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
    Read full review
    Kentico software
    It seriously is one of the best interfaces I have ever used. I also love the fact that I can use UI personalization to secure any functionality by user or role that I don't want that role to have access to. The best part is the customization of the UI, I can add in any button, tab, or menu item I want through it, no code required.
    Incentivized
    Read full review
    Reliability and Availability
    BenchmarkONE
    There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
    Read full review
    Kentico software
    No answers on this topic
    Support Rating
    BenchmarkONE
    I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
    Read full review
    Kentico software
    Their support staff is friendly, knowledgeable, and will work with you until your issue is fixed. This could take a few phone calls back and forth, but they are very diligent in helping you.
    Incentivized
    Read full review
    Implementation Rating
    BenchmarkONE
    Overall very satisfied. More sample please.
    Read full review
    Kentico software
    The system provides many opportunities to integrate and enhance the platform and makes it easy to do so.
    Read full review
    Alternatives Considered
    BenchmarkONE
    I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently
    Incentivized
    Read full review
    Kentico software
    I've used Sitecore, Ektron, Joomla!, WordPress, and SharePoint (if you want to count that as a competitor for CMS). Kentico 8 blows them all out of the water. Nothing is more intuitive in the way that content is created, the way the site is setup, and how efficient rollouts can be with Content Staging.
    Incentivized
    Read full review
    Return on Investment
    BenchmarkONE
    • It saved us time, as we were able to centralize our marketing and sales efforts
    • It helped close more sales, through nurturing funnels
    • Since it has options to create sales-related tasks, it helped our team be on top of all new prospects and provide timely information
    Incentivized
    Read full review
    Kentico software
    • Kentico has enabled faster speed to market for SMEs. They are empowered to enter content them selves while still having that content go through editorial review to ensure tone of voice and brand are maintained.
    • Deploying Kentico has freed up web developer resources from manual content entry enabling them to build more useful solutions to support the business efforts
    • Tapping into the Kentico event pipelne allows us to trigger external system events when product content is published.
    Read full review
    ScreenShots

    BenchmarkONE Screenshots

    Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.

    Kentico Xperience Screenshots

    Screenshot of Application listScreenshot of Marketing AutomationScreenshot of Kentico DashboardScreenshot of Data ProtectionScreenshot of Persona InsightsScreenshot of Campaign Management