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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BenchmarkONE

    Score3.3 out of 10
    Small Businesses (1-50 employees)
    BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.

    $0

    per month

    IONOS Marketing

    N/AN/AN/A

    $20

    per month

    Pricing
    BenchmarkONEIONOS Marketing
    Editions & Modules
    Lite
    $0
    per month
    Pro
    $0
    Agencies
    Special Pricing for Qualifying Agencies
    Basic
    $20
    per month
    Offerings
    Pricing Offerings
    BenchmarkONEIONOS Marketing
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    BenchmarkONEIONOS Marketing
    Email & Online Marketing
    Comparison of Email & Online Marketing features of BenchmarkONE and IONOS Marketing
    Feature
    BenchmarkONE
    5.2
    29 Ratings
    35% below category average
    IONOS Marketing
    -
    Ratings
    WYSIWYG email editor5.126 Ratings00 Ratings
    Dynamic content4.221 Ratings00 Ratings
    Ability to test dynamic content4.121 Ratings00 Ratings
    Landing pages4.016 Ratings00 Ratings
    A/B testing8.910 Ratings00 Ratings
    Mobile optimization8.912 Ratings00 Ratings
    Email deliverability reporting3.328 Ratings00 Ratings
    List management4.329 Ratings00 Ratings
    Triggered drip sequences4.310 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of BenchmarkONE and IONOS Marketing
    Feature
    BenchmarkONE
    4.0
    29 Ratings
    51% below category average
    IONOS Marketing
    -
    Ratings
    Lead nurturing automation3.229 Ratings00 Ratings
    Lead scoring and grading4.329 Ratings00 Ratings
    Data quality management4.327 Ratings00 Ratings
    Automated sales alerts and tasks4.327 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of BenchmarkONE and IONOS Marketing
    Feature
    BenchmarkONE
    7.5
    13 Ratings
    8% below category average
    IONOS Marketing
    -
    Ratings
    Calendaring7.99 Ratings00 Ratings
    Event/webinar marketing7.110 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of BenchmarkONE and IONOS Marketing
    Feature
    BenchmarkONE
    3.9
    22 Ratings
    52% below category average
    IONOS Marketing
    -
    Ratings
    Social sharing and campaigns6.49 Ratings00 Ratings
    Social profile integration1.422 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of BenchmarkONE and IONOS Marketing
    Feature
    BenchmarkONE
    3.7
    28 Ratings
    59% below category average
    IONOS Marketing
    -
    Ratings
    Dashboards3.327 Ratings00 Ratings
    Standard reports1.019 Ratings00 Ratings
    Custom reports6.814 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of BenchmarkONE and IONOS Marketing
    Feature
    BenchmarkONE
    5.5
    22 Ratings
    15% below category average
    IONOS Marketing
    -
    Ratings
    API2.015 Ratings00 Ratings
    Role-based workflow & approvals8.013 Ratings00 Ratings
    Customizability2.621 Ratings00 Ratings
    Integration with Salesforce.com6.74 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM6.95 Ratings00 Ratings
    Integration with SugarCRM6.95 Ratings00 Ratings
    User Ratings
    BenchmarkONEIONOS Marketing
    Likelihood to Recommend
    3.0
    (32 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    8.7
    (23 ratings)
    -
    (0 ratings)
    Usability
    8.2
    (4 ratings)
    -
    (0 ratings)
    Availability
    8.5
    (4 ratings)
    -
    (0 ratings)
    Performance
    6.4
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (3 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.2
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.1
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BenchmarkONEIONOS Marketing
    Likelihood to Recommend
    BenchmarkONE
    Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
    Incentivized
    Read full review
    IONOS, Inc
    No answers on this topic
    Pros
    BenchmarkONE
    • The product is simple to use but can be as complex as you would like it to be.
    • Customer service and support are great. Always responsive and quick to find a solution.
    • The email templates and instructional videos have been helpful.
    • They definitely understand marketing and have created a simple system to support content delivery.
    Read full review
    IONOS, Inc
    No answers on this topic
    Cons
    BenchmarkONE
    • They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
    • I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
    • The onboarding process was a bit bumpy and took much longer than expected.
    Read full review
    IONOS, Inc
    No answers on this topic
    Likelihood to Renew
    BenchmarkONE
    In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.
    Read full review
    IONOS, Inc
    No answers on this topic
    Usability
    BenchmarkONE
    Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
    Read full review
    IONOS, Inc
    No answers on this topic
    Reliability and Availability
    BenchmarkONE
    There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
    Read full review
    IONOS, Inc
    No answers on this topic
    Support Rating
    BenchmarkONE
    I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
    Read full review
    IONOS, Inc
    No answers on this topic
    Implementation Rating
    BenchmarkONE
    Overall very satisfied. More sample please.
    Read full review
    IONOS, Inc
    No answers on this topic
    Alternatives Considered
    BenchmarkONE
    I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently
    Incentivized
    Read full review
    IONOS, Inc
    No answers on this topic
    Return on Investment
    BenchmarkONE
    • It saved us time, as we were able to centralize our marketing and sales efforts
    • It helped close more sales, through nurturing funnels
    • Since it has options to create sales-related tasks, it helped our team be on top of all new prospects and provide timely information
    Incentivized
    Read full review
    IONOS, Inc
    No answers on this topic
    ScreenShots

    BenchmarkONE Screenshots

    Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.