BenchmarkONE vs. GoDaddy Digital Marketing Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BenchmarkONE
Score 3.3 out of 10
Small Businesses (1-50 employees)
BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
$0
per month
GoDaddy Digital Marketing Suite
Score 9.9 out of 10
N/A
Available even to businesses that do not have a website, the GoDaddy Digital Marketing Suite is built to provide small businesses everything they need to stay connected and engaged with customers. Users can manage business listings, social media posts, email marketing and business reviews from one dashboard.N/A
Pricing
BenchmarkONEGoDaddy Digital Marketing Suite
Editions & Modules
Lite
$0
per month
Pro
$0
Agencies
Special Pricing for Qualifying Agencies
No answers on this topic
Offerings
Pricing Offerings
BenchmarkONEGoDaddy Digital Marketing Suite
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BenchmarkONEGoDaddy Digital Marketing Suite
Features
BenchmarkONEGoDaddy Digital Marketing Suite
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
BenchmarkONE
5.2
Ratings
34% below category average
GoDaddy Digital Marketing Suite
-
Ratings
WYSIWYG email editor5.10 Ratings00 Ratings
Dynamic content4.20 Ratings00 Ratings
Ability to test dynamic content4.10 Ratings00 Ratings
Landing pages4.00 Ratings00 Ratings
A/B testing8.90 Ratings00 Ratings
Mobile optimization8.90 Ratings00 Ratings
Email deliverability reporting3.30 Ratings00 Ratings
List management4.30 Ratings00 Ratings
Triggered drip sequences4.30 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
BenchmarkONE
4.0
Ratings
51% below category average
GoDaddy Digital Marketing Suite
-
Ratings
Lead nurturing automation3.20 Ratings00 Ratings
Lead scoring and grading4.30 Ratings00 Ratings
Data quality management4.30 Ratings00 Ratings
Automated sales alerts and tasks4.30 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
BenchmarkONE
7.5
Ratings
8% below category average
GoDaddy Digital Marketing Suite
-
Ratings
Calendaring7.90 Ratings00 Ratings
Event/webinar marketing7.10 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
BenchmarkONE
3.9
Ratings
52% below category average
GoDaddy Digital Marketing Suite
-
Ratings
Social sharing and campaigns6.40 Ratings00 Ratings
Social profile integration1.40 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BenchmarkONE
3.7
Ratings
59% below category average
GoDaddy Digital Marketing Suite
-
Ratings
Dashboards3.30 Ratings00 Ratings
Standard reports1.00 Ratings00 Ratings
Custom reports6.80 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
BenchmarkONE
5.5
Ratings
15% below category average
GoDaddy Digital Marketing Suite
-
Ratings
API2.00 Ratings00 Ratings
Role-based workflow & approvals8.00 Ratings00 Ratings
Customizability2.60 Ratings00 Ratings
Integration with Salesforce.com6.70 Ratings00 Ratings
Integration with Microsoft Dynamics CRM6.90 Ratings00 Ratings
Integration with SugarCRM6.90 Ratings00 Ratings
User Ratings
BenchmarkONEGoDaddy Digital Marketing Suite
Likelihood to Recommend
3.0
(0 ratings)
-
(0 ratings)
Likelihood to Renew
8.7
(0 ratings)
-
(0 ratings)
Usability
8.2
(0 ratings)
-
(0 ratings)
Availability
8.5
(0 ratings)
-
(0 ratings)
Performance
6.4
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
-
(0 ratings)
Implementation Rating
8.2
(0 ratings)
-
(0 ratings)
Ease of integration
8.1
(0 ratings)
-
(0 ratings)
User Testimonials
BenchmarkONEGoDaddy Digital Marketing Suite
Likelihood to Recommend
Both small and large companies alike can utilize it. The simplicity is great and automation is a real winner. It is most appropriate in scenarios where you already have a contact list or an established plan to get emails from contacts. A potential customer should simply talk about their current challenges and let Hatchbuck explain how their product would provide a solution.
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Pros
  • Email marketing. Their WYSIWYG email editor has a lot of options for customization, but also offers templates if you're not great with code or you're in a hurry.
  • Keeping contacts organized. There are tons of ways to categorize contacts - using tags, labels, and other data.
  • Automated contact "points." You can set up automations to add or subtract points from contacts based on their behavior (site visits, social media visits, clicks, etc.) to gauge how warm/cold your leads are.
  • Customer service. Their team is really stellar and they really care about their clients!
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Cons
  • It'd be great if the tool had landing pages and calls to action. It would eliminate the need for multiple tools and streamline the efforts and results.
  • Form design could be better. Although there can be custom coded, the default options are pretty basic.
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Likelihood to Renew
It has just about everything I want and then some. What I want but they don't have - calendar and e-mail integration, social media integration, and a mobile app, I believe are all in the works for a future release.
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Usability
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
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Reliability and Availability
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
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Support Rating
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
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Implementation Rating
Overall very satisfied. More sample please.
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Alternatives Considered
We really liked the unique mix of a CRM, an email marketing tool, and a sales funnel tool we found with Hatchbuck. Additionally, the software was easy enough to learn so that multiple team members were able to quickly get up and running using the system. Other tools we evaluated either had too heavy of a sales focus, were too clunky, or were lacking some flexibility within their automation or email options that were important to us.
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Return on Investment
  • I personally experience approximately 10-12 positive prospect interactions due to Hatchbuck.
  • It makes it easy to see how many times attachments are viewed, and projects a prospects interest.
  • It guides you to some degree as to when to reach out again.
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ScreenShots

BenchmarkONE Screenshots

Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.