Benchmark is an email marketing platform on a global mission to help businesses everywhere ignite relationships with their customers, from the company of the same name in St.Louis, Missouri.
$13
per month
Leadpages
Score 5.7 out of 10
Small Businesses (1-50 employees)
Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating a company's most important marketing web pages. Included in all plans: Unlimited landing pages, pop-ups, and alert bars for lead generation and sales Website builder for a…
$49
per month
Pricing
Benchmark Email
Leadpages
Editions & Modules
Pro
Starting at $13
per month
Enterprise
Custom
Standard
$49
per month
Pro
$99
per month
Advanced
$399
per month
Standard Annual
$444
per year
Pro Annual
$888
per year
Offerings
Pricing Offerings
Benchmark Email
Leadpages
Free Trial
No
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Save 25% by choosing an annual plan (3 months free). Standard ($444), Pro ($888), Advanced (Call Us)
More Pricing Information
Community Pulse
Benchmark Email
Leadpages
Features
Benchmark Email
Leadpages
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Benchmark Email
9.5
Ratings
18% above category average
Leadpages
-
Ratings
WYSIWYG email editor
7.80 Ratings
00 Ratings
Dynamic content
10.00 Ratings
00 Ratings
Ability to test dynamic content
9.30 Ratings
00 Ratings
Landing pages
10.00 Ratings
00 Ratings
A/B testing
10.00 Ratings
00 Ratings
Mobile optimization
10.00 Ratings
00 Ratings
Email deliverability reporting
10.00 Ratings
00 Ratings
List management
10.00 Ratings
00 Ratings
Triggered drip sequences
8.20 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Benchmark Email
8.3
Ratings
8% above category average
Leadpages
-
Ratings
Dashboards
7.60 Ratings
00 Ratings
Standard reports
10.00 Ratings
00 Ratings
Custom reports
7.20 Ratings
00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Benchmark Email
10.0
Ratings
22% above category average
Leadpages
-
Ratings
Inbox Display
10.00 Ratings
00 Ratings
Email Previews
10.00 Ratings
00 Ratings
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Their free option has no time limit and accepts an email list of 2,000 contacts. That's generous considering that some similar software have free trials limited to a month or less and will allow only about 1,000 contact lists, if not less. With that 2,000 contact space available for free on Benchmark email, I can gather 2,000 leads or buyers into my email program without paying. Thus, Benchmark Email is suited for profitability, especially for a start-up business.
If you are looking for a simple landing page builder that allows you to create professional landing pages quickly without having to involve a developer, then Leadpages can work for you. This is especially the case if you use a combination of the integrations I previously mentioned. I would also recommend subscribing to a high level than the standard version so you get access to good customer service. If you are wanting to get more creative and want flexibility with your landing pages, you want deeper reporting capabilities, or you don't use any of the integrations supported by Leadpages, I would recommend finding another landing page builder.
Leadpages has an easy-to-use inteface. Page-building elements are drag and drop, similar to some versions of Wordpress, so it's pretty easy for a newbie to pick up with little training.
Leadpages makes it easy to embed multimedia with simply an embed code. You don't have to know HTML to bring your pages to life with video, audio, etc.
The monthly payments are painful in the long run. Recently alternative solutions surfaced which have one time payments. Leadpages is good for quick testing, but long term it take from the profits.
I would give it a 10, for me, I love all the features. For the average person, the number of choices on a landing page could create a decision paradox. Thankfully the pre-designed landing page templates do not require a lot of decisions for a landing page newbie.
It's by far the best support experience I've ever had with any company. Many staff members know my name and my business, I'm treated as a real person with genuine concerns, and I feel constantly rewarded by working with this company. In dealing with support, I feel like I'm dealing with trusted friends who honestly care about the results I'm getting.
At the time of the decision, we anticipated a larger audience and a high potential cost of MailChimp. We also believed that Benchmark Email would be less complex and therefore quicker to implement and learn. Given the current needs and pricing, I believe MailChimp may be competitive and provide a more refined UI
Leadpages is much more flexible, easier to use, and generally satisfying in delivering high-quality results. Compared to other page builders, it offers an experience that features a lot fewer moments of frustration or bewilderment. Although it represents a noteworthy financial commitment on our part, we have discovered that it's ultimately more cost-effective than other alternatives.