Belkins is a lead generation service used to accelerate outbound Sales. They provide a dedicated sales team, whose primal goal is to target the customer's prospects, design account-based sales campaigns and convert pre-qualified prospects into qualified Sales Appointments. They deliver a sales funnel solution and support it with a detailed campaign statistic.
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pharosIQ
Score 8.5 out of 10
Enterprise companies (1,001+ employees)
pharosIQ is a provider of first-party intent-driven lead and demand generation solutions, delivering insights and demand for B2B organizations’ sales and marketing success.
pharosIQ delivered well on our TOFU ask with scaled lead delivery across 5 geographies. Having a single vendor POC helped to streamline communications across the global campaigns to ensure quality, quantity and fulfillment was continually fulfilled. We struggled with the mid-funnel program as the conversion forward was not very successful to sales ready leads. We also did not hit the benchmark of survey completions as originally proposed from pharosIQ from other customers who completed this campaign.
It is very easy to use, and the setup is very convenient. Proofs are provided quickly and accurately, and adjustments are made efficiently as well if needed. Display as well is very easy to set up, as we utilize Google campaign manager, and we send tags over, and it's implemented right away
In my experience, Belkins exhibited commendable project management skills throughout the collaboration. They consistently delivered appointments on time and remained responsive to our needs and feedback.
While we do have a dedicated account manager, I feel like they make a lot of mistakes, which sometimes affect the timeline of our campaign launch. Prior to this account manager, we had a different one who unfortunately left the company, and they did a great job with keeping track of all the changes that we requested to our campaigns. Simply put, at the level of investment we are making, we expect top-notch management of our account with as few mistakes as possible (of course, no mistakes at all is not realistic).
Our main goals were to book qualified appointments and expand our sales pipeline. We couldn't do it ourselves, so we started looking for a professional lead generation agency. We googled the top best agencies and found ratings where there were many different lead gen companies. But Belkins was in the top almost everywhere. We got acquainted with the offers of several agencies and chose a few. After reviewing their websites and collecting detailed information about them, we chose Belkins. They had a lot of positive reviews, and their portfolio has a lot of successful cases specifically in our industry.
I work with a variety of paid media vendors and providers. In addition to pharosIQ, we work with TechTarget, DemandScience, and several others that aren't even listed. pharosIQ consistently has competitive pricing, has equal or greater lead quality, has similar or better services, and often provides a better ROI. pharosIQ is definitely worth adding to your mix.
The collaboration resulted in a notable expansion of our sales pipeline, with a steady influx of engaged leads showing interest in the company's solutions
They generated 10k+ relevant leads
Their email outreach campaigns had approximately 30% open rate and about 12% reply rate
We have had multiple positive leads generated from pharosIQ that have come full circle.
One drawback would be from repeat leads in the past on different campaigns, which would be acceptable as sometimes similar products are put forward however we would like for this to be flagged and corrected before we receive them.
