Basis DSP vs. Skai

Basis DSP is well suited to every type of campaign imaginable. My firm specializes in outreach and education campaigns and we use Basis DSP in order to turn people out to events and to take specific actions. Basis has changed how we do business for the better. The hyperlocal campaigns, native campaigns, and audio campaigns have all added excellent additional capabilities to our tool box and have allowed us to complete very compelling campaigns for our clients.

Incentivized

Kenshoo Search may not be appropriate if you don't spend much on search engine marketing. It also may not be appropriate if you don't care about tracking conversions and are only concerned with increasing awareness. Or, if you care about tracking conversions but don't expect to capture many, Kenshoo Search may not be necessary.

• Customer Service and Support is fantastic. Always willing to educate our team and help us get the most value out of the platform.
• The ad fraud features are great. Through DV360 we need to use a third-party which comes with additional costs.
• Easy to use platform.

Incentivized

• Customized reporting. There are many features that users can't report out on in power editor. Kenshoo makes it incredibly easy to get everything you need for a raw data dump.
• Automation. Whether it's automated rules, portfolios or refreshing CRM uploads, Kenshoo helps cut some of the manual tasks out of the process making me more efficient.
• Staying up to date with Facebook product updates. I can appreciate that Kenshoo does an exceptional job and ensuring new capabilities in Facebook are ready for use in the Kenshoo platform as well.

Incentivized

• Managed service is a little pricey and tends to have slightly lower performance
• interface is very 90's, could use a real facelift purely from an aesthetic perspective
• Reports are continually being updated but could use some refinement in output for client-facing reports

Incentivized

• Syncing - I have had many issues where syncs would time out, or not show that changes were posted to Facebook.
• Library - if there was a library for targeting settings that could be saved and easily accessed and input into new campaigns, that would be very helpful.
• Updates - seemingly basic tools that a social management platform should have often taken a long time to be released.

Incentivized

It's great to have a product like Kenshoo Social. It has a lot of data and is a great tool to use. Honestly, I think we would have looked somewhere else if we didn't have some much data and time invested into the platform. We had used it across search and social, so we invested a lot of time to get it running smoothly. It is very expensive and we think we could have gone elsewhere to get the same results over time. Once they have your data and the system is running smoothly, it's very difficult to go elsewhere

Incentivized

It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day

Incentivized

Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo

Incentivized

We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.

Incentivized

Very responsive and bring fast answers for problems

Incentivized

There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.

Incentivized

Basis [DSP] has much better fraud control than SmartyAds DSP. Even though they do not have the amount of supply inventory as Smarty, they have much more controls for invalid traffic and bots which is very important to minimize discrepancies and issues with clients. Compared to other DSPs though, it lags on performance solutions.

Incentivized

While DoubleClick does not fully budget pace accounts I think it overall provides more accurate changes than Kenshoo. When our company selected Kenshoo we were told it would be able to manage hundreds of small accounts with small budgets. It is more designed for accounts that would be spending minimally thousands of dollars a month. We had extreme issues with Kenshoo budget pacing and increasing our bids. Overall it did not meet our needs, and we will be switching vendors at end of contract

Incentivized

• Basis DSP allows us to reach users in many different places while controlling costs - access to major exchanges at a competitive bid rate allows us to provide a lot of added-value to clients without dramatically increasing the cost they incur.
• The team is friendly, helpful, and responsive, so we don't have a lot of situations where we're locked in campaign downtime due to a customer service issue with negative downstream impacts to the bottom line.
• Periodic reporting outages have resulted in campaigns that overpace and incur needless costs (however, this is certainly an exception, not the rule).

Incentivized

• ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
• Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.

Incentivized