Basetool vs. BlueConic

BlueConic works well as a central customer database and for building detailed customer profiles. If you want to learn how customers are engaging with your brand and then act on that data, BlueConic is the perfect choice.

Incentivized

• First Party Data Collection
• First Party Data Targeting
• First Party Data Analysis

Incentivized

• The software was a bit glitchy at times and the beta products were launched a little too prematurely. I didn't feel like it was tested thoroughly and caused headaches at times.
• Qualifying the product was and is still probably hard for them. They could easily be confused as testing software (which it works well for) but their go-to-market is personalization... which I don't believe is their strength. It's more like a "real-time Ecomm optimization".
• Their connections with other providers was left a little more desirable. Would love to have seen them have more connections into CRM that the 4-5 they offered.

Incentivized

I think without a bit of training and knowledge it would be hard to walk right into a role or a task inside of BlueConic - it is kind of hard to comprehend everything that is available and all of the options. The language inside of BlueConic is also very different than other things in the industry, so it was hard to understand what it would line up with.

Incentivized

BlueConic is more lightweight and allows for more unique experiences at the same time. Again - this isn't meant to perfect the core UX of your site, but sit on top to deliver unique experiences to control offer management and close rates.

Incentivized

• Too early to tell. Will report back in a month. If all goes to plan though, massive. We hope subs make up the vast majority of revenues by 2020, which will be powered by BC.

Incentivized