Azure Data Lake Analytics vs. smartocto

For us we have an enterprise of SQL users at all skill levels, and this product is very SQL friendly and extremely fast in creation of data aggregates and analysis. If you are an Azure storage user, considering using Lake Analytics over top of your blob or any other storage just adds complementary services and functions native to your existing architecture.

Incentivized

smartocto is very well suited to measuring blog performance, gaining insights into topics that resonate & measuring how well your content team is performing. It makes for a good, user-friendly alternative to GA4. It could do with better SEO tracking features as this is what most B2B content teams are focused on.

• It combines big data.
• Monitors and alerts are helpful.
• Report visualization relies on analytics.
• It is compatible with Power BI services for report generation.

Incentivized

• Providing actionable data the moment that you need it
• Providing a clear and easy to use UX
• Very flexible when it comes to the configuration for your particular business

• There's a bit of bias towards cloud with ADL Analytics. Depending upon a company's infra strategy and investment plans, there are some challenges with migration and integeration.
• Not worth the time/effort/money if the organization doesn't have "Volume" of data. Cost effective only when daily loads exceed around 1million.
• While training materials are available online, Adoption rate - Yet to pick up.

Incentivized

• CPI is sometimes harder to understand but once you do it is of great help for business strategy
• Video content analysis could be improved but it is sufficient enough.

smartocto is a very user-friendly tool, with a smart & clean interface.

Azure Data Lake simplifies extensive data analysis. It runs Hadoop, HDInsight, and Data Lakes, and even complex queries run smoothly and quickly. We write queries to transform data and extract insights instead of configuring hardware. It can handle any size job by adjusting the power. Azure's servers, networking, and data entry are fantastic. It provides security and assured data access.

Incentivized

Google Analytics is a general type analytics better suited for sales than media environment. It gives good overview data but it is hard to setup a system in a newsroom where you could make data driven decisions on future content. smartocto is editorial analytics suite and is easier to use in a newsroom.

• Since we have implemented this solution, we have been more able to follow what is going on in our process and sells.
• We are also sparing some money by comparing the costs now against the costs we had on-premise.

Incentivized

• We have onboarded 70 old-school journalists to daily reporting and data retrospect. The a/b testing solution had proven that we have drastically improved our CTR.