Avid Interplay (discontinued) vs. Canto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Avid Interplay (discontinued)
Score 5.5 out of 10
N/A
Avid's Interplay media asset management solultion has been discontinued and replaced by MediaCentral, a collaborative and customizable media workflow and management platform.N/A
Canto
Score 8.0 out of 10
N/A
Canto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.N/A
Pricing
Avid Interplay (discontinued)Canto
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Avid Interplay (discontinued)Canto
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsCanto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
More Pricing Information
Community Pulse
Avid Interplay (discontinued)Canto
Features
Avid Interplay (discontinued)Canto
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Avid Interplay (discontinued)
-
Ratings
Canto
6.7
Ratings
6% below category average
Dashboards00 Ratings6.80 Ratings
Standard reports00 Ratings6.60 Ratings
Content analytics00 Ratings6.50 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Avid Interplay (discontinued)
-
Ratings
Canto
7.2
Ratings
15% below category average
Uploading assets00 Ratings7.60 Ratings
Downloading assets00 Ratings8.40 Ratings
Categories00 Ratings7.40 Ratings
Asset storage00 Ratings8.20 Ratings
Asset sharing00 Ratings8.00 Ratings
Asset search00 Ratings7.70 Ratings
Tagging system00 Ratings7.30 Ratings
Content editing00 Ratings6.40 Ratings
Embed codes00 Ratings7.20 Ratings
Metadata00 Ratings6.80 Ratings
Collections00 Ratings7.60 Ratings
User access00 Ratings6.80 Ratings
DAM Integrations00 Ratings6.80 Ratings
DAM API00 Ratings7.00 Ratings
Workflow automations00 Ratings5.90 Ratings
Related asset discovery00 Ratings6.70 Ratings
Best Alternatives
Avid Interplay (discontinued)Canto
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
MediaValet
MediaValet
Score 9.1 out of 10
MediaValet
MediaValet
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Avid Interplay (discontinued)Canto
Likelihood to Recommend
10.0
(0 ratings)
8.1
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(0 ratings)
Usability
-
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
6.4
(0 ratings)
Performance
-
(0 ratings)
6.4
(0 ratings)
Support Rating
-
(0 ratings)
7.6
(0 ratings)
Online Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(0 ratings)
Configurability
-
(0 ratings)
3.6
(0 ratings)
Ease of integration
-
(0 ratings)
6.4
(0 ratings)
Product Scalability
-
(0 ratings)
6.4
(0 ratings)
Vendor post-sale
-
(0 ratings)
7.3
(0 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(0 ratings)
User Testimonials
Avid Interplay (discontinued)Canto
Likelihood to Recommend
The Avid eco-system is extremely reliable. There are multiple pieces working together to transcode, index, and archive media. Needing minimal maintenance and upgrades. Avid support is extensive and can be reached 24/7 at any time of the year. I recommend this product to any production team that wants a long term, reliable asset manager
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Canto is an excellent tool for organizing assets and searching for them in one location. I also really enjoy using the mobile version of Canto on my smartphone when I am on the go. Canto is robust and fast and it has been a major advancement in the way that my organization stores and shares assets.
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Pros
  • Quickly find video clips and view them right away
  • Keep projects organized
  • Can archive and restore media
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  • Allowing users to download a resized version of an image self serve (eg. for social media)
  • Sharing collections where recipients can see and download high res images
  • Tagging to make searches very simple and eliminate complete folder structures
  • Tag all info about an asset in the data rather than trying to name images with this data
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Cons
  • The same media can be imported more than once by multiple users, creating duplicates. A way for the user to be prompted that this media already exists before the import.
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  • I do with we could search for colors or items in Canto, for example red shirt photos
  • We have a small team, but everyone needs different levels of access, I feel like there arent many levels of access as there could be
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Likelihood to Renew
No answers on this topic
We are very likely to renew our service with Canto. This is because of the support we have received and what we have seen Canto do so far for our company. We are finally able to organize our assets well and maintain governance over all of our digital assets. It has eliminated time difference issues and is equipping people within our company with a lot of content for them to use and push.
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Usability
No answers on this topic
Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
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Reliability and Availability
No answers on this topic
Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly
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Performance
No answers on this topic
I've satisfied with the performance
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Support Rating
No answers on this topic
I think Canto's onboarding process was really helpful. Our employees were able to utilize the system without excess training sessions which isn't always the case with some software. I also think that their customer support has proven to be super helpful when minor issues arise
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Online Training
No answers on this topic
Very knowledgable and accommodating trainers who listen to what you're asking and provide detailed yet simple instructions.
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Implementation Rating
No answers on this topic
We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
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Alternatives Considered
Final Cut Server was a mess and wasn't really supported by Apple anymore when we were last using it. Avid has good support and we know they're going to be around and support their products. It's also just a better fit for our workflow in terms of producing content, as well as archival and storage solutions.
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Canto was one of the most cost effective options and was the only one that included all of the features that we were looking for (AI tagging, facial recognition, PMS integrations, OCR text recognition, etc)
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Scalability
No answers on this topic
Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours
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Return on Investment
  • Media can used as it's being ingested for quick turn arounds in live events.
  • Direct posting social media features within the app.
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  • Through a public service-based portal we've created, we have decreased the number of simple service calls that our service reps receive, because customers are now able to access an online platform and help themselves. This frees up our service reps and give them more time to spend on other, more complex cases.
  • Decreases the time spent looking for assets. Simply search Canto!
  • Easily providing information to many parties that our business deals with has been very helpful in improving relationships.
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ScreenShots

Canto Screenshots

Screenshot of the Canto AI Visual Search to discover digital assets faster.Screenshot of asset discovery with AI Visual Search, using natural language to instantly find the most relevant images and videos in Canto.Screenshot of Canto's integrations, including Adobe Creative Suite, Hootsuite, Canva, and monday.com.Screenshot of sharing tools to push on-brand digital content to teams, channels, and platforms while maintaining control with access controls and digital rights management.Screenshot of the organized, searchable content hub, where everyone can always find what they need, when they need it.