TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Autoklose

    Score8.6 out of 10
    Small Businesses (1-50 employees)
    Autoklose, a VanillaSoft brand, is an SEP solution, presenting a combined package of sales email automation and tracking, contact and email campaign management with sequence templates and optimization.

    $59.99

    per month per user

    MailerLite

    Score8.8 out of 10
    Small Businesses (1-50 employees)
    MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable…

    $10

    per month

    Pricing
    AutokloseMailerLite
    Editions & Modules
    Auto Kloser
    $59.99
    per month per user
    Advanced Kloser
    $69.99
    per month per user
    Accelerated Kloser
    $99.99
    per month per user
    Free
    $0
    per month 1 user
    Growing
    $10
    per month 3 users
    Advanced
    $20
    per month Unlimited users
    Enterprise
    Custom pricing
    per month
    Offerings
    Pricing Offerings
    AutokloseMailerLite
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeOptionalOptional
    Additional Details—Additional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
    More Pricing Information
    Community Pulse
    AutokloseMailerLite
    Considered Both Products
    VanillaSoft
    No answer on this topic
    Mailerlite
    Chose MailerLite
    MailerLite does give very good analytics but overall I prefer Autoklose as it helps with a lot of sample emails for different situations. Both have good dashboards. The steps in creating email campaign in Autoklose as well as the ability to verify emails before sending is …
    Incentivized
    Key User Insights
    Would buy again
    90%
    Would buy again
    28 Answers
    95%
    Would buy again
    74 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    26 Answers
    96%
    Delivers good value for the price
    73 Answers
    Happy with the feature set
    87%
    Happy with the feature set
    27 Answers
    95%
    Happy with the feature set
    74 Answers
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    25 Answers
    93%
    Lived up to sales and marketing promises
    64 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    30 Answers
    89%
    Implementation went as expected
    66 Answers
    Features
    AutokloseMailerLite
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Autoklose and MailerLite
    Feature
    Autoklose
    -
    Ratings
    MailerLite
    8.9
    69 Ratings
    12% above category average
    WYSIWYG email editor00 Ratings9.761 Ratings
    Dynamic content00 Ratings9.154 Ratings
    Ability to test dynamic content00 Ratings7.448 Ratings
    Landing pages00 Ratings7.755 Ratings
    A/B testing00 Ratings9.443 Ratings
    Mobile optimization00 Ratings8.553 Ratings
    Email deliverability reporting00 Ratings9.562 Ratings
    List management00 Ratings9.561 Ratings
    Triggered drip sequences00 Ratings9.139 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Autoklose and MailerLite
    Feature
    Autoklose
    -
    Ratings
    MailerLite
    7.0
    62 Ratings
    9% below category average
    Dashboards00 Ratings6.01 Ratings
    Standard reports00 Ratings9.062 Ratings
    Custom reports00 Ratings6.01 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Autoklose and MailerLite
    Feature
    Autoklose
    -
    Ratings
    MailerLite
    9.0
    53 Ratings
    12% above category average
    Email Previews00 Ratings9.053 Ratings
    Best Alternatives
    AutokloseMailerLite
    Small Businesses
    HubSpot Sales Hub
    Score8.5 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Mixmax
    Score8.8 out of 10
    Everest (Return Path + 250ok)
    Score10 out of 10
    Enterprises
    Groove, a Clari company
    Score6.2 out of 10
    Emma by Marigold
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AutokloseMailerLite
    Likelihood to Recommend
    8.6
    (33 ratings)
    9.1
    (73 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    9.1
    (2 ratings)
    Usability
    9.2
    (30 ratings)
    8.7
    (10 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.5
    (30 ratings)
    9.4
    (4 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    Configurability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    AutokloseMailerLite
    Likelihood to Recommend
    VanillaSoft
    If someone only runs a campaign using email and telephone communication, Autoklose is perfect, and I highly recommend it. If someone uses a more diverse set of tools and wants a more complex type of sequence, Autoklose does not allow their users to program communication tools that some other tools and software allow.
    Incentivized
    Read full review
    Mailerlite
    I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
    Incentivized
    Read full review
    Pros
    VanillaSoft
    • It is helping in editing, managing, and send[ing] out large marketing campaigns.
    • It is easy to handle multiple emails in appropriate sequence.
    • Our company [has been] using this for a very long time. It is one of the perfect email solutions we found for our organization.
    • I have been very much impressed by their support staff.
    Incentivized
    Read full review
    Mailerlite
    • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
    • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
    • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
    Read full review
    Cons
    VanillaSoft
    • AutoKlose uses your own email, (e.g. Microsoft Outlook), so it runs the risk of exceeding the Microsoft Message Rate Limit, which can be problematic for your Outlook account.
    • Additional throttling limits for the SMTP Authentication protocol are:
    • 30 messages per minute
    • Recipient rate limit of 10,000 recipients per day.
    • Exceeding these limits will cause the following issues:
    • Exceeding the per minute limit causes email delivery delays, any excess in message submission will be throttled and successively carried over to the following minutes.
    • Exceeding the per day limit causes the following error message:
    • 554 5.2.0 STOREDRV.Submission.Exception:SubmissionQuotaExceededException.
    Incentivized
    Read full review
    Mailerlite
    • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
    • It would be nice if MailerLite worked better with AddEvent icons
    • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
    Read full review
    Likelihood to Renew
    VanillaSoft
    We love it and it works
    Read full review
    Mailerlite
    Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
    Incentivized
    Read full review
    Usability
    VanillaSoft
    Whether it's setting up integrations, creating email campaigns, managing conversations with prospects, Autoklose is a well-designed tool that provides clarity along the way for users to find their bearings, and understand what to do. The help documentation is excellent, the support is great, but the tool is built in a way that simply makes sense when you're using it.
    Incentivized
    Read full review
    Mailerlite
    I can't express how happy and satisfied I've been with recent email exchange with Ivan from MailerLite support. He answered promptly, clearly and assisted me with urgent issue I needed to be taken care of asap. HUGE satisfaction! Excellent customer service! Thank you, Ivan!
    Read full review
    Reliability and Availability
    VanillaSoft
    We have really had no issues.
    Incentivized
    Read full review
    Mailerlite
    No answers on this topic
    Performance
    VanillaSoft
    Always loads fast.
    Incentivized
    Read full review
    Mailerlite
    No answers on this topic
    Support Rating
    VanillaSoft
    Our Autoklose rep is amazing! Jelena has always gotten back to us within 24 hours, despite living on a different continent. She is completely proficient with the tool and is usually able to answer our questions with a brief email or short virtual meeting.
    Incentivized
    Read full review
    Mailerlite
    Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
    Read full review
    In-Person Training
    VanillaSoft
    Jelena is amazing! Very knowledgable. Great instructor.
    Incentivized
    Read full review
    Mailerlite
    No answers on this topic
    Online Training
    VanillaSoft
    Jelena is fantastic. She always responds to emails immediately.
    Incentivized
    Read full review
    Mailerlite
    No answers on this topic
    Implementation Rating
    VanillaSoft
    It is extremely easy to implement and start using right away
    Read full review
    Mailerlite
    No answers on this topic
    Alternatives Considered
    VanillaSoft
    I think that I have already said it, Autoklose has much better support and is really quick to set up and use compared with any of the other systems that I have used over the years.
    Incentivized
    Read full review
    Mailerlite
    MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
    Incentivized
    Read full review
    Scalability
    VanillaSoft
    It's expensive to have a single seat for each salesperson, so the alias feature will be the perfect addition to this product.
    Incentivized
    Read full review
    Mailerlite
    No answers on this topic
    Return on Investment
    VanillaSoft
    • I feel the increased prospect engagement and business opportunities created supported the cost. In my industry 1 customer can support positive ROI.
    • I saw an overall increase in mass emailing effectiveness and we were able to automate majority of our campaigns which increased productivity for marketing & sales.
    Incentivized
    Read full review
    Mailerlite
    • Gives us the ability to track the popularity of content in our email as well as who has read the content.
    • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
    • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
    • Helps our company to be more transparent and communicate more effectively.
    Incentivized
    Read full review
    ScreenShots

    Autoklose Screenshots

    Screenshot of Step 01: Set up your campaignScreenshot of Step 02: Choose your recipientsScreenshot of Step 03: Select the best converting templateScreenshot of Step 04: Customize your e-mail sequence

    MailerLite Screenshots

    Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations