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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Aurea LM

    Score5.9 out of 10
    N/ALyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands. Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.N/A

    Aurea Campaign Manager

    Score6 out of 10
    N/ALyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product…N/A
    Pricing
    Aurea LMAurea Campaign Manager
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Aurea LMAurea Campaign Manager
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Aurea LMAurea Campaign Manager
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Aurea List Manager and Aurea Campaign Manager
    Feature
    Aurea List Manager
    7.4
    2 Ratings
    7% below category average
    Aurea Campaign Manager
    5.0
    1 Ratings
    46% below category average
    WYSIWYG email editor7.02 Ratings2.01 Ratings
    Dynamic content6.22 Ratings5.01 Ratings
    Ability to test dynamic content6.22 Ratings7.01 Ratings
    Landing pages7.92 Ratings4.01 Ratings
    A/B testing10.01 Ratings5.01 Ratings
    Email deliverability reporting6.22 Ratings8.01 Ratings
    List management8.12 Ratings4.01 Ratings
    Triggered drip sequences8.01 Ratings4.01 Ratings
    Mobile optimization00 Ratings6.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Aurea List Manager and Aurea Campaign Manager
    Feature
    Aurea List Manager
    7.1
    2 Ratings
    8% below category average
    Aurea Campaign Manager
    6.0
    1 Ratings
    24% below category average
    Dashboards7.12 Ratings4.01 Ratings
    Standard reports7.12 Ratings6.01 Ratings
    Custom reports7.12 Ratings8.01 Ratings
    Best Alternatives
    Aurea LMAurea Campaign Manager
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Everest (Return Path + 250ok)
    Score10 out of 10
    Everest (Return Path + 250ok)
    Score10 out of 10
    Enterprises
    Emma by Marigold
    Score9.4 out of 10
    Emma by Marigold
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Aurea LMAurea Campaign Manager
    Likelihood to Recommend
    6.0
    (4 ratings)
    8.0
    (5 ratings)
    Likelihood to Renew
    2.0
    (1 ratings)
    8.0
    (3 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    6.0
    (1 ratings)
    Support Rating
    5.0
    (1 ratings)
    8.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    5.0
    (1 ratings)
    Implementation Rating
    5.0
    (1 ratings)
    6.0
    (1 ratings)
    User Testimonials
    Aurea LMAurea Campaign Manager
    Likelihood to Recommend
    Aurea
    Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
    Read full review
    Aurea
    I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
    Incentivized
    Read full review
    Pros
    Aurea
    • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
    • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
    • Discussion Lists. There are numerous list setting to customize each list.
    Incentivized
    Read full review
    Aurea
    • I like the file import process - quick and efficient.
    • List segmentation is thorough.
    • Campaign monitoring is easily accessible and accurate.
    Incentivized
    Read full review
    Cons
    Aurea
    • Tech support is limited for standard users, especially during non business hours even for critical errors
    • Installation/upgrade is often complicated
    • Version releases are too frequent
    Incentivized
    Read full review
    Aurea
    • PHP API
    • Segmentation
    • Creating messages via API calls
    Incentivized
    Read full review
    Likelihood to Renew
    Aurea
    We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
    Read full review
    Aurea
    Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
    Read full review
    Usability
    Aurea
    No answers on this topic
    Aurea
    Super easy to use.
    Read full review
    Reliability and Availability
    Aurea
    No answers on this topic
    Aurea
    No issue.
    Read full review
    Performance
    Aurea
    No answers on this topic
    Aurea
    Running larger segments can take some time.
    Read full review
    Support Rating
    Aurea
    I have not needed to utilize customer support during my use of Lyris LM.
    Read full review
    Aurea
    I found one really good tech support guru and stuck with him forever.
    Read full review
    Implementation Rating
    Aurea
    I was not part of the implementation process.
    Read full review
    Aurea
    Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
    Incentivized
    Read full review
    Alternatives Considered
    Aurea
    We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
    Read full review
    Aurea
    They are much better
    Incentivized
    Read full review
    Return on Investment
    Aurea
    • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
    • LM can do almost anything you need. it's complete.
    • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
    Incentivized
    Read full review
    Aurea
    • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
    • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
    Incentivized
    Read full review
    ScreenShots

    Aurea Campaign Manager Screenshots

    Screenshot of Aurea Campaign Manager is a cloud-based email marketing solution that enables you to deeply engage your customer base in relevant and specific conversations.