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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Aurea LM

    Score5.9 out of 10
    N/ALyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands. Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.N/A

    LocaliQ

    Score9 out of 10
    N/ALocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.N/A
    Pricing
    Aurea LMLocaliQ
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Aurea LMLocaliQ
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsLocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.
    More Pricing Information
    Community Pulse
    Aurea LMLocaliQ
    Considered Both Products
    Aurea
    No answer on this topic
    Gannett
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    89%
    Would buy again
    34 Answers
    Delivers good value for the price
    No answers on this topic
    97%
    Delivers good value for the price
    32 Answers
    Happy with the feature set
    No answers on this topic
    92%
    Happy with the feature set
    35 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    85%
    Lived up to sales and marketing promises
    29 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    32 Answers
    Features
    Aurea LMLocaliQ
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Aurea List Manager and LocaliQ
    Feature
    Aurea List Manager
    7.4
    2 Ratings
    7% below category average
    LocaliQ
    7.6
    11 Ratings
    4% above category average
    WYSIWYG email editor7.02 Ratings7.34 Ratings
    Dynamic content6.22 Ratings6.69 Ratings
    Ability to test dynamic content6.22 Ratings8.02 Ratings
    Landing pages7.92 Ratings6.78 Ratings
    A/B testing10.01 Ratings8.06 Ratings
    Email deliverability reporting6.22 Ratings9.06 Ratings
    List management8.12 Ratings7.17 Ratings
    Triggered drip sequences8.01 Ratings8.63 Ratings
    Mobile optimization00 Ratings7.311 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Aurea List Manager and LocaliQ
    Feature
    Aurea List Manager
    7.1
    2 Ratings
    8% below category average
    LocaliQ
    8.0
    42 Ratings
    16% above category average
    Dashboards7.12 Ratings7.841 Ratings
    Standard reports7.12 Ratings8.141 Ratings
    Custom reports7.12 Ratings8.231 Ratings
    Lead Management
    Comparison of Lead Management features of Aurea List Manager and LocaliQ
    Feature
    Aurea List Manager
    -
    Ratings
    LocaliQ
    7.6
    40 Ratings
    12% above category average
    Lead nurturing automation00 Ratings8.432 Ratings
    Lead scoring and grading00 Ratings6.79 Ratings
    Data quality management00 Ratings8.236 Ratings
    Automated sales alerts and tasks00 Ratings7.224 Ratings
    Campaign Management
    Comparison of Campaign Management features of Aurea List Manager and LocaliQ
    Feature
    Aurea List Manager
    -
    Ratings
    LocaliQ
    7.8
    3 Ratings
    5% below category average
    Calendaring00 Ratings9.52 Ratings
    Event/webinar marketing00 Ratings6.02 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Aurea List Manager and LocaliQ
    Feature
    Aurea List Manager
    -
    Ratings
    LocaliQ
    7.8
    10 Ratings
    17% above category average
    Social sharing and campaigns00 Ratings8.19 Ratings
    Social profile integration00 Ratings7.69 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Aurea List Manager and LocaliQ
    Feature
    Aurea List Manager
    -
    Ratings
    LocaliQ
    9.0
    6 Ratings
    34% above category average
    Customizability00 Ratings9.06 Ratings
    Best Alternatives
    Aurea LMLocaliQ
    Small Businesses
    Mad Mimi
    Score10 out of 10
    monday marketer
    Score8.5 out of 10
    Medium-sized Companies
    Everest (Return Path + 250ok)
    Score10 out of 10
    OutboundEngine
    Score8.5 out of 10
    Enterprises
    Emma by Marigold
    Score9.4 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Aurea LMLocaliQ
    Likelihood to Recommend
    6.0
    (4 ratings)
    8.9
    (47 ratings)
    Likelihood to Renew
    2.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    8.5
    (34 ratings)
    Support Rating
    5.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    5.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    8.5
    (33 ratings)
    User Testimonials
    Aurea LMLocaliQ
    Likelihood to Recommend
    Aurea
    Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
    Read full review
    Gannett
    The forms of online marketing continues to grow and LocaliQ's associates have the relevant skills to keep up with this and recommend what is suited for our business. Geo fencing is another area that makes a lot of sense as people use their phones more and more for accessing the web. Through LocaliQ we can pinpoint physicial places where we can market to a group that matches our target audience.
    Incentivized
    Read full review
    Pros
    Aurea
    • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
    • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
    • Discussion Lists. There are numerous list setting to customize each list.
    Incentivized
    Read full review
    Gannett
    • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
    • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
    • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
    • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
    Incentivized
    Read full review
    Cons
    Aurea
    • Tech support is limited for standard users, especially during non business hours even for critical errors
    • Installation/upgrade is often complicated
    • Version releases are too frequent
    Incentivized
    Read full review
    Gannett
    • LocaliQ could improve how it tracks and reports on customer journeys across those channels to provide a clearer view of ROI.
    • The pricing structure is not fully transparent, making it hard to understand the true costs associated with campaigns. Breaking down the fees associated with LocaliQ would make budgeting easier.
    • LocaliQ is able to provide basic ad creative, but there tends to be a disconnect between our brand voice and what is expected with creative. It would be nice to be able to get all design work within LocaliQ rather than have to use and outside designer all the time.
    Incentivized
    Read full review
    Likelihood to Renew
    Aurea
    We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
    Read full review
    Gannett
    No answers on this topic
    Usability
    Aurea
    No answers on this topic
    Gannett
    Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested
    Incentivized
    Read full review
    Support Rating
    Aurea
    I have not needed to utilize customer support during my use of Lyris LM.
    Read full review
    Gannett
    No answers on this topic
    Implementation Rating
    Aurea
    I was not part of the implementation process.
    Read full review
    Gannett
    No answers on this topic
    Alternatives Considered
    Aurea
    We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
    Read full review
    Gannett
    I have investigated national services like American Eagle and also small market locally owned business like Red Shoes. Each year, I look into at least one other service provider to evaluate our service value. So far, no other company has come close to providing an all around service
    Incentivized
    Read full review
    Scalability
    Aurea
    No answers on this topic
    Gannett
    There is always the challenge with practices that have multiple locations, trying to target a geographical zone that is sometimes to wide. But we have successfully navigated this issue when needed to target those who need the most added volume.
    Incentivized
    Read full review
    Return on Investment
    Aurea
    • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
    • LM can do almost anything you need. it's complete.
    • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
    Incentivized
    Read full review
    Gannett
    • It's hard to quantify but I know I've had at least 5 to 10 new clients in the last 6 months come from efforts related to my website
    • Not having to work on my website myself also helped free up my time, I don't need to worry!
    • Customer service is good, the team doesn't wait till there is a problem, they schedule check ins regularly
    Incentivized
    Read full review
    ScreenShots

    LocaliQ Screenshots

    Screenshot of the Dash lead management dashboard and engagement centerScreenshot of the Marketing Dashboard, which provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard with the purchase of any other products at no additional cost. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology includes expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with lower cost or premium options.Screenshot of the AI-powered Dash SMS Agent that qualifies leads and convert customers. AI responses are generated using website content to provide a customer experience as good or better than a human interaction.